Survey Finds iPhone XR Remained Best-Selling iPhone Model Last Quarter in United States

Wednesday April 24, 2019 5:58 AM PDT by Joe Rossignol

iPhone XR remained the best-selling iPhone model in the United States in the first quarter of 2019, as it was in the fourth quarter of 2018, according to a survey conducted by research firm CIRP and provided to MacRumors.


The research firm found that the ‌iPhone XR‌ accounted for 38 percent of U.S. ‌iPhone‌ sales during the quarter, ahead of the iPhone XS and ‌iPhone XS‌ Max with a combined 21 percent of sales during the three-month period.

If accurate, the data is rather unsurprising, as the ‌iPhone XR‌ has the lowest price of the three new iPhones that Apple released in late 2018. The colorful handset starts at $749, compared to $999 for the ‌iPhone XS‌ and $1,099 for the ‌iPhone XS‌ Max, with many reviews labeling it the "best iPhone for the money."

Moreover, in January, Apple CEO Tim Cook confirmed that the iPhone XR was the most popular iPhone every day since it launched.


CIRP co-founder Josh Lowitz:

‌iPhone XR‌ continues to dominate US ‌iPhone‌ sales. It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter. In the US, the newest ‌iPhone‌ models sold about as well as the newest models a year ago, at about 60% of total sales. Based on these trends, we estimate an Average Selling Price of around $800, a decrease from the previous quarter.

The usual caveats apply, including that Apple no longer discloses iPhone unit sales, nor has it ever provided a model-by-model breakdown of ‌iPhone‌ sales. CIRP bases its findings on a rather small survey of 500 customers.

Related Roundups: iPhone XS, iPhone XR
Tag: CIRP

Top Rated Comments

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12 months ago
It's an awesome phone. We have hundreds of them deployed, and business users LOVE the battery life. It's far more important in Enterprise than an OLED screen or more camera features. I have been pleasantly surprised by the feedback so far. Seems to please both the iPhone 8 size, and iPhone 8 Plus size users too.
Score: 13 Votes (Like | Disagree)
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12 months ago

One (if not, THE best) of Apple's best bang for buck iPhone ever, with the best battery life ever (imho)

I don’t think it’s the “best bang for buck iPhone ever” by any stretch of the imagination. Yes it’s a decent phone but it’s really only the best bang for the buck for the 2018 models.

The problem is that Apple’s flagship 2018 phones are horrendously priced. The XR is priced like how the flagship iPhones used to be priced.
Score: 13 Votes (Like | Disagree)
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12 months ago
One (if not, THE best) of Apple's best bang for buck iPhone ever, with the best battery life ever (imho)
Score: 12 Votes (Like | Disagree)
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12 months ago
It’s best phone for most people.
Score: 9 Votes (Like | Disagree)
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12 months ago
Reading on my iPhone XR.
Score: 7 Votes (Like | Disagree)
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12 months ago
It’s interesting to me that the the SE had a larger percentage of sales last spring than the XS does this spring. That’s........ interesting.
Score: 6 Votes (Like | Disagree)

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