Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too

Back in 2015, Andy Rubin, the co-founder of the Android operating system, started up a company called Essential, focusing on smartphones. Essential launched its Essential Phone PH-1 in 2017, debuting a 5.71-inch device made from titanium and ceramic with an edge-to-edge QHD display.

The Essential Phone was praised for its design, but reviews found faults with the camera, the display, and other features, and it was never popular enough to compete with flagship smartphones from other companies.

ph 1 color black moon copy 1000x1000

The Essential Phone

Essential in October 2019 announced the Gem, a replacement for the Essential Phone, but the Gem is never going to see a release because Essential today announced that it is shutting down.

Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs. Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential.

Essential last year acquired the CloudMagic team and its cross-platform Newton Mail app, which is also affected by the shuttering of the company.

Essential will no longer be providing updates for the Essential Phone, and while it will continue to work, there will be no future software refreshes or customer support available. Newton Mail will be available through April 30, 2020.

essentialgem

The unreleased Essential Gem

Essential says that it offers its "deepest thanks" to the Essential and Newton Mail communities for their "support and passion for our vision."

When it launched, Essential secured over $330 million in funding and at one point, the company had a $1 billion valuation. Essential was impacted by poor sales of its phone and its inability to put out another product.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

nutmac Avatar
76 months ago
The article forgot to mention that Andy Rubin is Harvey Weinstein of tech industry.
Score: 29 Votes (Like | Disagree)
rpmurray Avatar
76 months ago
Rebranded as Nonessential.
Score: 25 Votes (Like | Disagree)
redman042 Avatar
76 months ago
The smartphone industry has matured to the point that disrupting it or even getting a meaningful slice of the pie is essentially impossible now. I don't care what innovations a startup thinks it can bring, that is until someone figures out how to have holograms project into the air above your device or something at that level.
Score: 9 Votes (Like | Disagree)
coolfactor Avatar
76 months ago
The Essential design is beautiful and slick. That's what the SE 2 needs to be like. Love those straight edges.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
76 months ago
Isn't Andy Rubin the no-talent hack that came up with Android by copying BlackBerry, and when the iPhone came out they scrapped the whole idea to make a bad copy of iOS? I remember there was some article describing the events around the original iPhone launch and why Steve Jobs was so livid at this guy
That’s Eric Schmidt.

Andy is the one with all the sex scandals.
Score: 6 Votes (Like | Disagree)
nickdalzell1 Avatar
76 months ago

Mobile market is way too saturated. Should've pursued a different market.
Not really. We only got two companies even doing smartphones that succeed: Apple and Google . Android or iOS. I really miss the variety we had as far back as 2010--BlackBerry, Windows Phone, iOS, Android, WebOS.

I miss that. Competition is good. But some force deemed it bad so if it ain't Apple or Google-based, it's out. As a result most of the OSs UI and apps look the same. Zero differeniation anymore. White with black text. That's it. Kinda bland. The Modern Mobile Market is boring, sterile, lackluster.
Score: 6 Votes (Like | Disagree)