Apple analyst Ming Chi Kuo today released a new report detailing his research on which lens suppliers will begin providing parts for Apple in the coming years.
We predict that Semco, the best Korean lens supplier, and Sunny Optical, the best Chinese lens supplier, will enter the Apple lens supply chain in 2H20 and 2021, respectively.
The new suppliers are said to hurt the revenue of Genius Electronic Optical, which presently provides lenses for Apple.
While the ins and outs of which suppliers source Apple's parts may not be of great interest to consumers, Kuo references another shift that will be of interest to iPhone buyers. Kuo believes that Semco will be providing a large percentage of new periscope telephoto lenses to Apple for the 2022 iPhone.
Kuo previously reported on Apple's design plans for periscope lenses in conjunction with Taiwanese supplier Genius Electronic Optical, though it seems those plans may have changed.
Periscope lenses have already seen their way into some smartphones and provide manufacturers a way to provide much higher optical zoom in a smartphone-sized package. Huawei, for example, ships the P30 Pro which offers a 5x true optical zoom using a similar mechanism. A 10x optical zoom phone is reportedly also in the works from Huawei.
Apple has filed patents related to periscope lenses as recently as 2016. According to the description included in the patent, light would be channeled into the camera through a primary lens, bounced off of the included mirror in the smartphone, and then would be sent to a secondary lens that moves up and down for the purpose of zooming in. Apple describes it as a "folded telephoto camera lens system".
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Sunday September 28, 2025 1:30 pm PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Sunday September 28, 2025 2:08 pm PDT by Joe Rossignol
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest.
Apple often...
Monday September 29, 2025 9:31 am PDT by Joe Rossignol
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Monday September 29, 2025 10:12 am PDT by Juli Clover
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Friday September 26, 2025 9:01 am PDT by Joe Rossignol
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter
30W USB-C Power Adapter
35W Dual USB-C Port Power Adapter
35W Dual USB-C Port Compact Power Adapter
40W Dynamic Power Adapter with 60W Max...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
That’s the whole point, no? Companies like Samsung can do it so early because they sacrifice the implementation for the sake of being first.
Agreed, zoom would be very nice. I suppose that it is really difficult to make a good optical zoom in such a small camera (distortion issues or whatsoever...), and that Apple wants to make it right rather than make it fast (Hello SpyHuawei).
iPhones honestly seem like they need to pick up the pace with the lack of optical zoom. It’s 2020 and the flagship iPhone currently only has 2x optical zoom yet Huawei is packing in 5x optical zoom and likely will soon push out 10x. Apple has got to step their game up.
Completely agree. Apple is falling wayyyyyyy behind the competition. 2X optical zoom is unacceptable in 2020 (and 2019 when 11 Pro Max was released last year). Apple really should implement 100X zoom like S20 Ultra and P40 Pro+, but do it in a much better way that doesnt scarifice quality. I need ultra crisp and clear long range zoom.
