Apple Wipes iTunes Pages on Facebook and Instagram, Begins Moving Away From iTunes Links

More evidence has emerged to suggest that Apple is beginning to move away from its iTunes brand after over 18 years of use.

As noted on Reddit, Apple has abruptly removed all social media content from its iTunes page on Facebook, including posts, photos, and videos. This appears to have happened within the past 24 hours, as a cached version of the iTunes page on Facebook still had content available as of May 31.

itunes facebook blank
As far as we can tell, it looks like Apple has migrated its iTunes page to its Apple TV page on Facebook, including not only all of the content but nearly 30 million likes and its original April 29, 2009 creation date.

Apple has also removed all photos and videos from its iTunes profile on Instagram, which points users towards the newer Apple TV page on Instagram, but its Twitter counterpart still has content for now.

itunes instagram blank
The blank pages likely foreshadow bigger moves to come, as Bloomberg's Mark Gurman and 9to5Mac's Guilherme Rambo have both reported that iTunes will be replaced by standalone Music, TV, and Podcasts apps in the next major version of macOS, which Apple is expected to unveil at WWDC 2019 on Monday.

Notably, while the overall iTunes app as we know it is expected to be discontinued, the reports did not suggest that the iTunes storefront for purchasing music, movies, and TV shows is going away any time soon.

iTunes has attracted its fair share of criticism over the years for being bloated software, so its split into three separate apps would be much welcomed. Apple's phasing out of iTunes is likely to be a gradual process, however, so the brand could live on in some capacity for the foreseeable future.

Update: As noted by the Iconfactory's Craig Hockenberry, some itunes.apple.com links for songs and artists now redirect to music.apple.com, serving as yet another example of Apple moving away from its iTunes brand.


In fact, as noted by Kyle Seth Gray, it appears that Apple is in the process of dropping iTunes links for apps, podcasts, TV shows, movies, and books as well. Apple will instead use category-specific links such as apps.apple.com, podcasts.apple.com, tv.apple.com, movies.apple.com, and books.apple.com.


Some of these links are already live, while others work if the URL is manually changed.

Tag: iTunes

Top Rated Comments

trusso Avatar
31 months ago
There are many reasons I think sunsetting iTunes is a bad idea, though I acknowledge I may be in the [largish] minority on that. One reason, however, will be the complete crapshoot of online search results for the inevitable problems that require troubleshooting.

Generic names like Music, Photos and TV (etc.) will make it that much harder to find support articles for upcoming software problems. At least with names such as iTunes, GarageBand, or iPhoto, you could clue in on pertinent material much easier.

It's attention to the little details like these that really separates the great from the merely okay.

:confused:
Score: 51 Votes (Like | Disagree)
alexandero Avatar
31 months ago
I really hope they don't get rid of purchasing music. I have no interest in a subscription model – I'm oldschool, I like to "own" selected albums I love.
Score: 47 Votes (Like | Disagree)
StuKatz1 Avatar
31 months ago
I couldn’t imagine a better metaphor than iTunes, to showcase the dramatic rise and fall of a once great company.
iTunes changed the world.
Apple changed the world.

Now they are both sad memes of themselves. The Charlie Sheen and Johnny Depp of tech if you will.
Score: 32 Votes (Like | Disagree)
Traverse Avatar
31 months ago
I just really hope the iTunes replacement is a well-designed and functional app. So many people hate iTunes, but I honestly like it. Other than random sync bugs it's fast on an SSD iMac and organizes/plays all my media without issue. I haven't found any alternative I like better.
Score: 31 Votes (Like | Disagree)
tallPete Avatar
31 months ago
Interesting to do it today. Because iOS, macOS etc are not due out for a few months. So if they are deleting today are we due for an early release of these products? iTunes typically updated out of cycle?
Score: 25 Votes (Like | Disagree)
Kobayagi Avatar
31 months ago
I seriously cannot understand all the complaints about iTunes. Unless I'm really under utilizing it, it works perfect for music, as a matter of fact, it's playing my music right at the moment. The album view is great, my music is sorted by genre and artist too, so I can quickly find the song I'm looking for. Lyrics work great as well. I also do use it to sync music to my iPod(s) and that also works flawlessly, so that's not it either. Maybe you guys are shopping through it and that doesn't work as it should?

If somebody could quickly summarize what they don't like about it, I'd greatly appreciate it. I hope the next app is, well largely the same... because I cannot find anything so wrong about it that it desperately needs a replacement and all the hate it gets. I just hope Apple doesn't dumb it down and messes up our neatly crafted music libraries.

(and yes, I'm running the latest version of iTunes, so it's not some old but great version of it which people can't let go)
Score: 24 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...