Instagram has considered hiding the like count on images uploaded to the social network, which would prevent people from seeing how many people have tapped the "heart" icon on each photo.

The feature was found by Jane Manchun Wong, who often hunts down features in testing in Instagram and Twitter. As depicted in an image shown by Wong, the like count on a photo is hidden by default and visible only by the person who posted the photo.

instagramhiddenlikes
"We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets," reads the description of the feature.

In a statement to The Verge, however, Instagram says that the feature is not being tested at the current time: "We're not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we're always thinking about.

Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.

Top Rated Comments

Saipher Avatar
82 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
Score: 24 Votes (Like | Disagree)
Intellectua1 Avatar
82 months ago
There goes a lot of Instagram models careers, they should hide the followers count too, that'd be hilarious!
Score: 19 Votes (Like | Disagree)
JoEw Avatar
82 months ago
Strangely I think this would be good for the platform long term, the like thing is quickly becoming a poison on people’s minds. Instagram doesn’t want to be the next Facebook. They should double down on photos.
Score: 11 Votes (Like | Disagree)
DBZmusicboy01 Avatar
82 months ago
Facebook is killing Instagram more and more everyday :( this is ridiculous
Instagram used to be amazing back in 2012-2016 but ever since 2017 it has gone to crap.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
82 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
I think that’s one of the main reasons they would consider doing this. It would also be a good step in the right direction to deal effectively with the glut of influencers and wannabe influencers who have made the service a bloated, meaningless shell of what it once was. They could create a separate app for influencers called Instafluencers (which they would charge a fee for) and keep the commercialization/influencer bloat out of Instagram. When you have too many influencers peeing in the same pool, people will begin to reconsider their decision to get into the pool.
Score: 6 Votes (Like | Disagree)
iBreatheApple Avatar
82 months ago
I’m for it but people who use this as a monetary/business platform are gonna be piiiised. Likes and metrics are what get people (models, DJs, whoever) bookings.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Dark Blue and Orange

When Is iPhone 17 Coming Out?

Thursday July 24, 2025 9:11 am PDT by
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Saturday July 26, 2025 5:50 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.6

Tuesday July 29, 2025 10:13 am PDT by
Apple today released watchOS 11.6, the sixth update to the operating system that runs on the Apple Watch. watchOS 11.6 comes more than two months after Apple released watchOS 11.5. The update is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.6 can be downloaded on a connected iPhone by opening up the Apple Watch app and...
iPhone 17 Pro on Desk Centered 1

Tipster: iPhone 17 Pro to Feature 8x Zoom, Pro Camera App, and More

Sunday July 27, 2025 7:35 am PDT by
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today. The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
iphone 16 pro models 1

iPhone 17 Pro Max Rumored to Have 3 Advantages Over iPhone 17 Pro

Thursday July 31, 2025 3:00 am PDT by
Apple's highest-end iPhone 17 Pro Max model may have three key advantages over the smaller iPhone 17 Pro model, according to rumors. Specifically, the iPhone 17 Pro Max is expected to have…A larger 6.9-inch display (vs. 6.3-inch display on the iPhone 17 Pro) Even longer battery life (an approximately 5% thicker design may allow for a 5,000 mAh or higher battery capacity) A smaller Dynamic...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.6

Tuesday July 29, 2025 10:22 am PDT by
Apple today released macOS Sequoia 15.6, the sixth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.6 comes a over two months after the launch of macOS Sequoia 15.5. Mac users can download the ‌‌‌macOS Sequoia 15.6 update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. ...
iOS 18

Apple Releases iOS 18.6 With Photos Bug Fix

Tuesday July 29, 2025 10:17 am PDT by
Apple today released iOS 18.6 and iPadOS 18.6, the sixth updates to the iOS 18 and iPadOS 18 operating systems. iOS 18.6 and iPadOS 18.6 come more than two months after the release of iOS 18.5 and iPadOS 18.5. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. iOS 18.6 addresses a Photos-related bug that could...
apple billboard

Oops: Apple's Latest Billboard Features Phallic Design

Wednesday July 30, 2025 1:45 pm PDT by
Apple has a new 'Shot on iPhone' billboard design that combines iPhone photography with iPad sketches, but as one Reddit user noticed, the result is decidedly phallic. The billboard was shared on the Miami subreddit earlier this month, and highlighted by the Miami New Times earlier today. The design features a photo of a shark along with a cartoon scuba diver that has an oversized finger...