Facebook today announced that it has acquired the popular GIF sharing platform GIPHY, and it will be joining the Instagram team. Instagram has supported GIPHY search in Stories for years now, but Facebook said it will "further integrate" the platform's GIF library into Instagram and other Facebook apps.

The sum of the GIPHY acquisition by Facebook is reportedly around $400 million, according to Axios.

facebook giphy
The company aims to eventually make it even easier to find GIFs and stickers in Instagram Stories and direct messages. GIPHY will continue to operate its own library of GIFs and stickers, while Facebook will invest in the company's technology and relationships with content and API partners.

On Facebook, GIPHY access allows users to search for and post GIFs in comments. Both GIFs and stickers are supported in Facebook and Instagram Stories, as well as in direct messaging. Likewise, Facebook-owned WhatsApp supports GIFs in a similar fashion.

Tags: Facebook, Instagram, Giphy

Top Rated Comments

phajtol Avatar
phajtol
29 months ago
RIP Giphy
Score: 57 Votes (Like | Disagree)
techfreak23 Avatar
techfreak23
29 months ago
Great. Remind me to never use that service again...
Score: 48 Votes (Like | Disagree)
imnotthewalrus Avatar
imnotthewalrus
29 months ago
...well I suppose I’ll have to delete GIPHY from my phone now...
Score: 47 Votes (Like | Disagree)
lolkthxbai Avatar
lolkthxbai
29 months ago
*Deletes GIPHY account*
Score: 28 Votes (Like | Disagree)
Darmok N Jalad Avatar
Darmok N Jalad
29 months ago
Great, another thing to be strip-mined of its worth by Facebook.
Score: 21 Votes (Like | Disagree)
DesertNomad Avatar
DesertNomad
29 months ago
They couldn't just create their of GIF system for less than $400M?
Score: 15 Votes (Like | Disagree)
Read All Comments

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Read Full Article • 128 comments
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
Read Full Article • 40 comments
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
Read Full Article • 341 comments
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
Read Full Article • 129 comments
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
Read Full Article • 108 comments
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
Read Full Article • 128 comments
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...
Read Full Article • 45 comments