Best Buy is currently offering Apple Watch Series 4 models for $50 off in a new sale, which also includes special cellular offers for Verizon customers and an ongoing Apple Watch trade-in program offer. The main sale discounts the brand-new aluminum Apple Watch Series 4 in 40mm to $349.00, down from $399.00.
The event includes dozens of Series 4 models with various bands, case finishes, and sizes. You can find some of the Apple Watches on sale in the lists below, and be sure to head to Best Buy to browse the full event and place your order before it ends. As a note, many of the prices are also being matched at Amazon.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
For Verizon customers looking to purchase two cellular Apple Watch models, you can buy one select Apple Watch and save up to 50 percent (up to $190) on the second. This offer includes Series 3 and Series 4 devices and requires at least one new line. You can find more details about the sale right here.
Best Buy shoppers also have a chance to trade in their old Apple Watch toward a new Series 4 model and get as much as $100 for the current device. This offer and many more discounts and bargains in Best Buy's Apple Shopping Event are still live, including a notable sale on the latest MacBook Air.
For even more discounts, head to our full Deals Roundup.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
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Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
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The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Wednesday November 12, 2025 9:15 am PST by Joe Rossignol
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport.
To create and present a Digital ID based on a U.S. passport, you need:
An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later
Face ID or Touch ID and Bluetooth turned on
An Apple Account ...
Well, the sale is all it took. My wife and I each have an Apple Watch 4 now. She went with the 44mm gold aluminum model and I went with the 44mm stainless space black. I guess I should start looking at bands too.
Well they finally got me. My Apple Watch series 0 is still hanging in there, but slow and hard to use. I have been refusing to upgrade on principle because I want realistic looking watch faces. But my bands are wearing out so I need a new one, and that, combined with $50, well I couldn't resist. Had a stainless steel and bought the space grey aluminium. I like it so far. The extremely light weight combined with the nylon band really makes it feel like you dont even have anything on. I just hope the screen holds up.
I ended up buying an older Garmin Forerunner 235 instead of the Apple Watch. I just want something to keep track of my fitness and tell me how fat I am without being locked into the iPhone ecosystem and having to charge daily.
I had a series 4 and exchanged it for a Garmin Fenix 5. Battery life is way better and I had two weird shut downs during long runs which made me go for the more reliable sports version. It has many functions the Garmin does not have but if sports is your focus Garmins are second to none.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
