Apple Drops $149 Price Tag of Milanese and Leather Loop Apple Watch Bands to $99
Alongside the announcement of the Apple Watch Series 5 yesterday, Apple has now updated the price on some of its high-end leather and metallic bands.

Specifically, the original $149 price tag of Leather Loop and Milanese Loop Apple Watch bands has now dropped to $99. This means that they're only $50 more expensive than Apple's cheapest Sport Bands and Sport Loops, which cost $49.
Leather Loop is now available in Meyer Lemon, Black, and Saddle Brown; it only fits 44mm Apple Watch cases. Milanese Loop is available in Silver, Gold, and Space Black; it can fit both 40mm and 44mm cases.
Apple has not dropped the price of the Modern Buckle any further, although at $149 it is still $100 cheaper than it initially was at launch. Hermès bands are as much as $539, and the Silver Link Bracelet is $349, while the Space Black Link Bracelet is $449.
More information about the new Apple Watch Series 5 can be found in our full launch post on the new wearable.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year.
Gurman revealed all of this information in a live Q&A call today on the Bloomberg...
Apple today released watchOS 26.4, the fourth major update to the watchOS 26 operating system that came out in September. watchOS 26.4 comes a month and a half after Apple released watchOS 26.3.
watchOS 26.4 can be downloaded for free on an iPhone running iOS 26.4 by opening up the Apple Watch app and going to General > Software Update, or initiating an update in the Settings app on the...
Apple's current blood oxygen sensing implementation in the U.S. does not infringe on patents owned by Masimo and Apple will not face a revived import ban, a U.S. International Trade Commission judge said this week (via Reuters).
After Apple was found to have violated Masimo's patents related to blood oxygen sensing, the Apple Watch faced a U.S. import ban that caused Apple to briefly pause...