Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too

Back in 2015, Andy Rubin, the co-founder of the Android operating system, started up a company called Essential, focusing on smartphones. Essential launched its Essential Phone PH-1 in 2017, debuting a 5.71-inch device made from titanium and ceramic with an edge-to-edge QHD display.

The Essential Phone was praised for its design, but reviews found faults with the camera, the display, and other features, and it was never popular enough to compete with flagship smartphones from other companies.

ph 1 color black moon copy 1000x1000

The Essential Phone

Essential in October 2019 announced the Gem, a replacement for the Essential Phone, but the Gem is never going to see a release because Essential today announced that it is shutting down.

Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs. Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential.

Essential last year acquired the CloudMagic team and its cross-platform Newton Mail app, which is also affected by the shuttering of the company.

Essential will no longer be providing updates for the Essential Phone, and while it will continue to work, there will be no future software refreshes or customer support available. Newton Mail will be available through April 30, 2020.

essentialgem

The unreleased Essential Gem

Essential says that it offers its "deepest thanks" to the Essential and Newton Mail communities for their "support and passion for our vision."

When it launched, Essential secured over $330 million in funding and at one point, the company had a $1 billion valuation. Essential was impacted by poor sales of its phone and its inability to put out another product.

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
10

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Friday October 10, 2025 5:57 am PDT by
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
clips app hands on thumb

Apple's Clips App Discontinued

Saturday October 11, 2025 9:06 am PDT by
Apple has essentially discontinued Clips, its video-editing app designed to allow users to combine video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that can be shared on social media sites. The app has been removed from the App Store, and a support document on Apple's site says that the app is no longer being updated and would no ...
apple vision pro orange

Vision Pro Future Uncertain as All Headset Development Is Seemingly Paused

Saturday October 11, 2025 1:00 am PDT by
Recent reports suggest that there are now no redesigned Apple Vision headsets in active development, with the company's focus pivoting decisively to smart glasses. When Apple announced the Vision Pro in mid-2023, it described the device as the dawn of "spatial computing," a new paradigm that would eventually rival the iPhone in importance. With a $3,499 starting price, intricate design and...
Meta Ray Ban Glasses

Apple's Smart Glasses With In-Lens Display May Feature Two Modes

Sunday October 12, 2025 9:43 am PDT by
Apple's second-generation smart glasses with an in-lens display may have two modes, depending on which device they are connected to. Meta Ray-Bans without an in-lens display In his Power On newsletter today, Bloomberg's Mark Gurman said he was told a future version of Apple's smart glasses may be able to run a full version of the visionOS operating system when they are paired with a Mac, and...

Top Rated Comments

nutmac Avatar
74 months ago
The article forgot to mention that Andy Rubin is Harvey Weinstein of tech industry.
Score: 29 Votes (Like | Disagree)
rpmurray Avatar
74 months ago
Rebranded as Nonessential.
Score: 25 Votes (Like | Disagree)
redman042 Avatar
74 months ago
The smartphone industry has matured to the point that disrupting it or even getting a meaningful slice of the pie is essentially impossible now. I don't care what innovations a startup thinks it can bring, that is until someone figures out how to have holograms project into the air above your device or something at that level.
Score: 9 Votes (Like | Disagree)
coolfactor Avatar
74 months ago
The Essential design is beautiful and slick. That's what the SE 2 needs to be like. Love those straight edges.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
74 months ago
Isn't Andy Rubin the no-talent hack that came up with Android by copying BlackBerry, and when the iPhone came out they scrapped the whole idea to make a bad copy of iOS? I remember there was some article describing the events around the original iPhone launch and why Steve Jobs was so livid at this guy
That’s Eric Schmidt.

Andy is the one with all the sex scandals.
Score: 6 Votes (Like | Disagree)
nickdalzell1 Avatar
74 months ago

Mobile market is way too saturated. Should've pursued a different market.
Not really. We only got two companies even doing smartphones that succeed: Apple and Google . Android or iOS. I really miss the variety we had as far back as 2010--BlackBerry, Windows Phone, iOS, Android, WebOS.

I miss that. Competition is good. But some force deemed it bad so if it ain't Apple or Google-based, it's out. As a result most of the OSs UI and apps look the same. Zero differeniation anymore. White with black text. That's it. Kinda bland. The Modern Mobile Market is boring, sterile, lackluster.
Score: 6 Votes (Like | Disagree)