Apple's iPhone XR Was the Best Selling iPhone in U.S. During Holiday Quarter

Thursday January 24, 2019 11:47 AM PST by Juli Clover

Apple's iPhone XR was the best selling iPhone in the U.S. during the holiday quarter despite the fact that it was not released until the end of October, according to data shared today by Consumer Intelligence Research Partners.

The ‌iPhone XR‌ accounted for 39 percent of sales during Apple's first fiscal quarter 2019, which equates to the fourth calendar quarter of 2018. The iPhone XS and XS Max, meanwhile, accounted for 26 percent of ‌iPhone‌ sales.


Combined, the ‌iPhone XR‌, XS, and XS Max accounted for 65 percent of all holiday quarter ‌iPhone‌ sales, compared to 61 percent for the iPhone 8, 8 Plus, and X in the year-ago quarter.

The ‌iPhone XR‌ almost matched combined sales of the ‌iPhone 8‌ and 8 Plus at the same time least year, and it represented the largest quarterly share for a single model since the ‌iPhone‌ 7 in CIRP's historical data.

More ‌iPhone‌ buyers in holiday quarter of 2018 also chose iPhones with upgraded storage than in the year-ago quarter.

"For many years each additional storage level carried a $100 premium. Now ‌iPhone‌ prices increase from $50 to $200 for incremental storage, depending on the phone model and the size of the boost in storage. The percentage of ‌iPhone‌ buyers who paid up for increased storage grew to 38% this quarter from 33% in the year ago quarter. Based on the elevated pricing associated with larger storage, as well as the model mix sold in the quarter, we estimate Apple increased its ASP to well over $800."

While multiple reports have suggested the ‌iPhone XR‌ sold well, it did not sell as well as Apple had expected, at least in some areas around the world. Apple recently lowered its earnings guidance for the first fiscal quarter of 2019 due to weak ‌iPhone‌ sales and has reportedly cut ‌iPhone XR‌, XS, and XS Max production for the January to March quarter.

CIRP gathered its data from a survey of 500 U.S. Apple customers that purchased an ‌iPhone‌, iPad, Mac, or Apple Watch during the October to December 2018 period.

Related Roundup: iPhone XR

Top Rated Comments

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16 months ago
What’s really weird: I haven’t seen a single XR in the wild. I’ve seen loads of X/XS
Score: 11 Votes (Like | Disagree)
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16 months ago

Don’t believe all the lies from Tim Cook.


Could you in detail, explain specifically what Tim Cook lied about?
Score: 9 Votes (Like | Disagree)
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16 months ago
sounds like some people are eating their words....
Score: 7 Votes (Like | Disagree)
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16 months ago

That is genuinely surprising


Not surprised at all. The XR is a winner.
Score: 7 Votes (Like | Disagree)
Avatar
16 months ago
Not really buying the survey methodology. Verizon is selling 6s for $120 and yet there is 0% 6S sales in 2018? Or am i just having trouble following the crazy chart?
Score: 6 Votes (Like | Disagree)
Avatar
16 months ago
Considering the XR offers a lot of the same features as the XS, I think it’s one of the smartest buys in the iPhone lineup right now. It’s still includes Face ID, the same A12 processor, wireless charging, etc. Not to mention, the battery life is substantially highly rated. If the XR is refreshed in 2019, then I expect it to at least adopt the dual camera.
Score: 4 Votes (Like | Disagree)

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