Apple and the NBA today announced that they have partnered on a new Apple Music playlist, as noted by Bloomberg.

eddy cue warriors
The report notes that the new Base:Line playlist will have about 40 songs with a hip-hop focus. The songs will also be available through the NBA's app and website, and will be featured in game highlights shared on social media.

Apple plans to refresh the playlist weekly, with the songs sourced from independent label UnitedMasters.

Top Rated Comments

steve217 Avatar
79 months ago
Nothing for the pets still.
Score: 3 Votes (Like | Disagree)
lunarworks Avatar
79 months ago

The NBA is so important for the young generation and Apple knows this.
A couple million people came out for the Raptors parade in Toronto, so this can't be understated.
Score: 2 Votes (Like | Disagree)
OriginalClone Avatar
79 months ago
Nice. Cue the haters..
Score: 2 Votes (Like | Disagree)
lunarworks Avatar
79 months ago

As if we don't already have enough hip-hop shoved down our throats in this damn streaming service.
What is it with you guys and your preoccupation with things being shoved down your throats. It's weird. Music goes in your ears, bud.
Score: 1 Votes (Like | Disagree)
Baymowe335 Avatar
79 months ago

NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this



You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
And one of them demos are kids ages 6-14.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
79 months ago

The NBA is so important for the young generation and Apple knows this.
NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this


Nice. Cue the haters..
You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...