Apple analyst Ming Chi Kuo today released a new report detailing his research on which lens suppliers will begin providing parts for Apple in the coming years.
We predict that Semco, the best Korean lens supplier, and Sunny Optical, the best Chinese lens supplier, will enter the Apple lens supply chain in 2H20 and 2021, respectively.
The new suppliers are said to hurt the revenue of Genius Electronic Optical, which presently provides lenses for Apple.
While the ins and outs of which suppliers source Apple's parts may not be of great interest to consumers, Kuo references another shift that will be of interest to iPhone buyers. Kuo believes that Semco will be providing a large percentage of new periscope telephoto lenses to Apple for the 2022 iPhone.
Kuo previously reported on Apple's design plans for periscope lenses in conjunction with Taiwanese supplier Genius Electronic Optical, though it seems those plans may have changed.
Periscope lenses have already seen their way into some smartphones and provide manufacturers a way to provide much higher optical zoom in a smartphone-sized package. Huawei, for example, ships the P30 Pro which offers a 5x true optical zoom using a similar mechanism. A 10x optical zoom phone is reportedly also in the works from Huawei.
Apple has filed patents related to periscope lenses as recently as 2016. According to the description included in the patent, light would be channeled into the camera through a primary lens, bounced off of the included mirror in the smartphone, and then would be sent to a secondary lens that moves up and down for the purpose of zooming in. Apple describes it as a "folded telephoto camera lens system".
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
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Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
That’s the whole point, no? Companies like Samsung can do it so early because they sacrifice the implementation for the sake of being first.
Agreed, zoom would be very nice. I suppose that it is really difficult to make a good optical zoom in such a small camera (distortion issues or whatsoever...), and that Apple wants to make it right rather than make it fast (Hello SpyHuawei).
iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
