Facebook Acquires GIF-Sharing and Creation Platform GIPHY for $400M - MacRumors
Skip to Content

Facebook Acquires GIF-Sharing and Creation Platform GIPHY for $400M

by

Facebook today announced that it has acquired the popular GIF sharing platform GIPHY, and it will be joining the Instagram team. Instagram has supported GIPHY search in Stories for years now, but Facebook said it will "further integrate" the platform's GIF library into Instagram and other Facebook apps.

The sum of the GIPHY acquisition by Facebook is reportedly around $400 million, according to Axios.

facebook giphy
The company aims to eventually make it even easier to find GIFs and stickers in Instagram Stories and direct messages. GIPHY will continue to operate its own library of GIFs and stickers, while Facebook will invest in the company's technology and relationships with content and API partners.

On Facebook, GIPHY access allows users to search for and post GIFs in comments. Both GIFs and stickers are supported in Facebook and Instagram Stories, as well as in direct messaging. Likewise, Facebook-owned WhatsApp supports GIFs in a similar fashion.

Tags: Facebook, Giphy, Instagram

Top Rated Comments

P
phajtol
82 months ago
RIP Giphy
Score: 57 Votes (Like | Disagree)
techfreak23 Avatar
techfreak23
82 months ago
Great. Remind me to never use that service again...
Score: 48 Votes (Like | Disagree)
imnotthewalrus Avatar
imnotthewalrus
82 months ago
...well I suppose I’ll have to delete GIPHY from my phone now...
Score: 47 Votes (Like | Disagree)
lolkthxbai Avatar
lolkthxbai
82 months ago
*Deletes GIPHY account*
Score: 28 Votes (Like | Disagree)
Darmok N Jalad Avatar
Darmok N Jalad
82 months ago
Great, another thing to be strip-mined of its worth by Facebook.
Score: 21 Votes (Like | Disagree)
DesertNomad Avatar
DesertNomad
82 months ago
They couldn't just create their of GIF system for less than $400M?
Score: 15 Votes (Like | Disagree)
Read All Comments

Popular Stories

Facebook Feature

Meta Launches Free 'Facebook Verified' Badge to Confirm Real Users

Friday July 24, 2026 6:55 am PDT by
Meta today announced Facebook Verified, a free badge designed to confirm that a Facebook profile belongs to a real person rather than an AI-generated fake. The feature uses a selfie-based verification process: users record a short video selfie, which Meta checks against their existing profile photos to confirm a match. Meta says the process is free and typically takes just a few minutes to...
Read Full Article • 49 comments
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Sunday August 9, 2026 1:45 pm PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
Read Full Article
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro Max's Larger Battery Capacity Allegedly Revealed

Monday August 10, 2026 9:37 am PDT by
The upcoming iPhone 18 Pro Max will be equipped with a nearly 12% larger battery compared to the iPhone 17 Pro Max, according to an apparent leak. An alleged photo of a battery pack for a Chinese model of the iPhone 18 Pro Max with a SIM card tray lists a capacity of 5,391 mAh, up from 4,823 mAh for the equivalent iPhone 17 Pro Max battery. The photo was shared on the Korean platform Naver...
Read Full Article • 22 comments