Instagram has considered hiding the like count on images uploaded to the social network, which would prevent people from seeing how many people have tapped the "heart" icon on each photo.

The feature was found by Jane Manchun Wong, who often hunts down features in testing in Instagram and Twitter. As depicted in an image shown by Wong, the like count on a photo is hidden by default and visible only by the person who posted the photo.

instagramhiddenlikes
"We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets," reads the description of the feature.

In a statement to The Verge, however, Instagram says that the feature is not being tested at the current time: "We're not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we're always thinking about.

Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.

Top Rated Comments

Saipher Avatar
88 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
Score: 24 Votes (Like | Disagree)
Intellectua1 Avatar
88 months ago
There goes a lot of Instagram models careers, they should hide the followers count too, that'd be hilarious!
Score: 19 Votes (Like | Disagree)
JoEw Avatar
88 months ago
Strangely I think this would be good for the platform long term, the like thing is quickly becoming a poison on people’s minds. Instagram doesn’t want to be the next Facebook. They should double down on photos.
Score: 11 Votes (Like | Disagree)
DBZmusicboy01 Avatar
88 months ago
Facebook is killing Instagram more and more everyday :( this is ridiculous
Instagram used to be amazing back in 2012-2016 but ever since 2017 it has gone to crap.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
88 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
I think that’s one of the main reasons they would consider doing this. It would also be a good step in the right direction to deal effectively with the glut of influencers and wannabe influencers who have made the service a bloated, meaningless shell of what it once was. They could create a separate app for influencers called Instafluencers (which they would charge a fee for) and keep the commercialization/influencer bloat out of Instagram. When you have too many influencers peeing in the same pool, people will begin to reconsider their decision to get into the pool.
Score: 6 Votes (Like | Disagree)
iBreatheApple Avatar
88 months ago
I’m for it but people who use this as a monetary/business platform are gonna be piiiised. Likes and metrics are what get people (models, DJs, whoever) bookings.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Thursday January 15, 2026 11:19 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States, according to the company's website. Most of the values declined slightly, but some of the Mac values increased. iPhone ...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Friday January 16, 2026 12:12 pm PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...