White House, Apple, and Others Launch 'Find Something New' Website to Promote Wide Array of Career Paths

The White House's American Workforce Policy Advisory Board, the Ad Council, Apple, and others have partnered on a new "Find Something New" website that highlights the various paths towards a career beyond a four-year college degree, including apprenticeships, certification courses, online learning, an associate's degree, trades training, and more.


"Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities," said Apple CEO Tim Cook. "To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families."

Cook, who co-chaired the group responsible for this campaign, has previously said that "I don't think a four year degree is necessary to be proficient at coding." Instead, he believes that coding should be taught to students starting at a young age.

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Top Rated Comments

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3 weeks ago
I think Apple really missed a trick by not popping an Apple TV+ logo in the corner and adding it to their list of original programming.



Score: 23 Votes (Like | Disagree)
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3 weeks ago
Ivanka: “People should just become rich, like my father and I did. It’s really not all that hard. We didn’t need college degrees. Just be born into a rich family.”
Score: 21 Votes (Like | Disagree)
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3 weeks ago
The demand for skilled electricians and plumbers is increasing as the older ones retire. It’s a shame how many high schools (mine included) really try to push people to go to a 4 year college. College isn’t for everybody, and those that chose not to go seem to be forgotten by high school guidance counselors.
Score: 19 Votes (Like | Disagree)
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3 weeks ago


Ivanka: “People should just become rich, like my father and I did. It’s really not all that hard. We didn’t need college degrees. Just be born into a rich family.”

Then pay someone to take the SAT and a doctor to say that you have flat feet and dodge the draft.
Score: 15 Votes (Like | Disagree)
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3 weeks ago
"Find something new"

Oh ok, thanks. Why didn't I think of that? Didn't know that's what people should do after they lose their job. Very helpful.


Edit: I didn't lose my job personally, just making a point.
Score: 13 Votes (Like | Disagree)
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3 weeks ago
This is almost as silly as the whole “pull yourself up by your bootstraps” mentality.

Just stop being unemployed by picking a new career path where today you have zero experience! ?
Score: 13 Votes (Like | Disagree)

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