The research firm found that the iPhone XR accounted for 38 percent of U.S. iPhone sales during the quarter, ahead of the iPhone XS and iPhone XS Max with a combined 21 percent of sales during the three-month period.
If accurate, the data is rather unsurprising, as the iPhone XR has the lowest price of the three new iPhones that Apple released in late 2018. The colorful handset starts at $749, compared to $999 for the iPhone XS and $1,099 for the iPhone XS Max, with many reviews labeling it the "best iPhone for the money."
Moreover, in January, Apple CEO Tim Cook confirmed that the iPhone XR was the most popular iPhone every day since it launched.
CIRP co-founder Josh Lowitz:
iPhone XR continues to dominate US iPhone sales. It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest iPhone models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.The usual caveats apply, including that Apple no longer discloses iPhone unit sales, nor has it ever provided a model-by-model breakdown of iPhone sales. CIRP bases its findings on a rather small survey of 500 customers.