Apple Launches Back to School Promotion in Europe, Asia, Mexico and the Middle East

Apple today launched its annual Back to School promotion in Mexico, most countries in Europe, some countries in Asia, and the Middle East providing qualifying higher education students and educators with free AirPods when purchasing an eligible Mac or iPad.

europebacktoschool
Second-generation AirPods with a wired charging case (valued at $159) are available when purchasing a new MacBook Air, MacBook Pro, iMac, ‌iMac‌ Pro, iPad Pro, or iPad Air. During checkout, back to school shoppers can choose to upgrade to a wireless charging case for the AirPods or the AirPods Pro for an additional fee.

The low-cost ‌iPad‌, iPad mini, Mac mini, and refurbished products from Apple are not eligible for the Back to School promotion, but all educational purchases are available at a discount through the EDU store in each country.

Apple's Back to School promotion will require verification through UNiDAYs in many countries. Products can be purchased from the educational store on the EDU website for each country or in Apple retail stores. Full terms and conditions can be found on the promotional pages on Apple's country-specific websites.

Back to School deals are available to students and educators in countries that include Mexico, the UK, Ireland, France, Germany, Italy, Austria, Denmark, Finland, Norway, Sweden, Switzerland, Belgium, Poland, Portugal, Czech Republic, Netherlands, Russia, Turkey, United Arab Emirates, Hong Kong, China, Taiwan, Singapore, and Thailand.

Apple earlier this year launched the same Back to School offer in the United States and Canada.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...

Top Rated Comments

Coesyn Avatar
71 months ago

Next up: Buy an iPhone, get a charger!
TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
Score: 7 Votes (Like | Disagree)
ghanwani Avatar
71 months ago
Next up: Buy an iPhone, get a charger!
Score: 5 Votes (Like | Disagree)
jclo Avatar
71 months ago

Just ordered a mbp today, bad timing. Will have to see if they will do something or I will return and reorder!
You might be able to cancel and reorder if you just ordered today.
Score: 4 Votes (Like | Disagree)
dontwalkhand Avatar
71 months ago
Trying to get rid of all of the Intel Macs before the new Apple silicon ones come out?
Score: 3 Votes (Like | Disagree)
Villarrealadrian Avatar
71 months ago
This is just an opinion but maybe it would be a good deal to choose if you either want the airpod or a free apple care, because normally student have their macs up and down and so at least their macs would have insurance, i repeat its only an opinion
Score: 3 Votes (Like | Disagree)
BornAgainMac Avatar
71 months ago

TBF I don’t use the charger, and I reckon most don’t. It will be more environmentally friendly to not send one.
I am so happy if that happens. The package can be smaller for further costs reduced with shipping more phones in the same physical space.

I wonder if Apple will hold off on new Macs until after the Back to School Promotion so they can get rid of the old stuff.
Score: 2 Votes (Like | Disagree)