Apple Discouraging People From Lining Up for iPhone 12 Launch With In-Person Reservation System

With the iPhone 12 and ‌iPhone‌ 12 Pro launching in the middle of a global pandemic, Apple is coming up with ways for people to purchase their new devices safely and without unnecessary exposure to the virus.

applestorepaloalto
Apple has been allowing ‌iPhone‌ 12 orders to be placed for in store pickup, and in some locations, is implementing a bank teller-like Express system that allows for minimal exposure to other people. To deal with people lining up outside of stores to get an ‌iPhone‌, Apple may use a reservation system.

Apple told Business Insider that if a long line forms outside of a store that's open, queued customers will be provided with a reservation slot and told to return at a different time to make their device purchase. Those who plan to line up in front of an Apple Store can expect to be provided with a reservation spot rather than being allowed to stand in a long line.

Some stores are also not going to allow for walk-in purchases at all, such as the Union Square store in San Francisco, California. An employee at that store said that customers must make an advanced reservation to purchase an ‌iPhone‌ 12 on launch day, though it's not clear if that means a pre-order or a reservation on launch day.

Though Apple seems to be discouraging people from lining up in front of stores, at least one person claims to have seen a line. MacRumors reader BlueMoose said that there were 11 people sitting outside of his local ‌Apple Store‌ as of 10:30 a.m. waiting for the ‌iPhone‌ 12 launch on Friday.

I want to commend those 11 people sitting in front of my local Apple Store waiting for tomorrow... it's people like them who made Apple successful.

I spoke to the 2nd guy in line. (the first one in line was sleeping... at 12 noon, but he's been there since last night) He wanted to experience what it's like to do something silly... can't argue with that. I overheard an Apple Store employee telling them(at least those 11) that they'll be fine when the doors open tomorrow, as long as they are flexible on the colors of the iPhone 12.

It's not clear how many people are planning to line up outside of Apple Stores around the world, but it seems there may be some stock for in-person purchases at some Apple retail locations. Apple is also planning on having customers come to pick up devices that were pre-ordered back on October 16, with reservations spread out across different time slots.

Have you seen lines outside your local Apple Stores? Let us know in the comments.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Forum: iPhone

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

44267547 Avatar
67 months ago
I’ll just comfortably and safely order from the convenience from my home. The days of standing in line is becoming archaic, especially more than ever given the pandemic.
Score: 14 Votes (Like | Disagree)
cvam1985 Avatar
67 months ago

Yea but then your just standing there looking like a jerk because you are allowed to?
The one looking like a jerk is not the one minding their own business doing what they want in a free country. The one looking like a jerk is the one shaming healthy people for exercising their rights.
Score: 7 Votes (Like | Disagree)
Remy149 Avatar
67 months ago

I’ll just comfortably and safely order from the convenience from my home. The days of standing in line is becoming archaic, especially more than ever given the pandemic.
I camped out to get my ps5 preorder last month. While I’m glad I got it I don’t ever want to do anything like that again
Score: 6 Votes (Like | Disagree)
MacUser4_20 Avatar
67 months ago
As someone who has participated in Apple launches since before they were launch day crowd events, I understand the fun, excitement and experience. I have participated in launches at stores around the world, and like to experience the excitement. As of late, I have waited from early morning (2am-3am), even though I had a reservation, just to be part of the crowd and experience the launch day fun. Typically, when they break up the lines for those with preorder appointments vs walk-ins, I am usually #1, or #2 in line. In a pandemic, that is much different, as many stores are closed, forcing some of us to wait on deliveries.

As with the Apple Watch Series 6 launch, I ordered from a store 3 hours away, and drove there to be part of the “launch”. It was pretty much a non existent launch, but something I value as part of the Apple experience.

I am hoping my local store will have in person pickup, and that there will be some excitement this year as, now more than ever, some fun and excitement should be embraced, since we have had 8 months of pretty mediocre ability to have “fun”.
Score: 5 Votes (Like | Disagree)
dlondon Avatar
67 months ago
After twelve years, it took a pandemic for Apple to initiate a reservation system. Not everything Covid is bad.
Score: 5 Votes (Like | Disagree)
techno-Zen Avatar
67 months ago
Just wake up at 5am at preorder day. not a big deal
Score: 4 Votes (Like | Disagree)