Bloomberg: Apple Loses Two Veteran Operations Executives - MacRumors
Skip to Content

Bloomberg: Apple Loses Two Veteran Operations Executives

Apple has lost two long-serving operations executives, including its VP in charge of manufacturing design and a longtime iPhone operations executive who moved to its AR division, reports Bloomberg's Mark Gurman.

appleparknovember

Nick Forlenza, a vice president of manufacturing design, has retired from Apple, while Duco Pasmooij, another vice president who worked on operations, is discussing an exit in the near future, according to people familiar with the moves. Pasmooij left the operations team over a year ago, moving into a role reporting to the company’s head of augmented reality efforts, said the people, who asked not to be identified discussing personnel.

According to the report, Forlenza had worked under Sabih Kahn, Apple's senior VP of operations, as an executive in charge of manufacturing design. Forlenza led a team of supply chain and operations executives responsible for global production processes and manufacturing equipment.

Pasmooij helped lead production operations for the iPhone for many years, but had recently reported to Mike Rockwell, the vice president in charge of augmented reality and virtual reality efforts. The personnel moves aren't related to each other, nor to the recent supply chain disruptions owing to the coronavirus outbreak, according Gurman's sources.

Apple has about 100 vice presidents who help CEO Tim Cook and the senior executive team run the company.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...

Top Rated Comments

79 months ago

Does anyone know any numbers from the time Jobs was alive?
about 70
http://witandwisdomofanengineer.blogspot.com/2011/05/difference-betweem-janitor-and-vice.html
Score: 7 Votes (Like | Disagree)
TheShadowKnows! Avatar
79 months ago
I would like to know how many VPs were monitoring quality control of software (macOS) and of hardware (keyboard). Those dudes need to be elevated to Senior VPs following the Peter Principle./s

"The Peter Principle is an observation that the tendency in most organizational hierarchies, such as that of a corporation, is for every employee to rise in the hierarchy through promotion until they reach a level of respective incompetence."
Score: 5 Votes (Like | Disagree)
Scottsoapbox Avatar
79 months ago

whoa - interesting to hear approx. 100 vp's at aapl - thats a lot
For a trillion dollar business?

On average each VP oversaw $2.6 billion in revenue last year.
Score: 5 Votes (Like | Disagree)
r3econ Avatar
79 months ago
Pasmooij would be the best fit for a senior VP of emoji & memoji department /s
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
79 months ago
I never get the appeal of these stories. People leave big companies all the time. And new people get hired. But yet Gurman writes these stories like it’s juicy gossip or super important. If Jeff Williams leaves the company, that’s news. Some mid level manager or VP retiring is not.
Score: 4 Votes (Like | Disagree)
woocintosh Avatar
79 months ago
When does the space ship take off?
Score: 4 Votes (Like | Disagree)