Taiwanese iPhone 12 Pre-Orders Sold Out in 45 Minutes

As an Apple fan, technologist (and fellow shareholder), I worry about the reputation Apple is earning for itself. And it isn’t “luxury.” Many of my family and friends left Apple because they view them as greedy and resting on their laurels. And these aren’t people who can’t afford it (one is a top tier surgeon who makes easily a half mil a year and his wife is a VP at a bank). Customers who leave on those terms aren’t easily, or quickly, won back.

Sold out because of low production numbers or high demand?

As an Apple fan, technologist (and fellow shareholder), I worry about the reputation Apple is earning for itself. And it isn’t “luxury.” Many of my family and friends left Apple because they view them as greedy and resting on their laurels. And these aren’t people who can’t afford it (one is a top tier surgeon who makes easily a half mil a year and his wife is a VP at a bank). Customers who leave on those terms aren’t easily, or quickly, won back.

The (here in the U.S.) +28% price increase of the base iPhone 12 is really stunning and I would expect it to cost Apple sales (launch day sales for the true believers not included), but we'll see.