Google has made significant progress toward developing its own custom-made main processor in recent weeks, reports Axios.

According to the report, Google's Pixel phones could be powered by the processors as soon as next year – a potential blow to Qualcomm, which currently supplies Google with the main processor in its flagship phones.

pixel 4 google

The chip, code-named Whitechapel, was designed in cooperation with Samsung, whose state-of-the-art 5-nanometer technology would be used to manufacture the chips, according to a source familiar with Google's effort.

Google recently received its first working versions of the 8-core ARM processor, according to the report's sources. The chip is said to feature hardware optimized for machine learning, and will complement Google's existing custom Pixel chips dedicated to machine learning and image processing tasks.

Some of its silicon will also be given over to improving the performance and "always-on" capabilities of Google Assistant, according to the report.

The tech giant is said to be hoping that future versions of the processor will be suitable for its Chromebooks, but the Pixel is its first priority.

Apple was one of the first mobile device makers to design its own mobile processors, which have delivered increasingly impressive performance over recent years and allowed the company to save on costs.

Honing its chips over many iterations has enabled it to improve on already blistering speeds and add unique capabilities to its smartphones and tablets. Google has hired a number of chip experts from its rivals, including Apple, and will undoubtedly be hoping to mirror those achievements in the years to come.

Top Rated Comments

djcerla Avatar
17 months ago
They will get bored very quickly and drop the project.

Their hardware sales’ volume is nowhere close to justify the enormous R&D for chips.
Score: 17 Votes (Like | Disagree)
Michael Scrip Avatar
17 months ago
Right now estimates are that Google only sells about 6 million Pixel phones per year.

Samsung sells more phones in a couple weeks than Google sells in an entire year.

It might be good for Chromebooks, though. But are Chromebooks searching for new processor technologies?

I'll be shocked if this endeavour is still around in three years... knowing how Google cancels stuff. :p

How much will this cost Google to develop their own processors for their own phones?
Score: 16 Votes (Like | Disagree)
69Mustang Avatar
17 months ago

Man Qualcomm will take a beating if Google leave.
Outside of the negative optics of possibly losing a big named customer, this would hardly even register on Qualcomm's radar. Pixel's marketing and brand recognition is far, far, far greater than it's sales impact. Pixel sales have never even gotten large enough to get out of the "Other" category in market share analysis. In that sense, Pixel and Surface brands share the same boat.
Score: 12 Votes (Like | Disagree)
martyjmclean Avatar
17 months ago
Apple is so far ahead and Google’s hardware is a bit wonky, so I’m definitely intrigued to see how this turns out!
Score: 9 Votes (Like | Disagree)
RickDEGH Avatar
17 months ago
Mostly very civil comments here towards Google compared to what you see when the name Apple comes up on any Android site.
Score: 9 Votes (Like | Disagree)
Blackstick Avatar
17 months ago
In before the Android fanboys go "Google had it first."

Oh wait, they were 10 years late.
Score: 6 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...