Apple's iPhone XR was the best selling iPhone in the U.S. during the holiday quarter despite the fact that it was not released until the end of October, according to data shared today by Consumer Intelligence Research Partners.

The ‌iPhone XR‌ accounted for 39 percent of sales during Apple's first fiscal quarter 2019, which equates to the fourth calendar quarter of 2018. The ‌iPhone‌ XS and XS Max, meanwhile, accounted for 26 percent of ‌iPhone‌ sales.

cirpiphonesalesqq119
Combined, the ‌iPhone XR‌, XS, and XS Max accounted for 65 percent of all holiday quarter ‌iPhone‌ sales, compared to 61 percent for the ‌iPhone‌ 8, 8 Plus, and X in the year-ago quarter.

The ‌iPhone XR‌ almost matched combined sales of the ‌iPhone‌ 8 and 8 Plus at the same time least year, and it represented the largest quarterly share for a single model since the ‌iPhone‌ 7 in CIRP's historical data.

More ‌iPhone‌ buyers in holiday quarter of 2018 also chose iPhones with upgraded storage than in the year-ago quarter.

cirpupgradesq119

"For many years each additional storage level carried a $100 premium. Now ‌iPhone‌ prices increase from $50 to $200 for incremental storage, depending on the phone model and the size of the boost in storage. The percentage of ‌iPhone‌ buyers who paid up for increased storage grew to 38% this quarter from 33% in the year ago quarter. Based on the elevated pricing associated with larger storage, as well as the model mix sold in the quarter, we estimate Apple increased its ASP to well over $800."

While multiple reports have suggested the ‌iPhone XR‌ sold well, it did not sell as well as Apple had expected, at least in some areas around the world. Apple recently lowered its earnings guidance for the first fiscal quarter of 2019 due to weak ‌iPhone‌ sales and has reportedly cut ‌iPhone XR‌, XS, and XS Max production for the January to March quarter.

CIRP gathered its data from a survey of 500 U.S. Apple customers that purchased an ‌iPhone‌, iPad, Mac, or Apple Watch during the October to December 2018 period.

Related Roundup: iPhone XR
Related Forum: iPhone

Top Rated Comments

Wiesenlooser Avatar
30 months ago
What’s really weird: I haven’t seen a single XR in the wild. I’ve seen loads of X/XS
Score: 11 Votes (Like | Disagree)
Relentless Power Avatar
30 months ago
Don’t believe all the lies from Tim Cook.
Could you in detail, explain specifically what Tim Cook lied about?
Score: 9 Votes (Like | Disagree)
thebro20 Avatar
30 months ago
sounds like some people are eating their words....
Score: 7 Votes (Like | Disagree)
Icaras Avatar
30 months ago
That is genuinely surprising
Not surprised at all. The XR is a winner.
Score: 7 Votes (Like | Disagree)
ececlv Avatar
30 months ago
Not really buying the survey methodology. Verizon is selling 6s for $120 and yet there is 0% 6S sales in 2018? Or am i just having trouble following the crazy chart?
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
30 months ago
Considering the XR offers a lot of the same features as the XS, I think it’s one of the smartest buys in the iPhone lineup right now. It’s still includes Face ID, the same A12 processor, wireless charging, etc. Not to mention, the battery life is substantially highly rated. If the XR is refreshed in 2019, then I expect it to at least adopt the dual camera.
Score: 4 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
airtags

AirTag Owners Bemoan Inability to Let Others Track Their Items Via Family Sharing

Tuesday May 4, 2021 5:12 am PDT by
Apple's new AirTag item trackers have been making their way into the hands of customers since Friday, and while the company has tried to describe the ways that they can be used to find lost items, many users are still surprised and disappointed to learn that the location of an AirTag can't be shared with other family members. On the face of it, sharing the location of an AirTag via Apple's...