Apple Named Cannes Lions' 2019 Creative Marketer of the Year
Cannes Lions today announced that Apple has been named the Creative Marketer of the Year, marking the first time the Cupertino company has won the award.
Apple was named the Creative Marketer of the Year to honor its "world class creative communications and marketing initiatives."
Simon Cook, Managing Director of Cannes Lions, said that Apple is "highly deserving" of the Creative Marketer of the Year Award.
"The company's marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies that ensure that its customers are true ambassadors for Apple brands."
Apple's VP of Marketing Communications, Tor Myhren, said that Apple is "humbled" to receive the award, which will be collected by Myhren at the final Awards Show of the Cannes Festival on Friday, June 21.
"We are humbled to receive this prestigious award. Apple has always believed creative, passionate people can change the world for the better. We make tools for those people, and we make marketing for those people."
Apple in 2018 won the Entertainment Lion for Music Grand Prix for its "Welcome Home" HomePod ad directed by Spike Jonze and starring FKA Twigs, and the Brand Experience & Activation Lion Grand Prix for its "Today at Apple" retail store experience.
Other companies that have won the award in the past include Google, Burger King, Samsung, Heineken, McDonald's, Coca-Cola, Mars, IKEA, and Unilever.
Popular Stories
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display.
Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd.
Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
Android-based smartphone company OnePlus today announced the launch of its newest device, the OnePlus 10T, which we were able to check out ahead of time. The OnePlus 10T, priced starting at $649, boasts upgraded camera technology, so we thought we'd pit it against the iPhone 13 Pro Max to see just how it measures up.
Subscribe to the MacRumors YouTube channel for more videos. The OnePlus 10T...
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website.
It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
Apple Watch Edition models are beginning to sell out just weeks before the Apple Watch Series 8 lineup is expected to be announced.
Several of the high-end Apple Watch Series 7 models with titanium casings are listed as "currently unavailable" on Apple's online store in the United States, Canada, the United Kingdom, and select other countries. In the United States, availability of 41mm...
Top Rated Comments
The "new normal" in Apple's advertising quality (including their little tutorials) is nothing short of amazing. Bringing advertising in-house, after a mediocre start, proved to be a tremendous move for the company (and of course it was very much maligned here).
The best thing about that HomePod ad was the song by 'Til It's Over' by Anderson Paak. I'm still listening to that on FH4 Block Party.
Drop the price to £199 and I might even consider getting one.