Apple Cancels Today at Apple Sessions Until at Least April 5, Boosts Mac Stock in Stores

Apple yesterday canceled Today at Apple sessions across all of its retail locations in the United States and Canada, after canceling sessions earlier in the week in areas highly impacted by the coronavirus like the San Francisco Bay Area and Seattle.

applestorepaloalto
Today at Apple sessions will be canceled until at least April 5 at this point in time, according to a retail employee with knowledge of Apple's plans, though that could change based on how the COVID-19 coronavirus continues to spread. High-profile events that would potentially draw a lot of people have been canceled until April 12.

Apple has implemented strict cleaning measures in its retail stores, and has cut down on the number of seats at the Genius Bar and the number of seating cubes in the forum areas, plus stores are limiting the number of people that can be inside at one time.

As Apple takes these measures, the company is also stocking up on Macs and Mac accessories in some of its retail stores, with an employee stating that there's been a "sharp increase" in Mac supply.

Across the country, schools and office buildings have shut down, leaving people to do their jobs and schoolwork from home. With an increase in Mac stock at some retail locations, Apple may be hoping people come into its stores to buy the tools they need to work remotely.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

hvfsl Avatar
69 months ago

or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
I work in IT in the UK and are seeing a lot companies buying laptops so people can work from home. There are a lot of places running out of stock, which then pushes up the prices for the places that still have stock. So I would be surprised if other countries aren't seeing this too.
Score: 4 Votes (Like | Disagree)
cuencap Avatar
69 months ago
If people who typically work in an office space don’t screw up their work from hope experience, I see companies adopting more liberal work from home policies once the coronavirus clears up. Could change the status quo of reporting to an office in the future.
Score: 3 Votes (Like | Disagree)
CarlJ Avatar
69 months ago

What’s with the increased supply of Macs?
I know someone at a large university (she deals with getting faculty the networking resources they need), who is in the midst of their response to COVID, and they're scrambling to come up with enough laptops for all the people now being told to work from home - many of whom use desktop machines in the office. They'd love to buy a bunch more laptops from Apple.

In other news, Apple's $9 "2-hour courier delivery" is still up and running - I needed an adapter to use a monitor with my work laptop from home, and got it delivered in about 90 minutes this morning.
Score: 2 Votes (Like | Disagree)
Septembersrain Avatar
69 months ago
What’s with the increased supply of Macs?
Work from home I'm guessing. Many companies might require Apple products due to security or compatibility. Just my assumption.
Score: 2 Votes (Like | Disagree)
now i see it Avatar
69 months ago
or maybe there's increased stock in stores cuz nobody is going in them to buy stuff
Score: 1 Votes (Like | Disagree)
widestload Avatar
69 months ago
“High-profile events that would potentially draw a lot of people have been canceled until April 12.” I wonder if that would include new product launches for which people would pre order stock to stores?
Score: 1 Votes (Like | Disagree)