Apple maintained its consummate lead in the global wearable products market in the first quarter of this year, based on research conducted by IDC.
According to the report, Apple's lot grew by 13.3 million units, or 59.9 percent year on year, handing it a 23.7 percent share of the market.
Despite difficulties in the supply chain for Apple Watch, the company saw strong results thanks to its Beats and AirPods range (the report treats "hearables" as a subset of wearables).
IDC put the strong demand for AirPods and Beats down to the ongoing health crisis and the increasing number of people working from home who are in need of headphones.
"Consumers were clamouring for these sophisticated earpieces not only for the abilty to playback audio but also to help them increase productivity, as many of them were forced to work from home and sought ways to reduce surrounding noise while staying connected to their smartphones and smart assistants."
Xaiomi came second in place after Apple, with 10.1 million units shipped in the first quater of this year, amounting to 14 percent market share.
Samsung, Huawei, and Fitbit were the other major companies to make up the rest of the wearables market in the report. Global shipments of wearable devices grew 29.7 percent in Q1 2020 compared to Q1 2019, totalling 72.6 million units.
Production of Apple's rumored over-ear wireless headphones is already said to be underway, and Apple's virtual Worldwide Developers Conference in June could be a good opportunity to introduce them.
Apple is also expected to debut Powerbeats Pro in four new Colors soon, so there would appear to be plenty of reasons for Apple to be confident of maintaining its dominance in the wearables market going forward.
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced.
Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week.
Apple will be releasing...
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October.
Apple Hornsby
In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor.
Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...
I 100% agree with your sentiment that they are completely different product types, but although I can’t point to anything specific I feel like the “wearables” category label was created by Wall Street “analysts” and Apple is now following a standard categorization (albeit a silly one).
Would be interested to know if other forum members can shed some light on the question.
If they wanted to hide sales numbers, then why report anything? They could just do what they do with iPhone and report profits only.
When deciding whether or not to believe something, always test the converse question for plausibility. Why wouldn’t they disclose separate revenue numbers for every individual product? Do they not know them? Don’t bother to track them? Don’t think they’re internally important? None of these ideas comes close to passing the sniff test. Naturally they know them, and much more. They know how many of each model, size, color, and capacity of every iPhone they’ve ever sold. They don’t include those numbers in stockholder calls either. I think they’re trying to strike a balance between revenue guidance and hiding individual product data.
Apple became quite tired of Wall Street analysts falling all over themselves counting iPhone unit sales and average sale prices when the Apple Watch and services began ramping up in unit sales, revenue growth, and increased percentages of overall revenue. The narrative Wall Street kept repeating ad nauseum was “Apple will hit the wall with iPhone sales, they are a one-trick pony, Apple is doomed.” When Apple stopped reporting unit sales data and concentrated on overall sales group revenue and profits, Wall Street cried foul, became angry, and the stock dropped for about 2 months. Meanwhile, Apple reported separate groupings for iPhone, Mac, iPad, “Wearables, Home, and Accessories”, and Services. Savvy investors understood this but many analysts still stuck to their old iPhone or nothing narratives, keeping the stock and PE multiple depressed in the mid teens.
Cook kept telling everyone who would listen in early 2017 that Services would double from $24.3B in 2016 to $50B annually by 2020. In 2019, Apple Services were $46.9B, a 16% change from 2018. Apple will be on its way towards beating that goal in FY 2020, as Cook said they would.
Wearables were $12.8B in 2017, $17.38B in 2018 (36% rise), and $24.48B in 2019 (41%) rise, and itself almost doubling like Services did, no doubt fueled by Watch, AirPods/AirPods Pro, and others. iPhones had dropped 14% in 2019 but it was easy to see, if you were looking, that Apple had successfully began and accelerated their revenue diversification. Apple’s blowout 1Q 2020 and better than expected 2Q 2020 Covid affected report still suggest that change is continuing and the iPhone had been doing better than expected. Over the past 3 quarters, analysts were finally waking up and revising their expectations upward, in concert with recognition that Watch, AirPods and now services was leading growth for Apple.
As for “hiding” product data, most all smartphone makers now “hide” individual model data (Samsung included) and only trumpet sales when it suits them (remember Samsung reporting huge first week or month sales, only to later report quarterly or annually sales of mobile devices, especially flagships, would be lacking in revenue and profits?). It’s the quarterly sales, revenue, profits and gross margin which are most important to show a strong business model, and of course, Apple has been much better and stronger at doing that than any other tech company.
I agree they are trying to balance the narrative for investors and analysts alike without revealing too much to competitors who would love to have even a small slice of Apple’s revenue, profits and success. Why else would they copy so much of Apple’s look, design, and experience if not to coattail somehow on Apple.
I 100% agree with your sentiment that they are completely different product types, but although I can’t point to anything specific I feel like the “wearables” category label was created by Wall Street “analysts” and Apple is now following a standard categorization (albeit a silly one).
Would be interested to know if other forum members can shed some light on the question.
I do not believe this was created by Wall Street. It was created by Apple to, in my opinion, limit the detail of their specific product revenue reporting. The category is actually “wearables, home, and accessories” and its revenue is reported as a single number. The more products they can plausibly bundle into one category, the more individual product sales variances are buffered against one another.
Incredible success story. I know we shouldn't be surprised, but a lot of people wrote Apple off even before the Watch was released, and Series 0 didn't help matters either.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.