Apple Raising App Store Prices in Brazil, Colombia, India, Indonesia, Russia and South Africa

Apple today announced that App Store prices are set to rise in several countries around the world due to taxes or changes in foreign exchange rates.

appstore
App and in-app purchase pricing is set to increase in Brazil, Colombia, India, Indonesia, Russia, and South Africa in the next few days.

Apple says the pricing reflects a new equalization levy of 2 percent in India and a new value-added tax of 10 percent in Indonesia for developers based outside of Indonesia.

Pricing on apps and in-app purchases is also set to be adjusted in Iceland and Albania to align with pricing used in other markets selling in U.S. dollars with value-added tax. An updated pricing chart is available on Apple's website. [PDF]

Top Rated Comments

kerr Avatar
13 months ago
I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Score: 29 Votes (Like | Disagree)
supergt Avatar
13 months ago

I really feel for Apple in these times of financial uncertainty, I often wonder how I can give them more
Ask not what you can do for your country, but what you can do for your Apple.
Score: 17 Votes (Like | Disagree)
andykiwi2020 Avatar
13 months ago
I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Score: 10 Votes (Like | Disagree)
xyion1 Avatar
13 months ago

These particular countries raise taxes twice a year? That sounds excessive. If that is the case, I can see why Apple did what they did.
Apple revisits currency conversions and taxes twice per year to adjust them - it's not that these particular countries adjust twice per year. Just Apple reviews 2x per year.
Score: 5 Votes (Like | Disagree)
ian87w Avatar
13 months ago

I'm in New Zealand and do wonder if other countries Apple pricing is closer to the exchange rate when converted from US currency?
iPhone 12 64gb in US $799 when converted on current exchange to New Zealand dollars = $1195.46
Apple Website price in New Zealand $1499.
Difference of $303.54

FYI our exchange doesn't fluctuate that much and we don't have an apple store
Anyone other countries have similar price mismatch???
Similar thing in Indonesia.

64GB iPhone SE, US price is $399, ours is priced at the equivalent of USD $550.
64GB iPhone 11, US price is $599, ours is $885.

And we only have official distributors, no Apple store.
Score: 5 Votes (Like | Disagree)
yurc Avatar
13 months ago
Some of country they raising price still have no Apple Store..... :rolleyes:
Score: 4 Votes (Like | Disagree)

Related Stories

app store safe secure

Study Finds Up to 2% of Top 1,000 Paid Apps on App Store Were Scams

Monday June 7, 2021 6:33 am PDT by
Apple has used its app review process as a bulwark in recent legal assaults on its App Store policy, and put particular emphasis on the security benefits for iOS users when buying apps. However, an investigation has found that almost 2% of the top 1,000 highest grossing apps on a given day were some sort of scam. According to The Washington Post, which conducted the investigation, scam apps...
iphone 12 pro video colors

iPhone Production in India Reportedly Impacted By Tensions Along Chinese Border

Friday February 19, 2021 1:43 am PST by
Apple's iPhone production in India is starting to feel the impact of geopolitical tensions between India and China, due to limitations in the issuances of entrance visas, the South China Morning Post reports. India and China have been in a state of heightened tension following clashes at the border earlier last year. India has banned a number of Chinese apps, and is now issuing visas to...
appstore

Phil Schiller on App Store Knockoffs in 2012: 'Is No One Reviewing These Apps?'

Thursday May 6, 2021 1:49 pm PDT by
Knockoff apps have long been a problem in the App Store, with scam apps sneaking past reviewers to compete with genuine apps and steal sales, and back in 2012, Apple's Phil Schiller was absolutely furious when a fake app made it to the top of the App Store rankings, according to documents shared in the Epic v. Apple trial. At the time, Temple Run was a super popular iOS exclusive title, and...
generic tracking prompt green

Apple to Ban Apps That Reward Users for Enabling App Tracking

Tuesday April 27, 2021 4:04 am PDT by
Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking through App Tracking Transparency (ATT), one of many measures the company is taking to ensure developers follow through with the new framework. Yesterday the Cupertino tech giant released iOS and iPadOS 14.5 with several headlining features, including ATT. ATT is a...
iPhone 12 Made in India

Research Suggests Apple Doubled Its Market Share in India Last Year

Wednesday January 27, 2021 1:31 am PST by
Apple's market share in India increased from 2% to 4% in the quarter that ended in December, based on data collated by research firms Counterpoint and Cybermedia. As reported by TechCrunch, Apple shipped more than 1.5 million iPhone units in India in the quarter, up 100% year-on-year, making this its best quarter in the country to date. According to the data, Apple managed to double its...
apple app store page

Apple Exec: We Feature Competitors' Apps 'All The Time' on the App Store

Friday May 7, 2021 5:05 am PDT by
On May 3, the Epic Games vs. Apple trial got underway, and every day, new emails between Apple executives and employees continue to be shared by Epic as evidence for its case against Apple. In the latest batch of emails, the vice president of the App Store, Matt Fischer, claims that Apple features apps made by its competitors "all the time" on the store and rejects the sentiment that it...
iphone12 lineup wide

Foxconn's iPhone 12 Output in India Hit By Local Lockdowns

Tuesday May 11, 2021 3:23 am PDT by
iPhone 12 production at a Foxconn factory in India has been cut by more than 50% amid a lockdown, and multiple reported cases of COVID-19 infections for workers at the plant, according to a new report from Reuters. The main factory located in Tamil Nadu, a state under extreme lockdown measures, has been forced to significantly cut back on production. According to sources who spoke to Reuters,...
appstore

Apple Raising App Store Prices in Chile, Mexico, Saudi Arabia and Turkey Due to Tax Changes

Tuesday September 1, 2020 11:22 am PDT by
Apple today began informing developers of upcoming App Store pricing changes in several countries due to tax changes, with the prices of apps and in-app purchases affected. Prices are shifting in Chile, Mexico, Saudi Arabia, and Turkey. Chile: New value-added tax of 19% Mexico: New value-added tax of 16% Saudi Arabia: Increase in value-added tax from 5% to 15% Turkey: New...
g7 summit 2021

Big Tech Companies to Be Hit by 'Historic' International Tax Agreement

Saturday June 5, 2021 5:24 am PDT by
Some of the world's richest countries have today reached a landmark agreement to close international tax loopholes used by some of the biggest multinational corporations, including big tech companies like Apple, Google, and Amazon (via Reuters). At the G7 summit in London, representatives of the U.S., UK, France, Germany, Canada, Italy, and Japan reached an agreement on a coordinated effort...
Apple vs Spotify feature2

Spotify Executive Justifies Antitrust Pressure on Apple and Calls for Other App Store Payment Providers

Tuesday June 1, 2021 9:05 am PDT by
Spotify executive Horacio Gutierrez has explained in a wide-reaching interview with The Verge why the company believes Apple is a "ruthless bully" and what it would like to see change. Last month, Gutierrez penned an op-ed in the Wall Street Journal that chastised Apple and some of its business practices. Now, Spotify's head of global affairs and chief legal officer has expanded on the logic ...