Apple Commits $2.5 Billion to Fight California Housing Crisis

Apple on Monday announced that it would commit $2.5 billion to easing a housing shortage that has seen property prices skyrocket across California.

Apple Destination Home Build Site Workers Outside 102919
Apple's commitment includes $1 billion in affordable housing investments, $1 billion in mortgage assistance for first-time homebuyers, and $300 million worth of Apple land opened up to affordable housing projects.

"Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community," said Tim Cook, Apple's CEO. "Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution."

Apple is also launching a new $150 million affordable housing fund with Bay Area partners including Housing Trust Silicon Valley to support new affordable housing projects. The fund will consist of long-term forgivable loans and grants.

Apple Destination Home Build Site Tim Cook Gavin Newsom 102919

Tim Cook and California Governor Gavin Newsom, discussing the land Apple is freeing up for affordable housing

"This unparalleled financial commitment to affordable housing, and the innovative strategies at the heart of this initiative, are proof that Apple is serious about solving this issue. I hope other companies follow their lead," said Gavin Newsom, governor of California. "The sky-high cost of housing — both for homeowners and renters — is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing. This partnership with Apple will allow the state of California to do just that."

In addition, Apple will donate $50 million to support Destination: Home's efforts to address homelessness in Silicon Valley. Apple says it will focus its contribution on driving systemic change across the many factors affecting homelessness. Apple will also be identifying similar efforts in Northern and Southern California, focusing on strategies that both end and prevent homelessness.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

Pepe4life Avatar
29 months ago
Perhaps Gavin Newsom can spend less taxpayer money on illegal aliens and use the money on Americans in need.
Score: 64 Votes (Like | Disagree)
ThyleUllar Avatar
29 months ago

so what is the payback for shareholders with this? Its still a publicly traded company Tim
Supporting the community of its headquarters is supporting Apple itself. Apple needs the area to be affordable for its own prospective employees and their families, and a place they want to stay. They may lose potential or current employees if the community is not affordable for them or the others that are needed to support it—like the first responders mentioned in the press release. Maintaining the cost of living inflation will also reduce the inflation of Apple’s own payroll.

Then there’s the whole PR goodwill thing.

This is just as much a strategic business move for Apple as it is a community investment.
Score: 27 Votes (Like | Disagree)
keysofanxiety Avatar
29 months ago

Remember in the movie “Robocop” and OCP was building Old Detroit. Apple is becoming OCP.
Oh boy... SIRI-209 would be terrifying.

“You have 20 seconds to comply.”

”Hey Siri, stand down!”

“I’m sorry, I didn’t find anything on the web for ‘standrown’. You have 10 seconds to comply.
Score: 23 Votes (Like | Disagree)
e-coli Avatar
29 months ago

Perhaps Gavin Newsom can spend less taxpayer money on illegal aliens and use the money on Americans in need.
This is terrible and utterly classless. The problem definitely isn’t the billionaire oligarchs in CA, but a powerless class of people with no voice who are easy to scapegoat. :rolleyes:
Score: 19 Votes (Like | Disagree)
newdeal Avatar
29 months ago
so what is the payback for shareholders with this? Its still a publicly traded company Tim
Score: 18 Votes (Like | Disagree)
zappa2001 Avatar
29 months ago
Remember in the movie “Robocop” and OCP was building Old Detroit. Apple is becoming OCP.
Score: 17 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...