Samsung is in hot water with Australia's consumer watchdog for allegedly misleading consumers about the level of water resistance its Galaxy smartphones offer.

samsung galaxy underwater ad

Samsung Galaxy advertisement

Reuters reports that the Australian Competition and Consumer Commission (ACCC) is suing the South Korean firm for falsely representing its Galaxy phones as suitable for use underwater, following ads that show the devices being submerged in swimming pools and used in ocean water.

Samsung did not know or sufficiently test the effects of pool or saltwater exposure on its phones when ads showed them fully submerged, claims the ACCC lawsuit.

"The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water, including in ocean water and swimming pools, and would not be affected by such exposure to water for the life of the phone, when this was not the case," ACCC Chairman Rod Sims said in a statement.

Samsung Galaxy phones are marketed as having IP68 water resistance, defined as resistant to water 1.5 meters deep for 30 minutes. The ACCC's point is the IP68 rating doesn't cover all types of water. However, Samsung told Reuters it stood by its advertising, complied with Australian law, and would defend the case.

The smartphone maker has invested heavily in advertising to rebuild its reputation in the public eye, following its 2016 global recall of fire-prone Galaxy Note 7 devices.

Top Rated Comments

LaraCroft835 Avatar
76 months ago
As I already said, Apple should be sued too.

The iPhone X is absolutely not water resistant after some days of use, way off the advertised “30 minutes in 1.5m of water”. Or something.
just to clarify
About splash, water, and dust resistance of iPhone 7 and later
Learn about splash, water, and dust resistance on your iPhone. And learn what to do if your iPhone gets wet accidentally.


iPhone XS, iPhone XS Max, iPhone XR, iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7, and iPhone 7 Plus are splash, water, and dust resistant and were tested under controlled laboratory conditions.

iPhone XS and iPhone XS Max have a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). iPhone XR, iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7, and iPhone 7 Plus have a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Liquid damage is not covered under warranty.

iPhone XS, iPhone XS Max, and iPhone XR are resistant to accidental spills from common liquids, such as soda, beer, coffee, tea, and juice. In the event of a spill, rinse the affected area with tap water, then wipe your iPhone off and dry it ('https://support.apple.com/en-au/HT207043#dry').

To prevent liquid damage, avoid these:


* Swimming or bathing with your iPhone
* Exposing your iPhone to pressurized water or high velocity water, such as when showering, water skiing, wake boarding, surfing, jet skiing, and so on
* Using your iPhone in a sauna or steam room
* Intentionally submerging your iPhone in water
* Operating your iPhone outside the suggested temperature ranges or in extremely humid conditions
* Dropping your iPhone or subjecting it to other impacts
* Disassembling your iPhone, including removing screws

Minimize exposing your iPhone to soap, detergent, acids or acidic foods, and any liquids—for example, perfume, insect repellent, lotions, sunscreen, oil, adhesive remover, hair dye, and solvents. If your iPhone comes into contact with any of these substances, follow the instructions to clean your iPhone ('https://support.apple.com/en-us/ht207123').

What should I do if my iPhone gets wet?
[LIST=1]
* If a liquid other than water splashes on your iPhone, rinse the affected area with tap water.
* Wipe your iPhone off with a soft, lint-free cloth—for example, a lens cloth.

Make sure that your iPhone is dry before opening the SIM tray.

To dry your iPhone, tap it gently against your hand with the Lightning connector facing down to remove excess liquid. Leave your iPhone in a dry area with some airflow. Placing your iPhone in front of a fan blowing cool air directly into the Lightning connector might help the drying process.

Don't dry your iPhone using an external heat source or insert a foreign object, such as a cotton swab or a paper towel, into the Lightning connector.

If my iPhone gets wet, can I charge it?
If your iPhone has been exposed to liquid, unplug all cables and do not charge your device until it’s completely dry. Using accessories or charging when wet might damage your iPhone. Allow at least 5 hours before charging with a Lightning cable or connecting a Lightning accessory.

For wireless charging, wipe off your iPhone with a soft, lint-free cloth—for example, a lens cloth. Make sure that your iPhone is dry before you place it on a compatible wireless charging mat.

What should I do if my iPhone got wet, and now its speaker sounds muffled?
Check to see if water is in the microphone or speaker: Place your iPhone, speaker side down, on a lint-free cloth and see if water drips out. Water in the port might degrade speaker or microphone performance until it completely evaporates. Dry your iPhone using the previous instructions.

What should I do if dust gets on my iPhone?
If dust or dirt gets on your iPhone, wipe it off with a soft, lint-free cloth—for example, a lens cloth. Make sure that your iPhone is free of dust before opening the SIM tray. Don't use cleaning products or compressed air.

Published Date: April 16, 2019
Score: 25 Votes (Like | Disagree)
Guidonculous Avatar
76 months ago
Problem I have with that is extracted above, (assuming I understand correctly).......
So in one breath they are saying that your phone can withstand water ingress under the conditions I've highlighted in red. Then in the next they're saying that they won't honour a warranty if they find water inside that might actually be as a result of being submerged for less than those limits???
My car is designed to withstand crashing into another vehicle at extreme force.

My car’s warranty does not cover me crashing or into things.

There’s two different things here. The iPhone is “designed to be IP68 resistant”. The warranty does not cover using the device in the extreme circumstances that the device is designed to be capable of withstanding.

I.E. Apple did the best they could to make the device survive being in water, they do not suggest you put such designs to the test, and if you do, the responsibility is on you.

This isn’t done weird bait and switch, this is a basic understanding of warranties and how they differ from technical specifications.
Score: 22 Votes (Like | Disagree)
Khedron Avatar
76 months ago
Just don't advertise use cases that you simultaneously claim would void the user's warranty.
Score: 17 Votes (Like | Disagree)
maximage77 Avatar
76 months ago
My car is designed to withstand crashing into another vehicle at extreme force.
My car’s warranty does not cover me crashing or into things.
...
This isn’t some weird bait and switch, this is a basic understanding of warranties and how they differ from technical specifications.
That has got to be, hands down, the best explanation and analogy I have seen, nicely put!!
Score: 12 Votes (Like | Disagree)
x-evil-x Avatar
76 months ago
My car is designed to withstand crashing into another vehicle at extreme force.

My car’s warranty does not cover me crashing or into things.

There’s two different things here. The iPhone is “designed to be IP68 resistant”. The warranty does not cover using the device in the extreme circumstances that the device is designed to be capable of withstanding.

I.E. Apple did the best they could to make the device survive being in water, they do not suggest you put such designs to the test, and if you do, the responsibility is on you.

This isn’t done weird bait and switch, this is a basic understanding of warranties and how they differ from technical specifications.
Does your car manufacturer show you video of your car crashing into things with no damage? Yea didn’t think so.
Apple shouldn’t release commercials showing that the phone is capable of getting wet and then not cover warranty on it.
Score: 10 Votes (Like | Disagree)
KJH Avatar
76 months ago
My iPhone X has submerged under 30 cm of water for 2 mins. The selfie camera got steamy from the inside and the phone is now completely trash because of the water damage. Can I sue Apple now as well? They falsely claim that 3feet/1m for sure.
If you watch the iPhone 7 keynote they specifically mention its splash resistant and not waterproof. In fact in one of the original iPhone commercials it shows a man riding a bike with the iPhone getting wet with rain. It never shows the iPhone completely submerged which is the issue this article is talking about. Samsung specifically shows their phones submerged in its advertising.



And here is another ad where Apple shows specifically what they have stated on the Apple Support website.



And another

Score: 7 Votes (Like | Disagree)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...