Apple Says Taptic Engine in iPhone 11 and iPhone 11 Pro is Made of 100% Recycled Rare Earth Elements

Im thinking the “rare element” Apple means, is cash.

The taptic engine is made out of cash? That's pretty cool. Seems like a bit of a waste though.

I've always wondered if Apple is the only one who recycles and tries to minimize their carbon footprint or if they are just the only ones advertising it

For years, Greenpeace would complain that Apple didn't do enough for the environment. So Apple started doing these reports to say "actually, we're doing plenty".

For years, Greenpeace would complain that Apple didn't do enough for the environment. So Apple started doing these reports to say "actually, we're doing plenty".

Actually, that was Greenpeace not comparing what company _did_ for the environment, but what they said publicly. I remember them praising HP and condemning Apple because HP promised they would get rid of some led related stuff in the next years - while Apple had already done it without telling anyone.

Clearly they learn from this.

It’s such a lame sales pitch. I’ve always lost a bit of respect for companies that advertise, how green or eco friendly or diverse or *insert anything here* they are. If you really care about it- just do it. Why announce it publicly? Obviously to gain some sort of tangible result. Like- “ Wow, I always used Huawei phones, but now, that I know, that Apple is making some kind of small part from some kind of recycled metal- screw that earth destroying Chinese company” .

You say it's a "lame sales pitch". As I said, ten years ago Apple got hugely negative press from Greenpeace because they did things without telling anyone, while Greenpeace applauded companies for just _promising_ they would do the same thing.

Im thinking the “rare element” Apple means, is cash.

Too bad they can't use recycled force touch parts.

Why not make this move sooner?

No idea, but you seem to suggest that the only possible answer is nefarious.