Bloomberg: Apple Loses Two Veteran Operations Executives - MacRumors
Skip to Content

Bloomberg: Apple Loses Two Veteran Operations Executives

Apple has lost two long-serving operations executives, including its VP in charge of manufacturing design and a longtime iPhone operations executive who moved to its AR division, reports Bloomberg's Mark Gurman.

appleparknovember

Nick Forlenza, a vice president of manufacturing design, has retired from Apple, while Duco Pasmooij, another vice president who worked on operations, is discussing an exit in the near future, according to people familiar with the moves. Pasmooij left the operations team over a year ago, moving into a role reporting to the company’s head of augmented reality efforts, said the people, who asked not to be identified discussing personnel.

According to the report, Forlenza had worked under Sabih Kahn, Apple's senior VP of operations, as an executive in charge of manufacturing design. Forlenza led a team of supply chain and operations executives responsible for global production processes and manufacturing equipment.

Pasmooij helped lead production operations for the iPhone for many years, but had recently reported to Mike Rockwell, the vice president in charge of augmented reality and virtual reality efforts. The personnel moves aren't related to each other, nor to the recent supply chain disruptions owing to the coronavirus outbreak, according Gurman's sources.

Apple has about 100 vice presidents who help CEO Tim Cook and the senior executive team run the company.

Popular Stories

Apple Watch Ultra 2 Black Titanium

watchOS 27 Will Add These New Features to Your Apple Watch

Sunday May 24, 2026 11:53 am PDT by
Apple will unveil watchOS 27 during its WWDC 2026 keynote on Monday, June 8, and a handful of new features have been rumored already. The first developer beta of watchOS 27 should be available immediately following the keynote, and a public beta typically follows in July. The update should be released to all users with a compatible Apple Watch model in September. Below, we recap watchOS...
iOS 27 on iPhone 17 1

New iOS 27 Rumors Include Revamped AirPods Settings Menu and More

Sunday May 24, 2026 1:02 pm PDT by
Apple is set to unveil iOS 27 next month ahead of a September release. The update is expected to include a dedicated Siri app, expanded Apple Intelligence capabilities in apps like Wallet, Safari, and Shortcuts, an upgraded keyboard with improved autocorrect, the ability to use Apple Maps via satellite connection, and more. In his Power On newsletter today, Bloomberg's Mark Gurman revealed...
Apple Watch Blood Glucose Monitoring Feature 2

Apple Watch for Diabetes: The Latest on Apple's Plans for Non-Invasive Blood Sugar Monitoring

Tuesday May 26, 2026 9:30 am PDT by
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor. According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...

Top Rated Comments

82 months ago

Does anyone know any numbers from the time Jobs was alive?
about 70
http://witandwisdomofanengineer.blogspot.com/2011/05/difference-betweem-janitor-and-vice.html
Score: 7 Votes (Like | Disagree)
TheShadowKnows! Avatar
82 months ago
I would like to know how many VPs were monitoring quality control of software (macOS) and of hardware (keyboard). Those dudes need to be elevated to Senior VPs following the Peter Principle./s

"The Peter Principle is an observation that the tendency in most organizational hierarchies, such as that of a corporation, is for every employee to rise in the hierarchy through promotion until they reach a level of respective incompetence."
Score: 5 Votes (Like | Disagree)
Scottsoapbox Avatar
82 months ago

whoa - interesting to hear approx. 100 vp's at aapl - thats a lot
For a trillion dollar business?

On average each VP oversaw $2.6 billion in revenue last year.
Score: 5 Votes (Like | Disagree)
r3econ Avatar
82 months ago
Pasmooij would be the best fit for a senior VP of emoji & memoji department /s
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
82 months ago
I never get the appeal of these stories. People leave big companies all the time. And new people get hired. But yet Gurman writes these stories like it’s juicy gossip or super important. If Jeff Williams leaves the company, that’s news. Some mid level manager or VP retiring is not.
Score: 4 Votes (Like | Disagree)
woocintosh Avatar
82 months ago
When does the space ship take off?
Score: 4 Votes (Like | Disagree)