Apple and the NBA today announced that they have partnered on a new Apple Music playlist, as noted by Bloomberg.

eddy cue warriors
The report notes that the new Base:Line playlist will have about 40 songs with a hip-hop focus. The songs will also be available through the NBA's app and website, and will be featured in game highlights shared on social media.

Apple plans to refresh the playlist weekly, with the songs sourced from independent label UnitedMasters.

Top Rated Comments

steve217 Avatar
75 months ago
Nothing for the pets still.
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
75 months ago

The NBA is so important for the young generation and Apple knows this.
A couple million people came out for the Raptors parade in Toronto, so this can't be understated.
Score: 2 Votes (Like | Disagree)
OriginalClone Avatar
75 months ago
Nice. Cue the haters..
Score: 2 Votes (Like | Disagree)
lunarworks Avatar
75 months ago

As if we don't already have enough hip-hop shoved down our throats in this damn streaming service.
What is it with you guys and your preoccupation with things being shoved down your throats. It's weird. Music goes in your ears, bud.
Score: 1 Votes (Like | Disagree)
Baymowe335 Avatar
75 months ago

NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this



You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
And one of them demos are kids ages 6-14.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
75 months ago

The NBA is so important for the young generation and Apple knows this.
NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this


Nice. Cue the haters..
You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
Score: 1 Votes (Like | Disagree)

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Foldable iPhone 2023 Feature Iridescent 1

Samsung Confirms Plan to Make Foldable Displays for Major American Company

Monday September 29, 2025 6:54 am PDT by
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple. As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...
ipad mini 7 feature blue

iPad Mini 8 Rumors: Everything We Know So Far

Monday September 29, 2025 8:55 am PDT by
Apple's eighth-generation iPad mini is likely to arrive next year, so here's what to expect. The current iPad mini came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip. In August, Apple mistakenly shared code that revealed key information about ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...