Eight months after DirecTV Now raised the prices of all streaming plans by $5/month to stay in line with the market, the company is this week warning customers that it's increasing the prices again, this time by $10/month across the board. The company will reportedly begin implementing this price hike in the next billing cycle for customers, starting in April (via Cord Cutters News).

directv now apple tv 4k offer
This means that DirecTV Now's basic "Live a Little" tier will rise from $40/month to $50, "Just Right" will increase from $55/month to $65, "Go Big" will increase from $65/month to $75, and "Gotta Have It" will increase from $75/month to $85. The Spanish language Todo y Más package will also increase from $45/month to $55. There will be no changes to channel availability in these plans.

In addition to all of this, DirecTV Now is introducing two new plans that will be available to new customers signing up for the service, instead of the five previously mentioned plans. These new plans are "DirecTV Now Plus" ($50/month for 40+ channels) and "DirecTV Now Max" ($70/month for 50+ channels). While the new plans include HBO at no additional charge, they are missing a number of channels from the previous plans including ones from Viacom, Discovery, A&E, and AMC.

New customers will only see these two new plans, but it appears that anyone signed up for DirecTV Now on one of the five original plans will be able to keep their subscriptions intact, albeit at a $10 higher monthly price tag.

directv now price hike march


As a point of comparison, the new DirecTV Now Plus plan priced at $50/month compares directly to the Live a Little plan at its new $50/month cost, but the number of channels available is different. New customers signing up for DirecTV Now Plus will get 40+ channels, while existing customers get 65+ channels for the same $50/month price. This information can be seen on a screenshot of DirecTV Now's price comparison charts (via Reddit).

It was reported in January that DirecTV Now lost as many as 267,000 subscribers in the fourth quarter of 2018, attributed to the closure of several discount bundles that were heavily featured on the service's website, including the popular Apple TV bundle. This month, DirecTV Now gained support for Apple's TV app, allowing users to sync their TV shows watched in DirecTV Now with the Up Next list in the TV app.

Top Rated Comments

Optheduim Avatar
81 months ago
Boooooo. Nothing like cutting the cord only to pay the same prices...
Score: 17 Votes (Like | Disagree)
turbineseaplane Avatar
81 months ago
And the customers began to sing...

Score: 17 Votes (Like | Disagree)
jeff275 Avatar
81 months ago
It's not really cutting the cord when you drop cable TV and subscribe to all sorts of other services. Heck, it's still coming in on the same cable in most households, it's just modulated differently.
Score: 14 Votes (Like | Disagree)
j569mxr Avatar
81 months ago
Just the push I needed to drop their mediocre service and commit to youtube tv.
Score: 13 Votes (Like | Disagree)
redneckitengineer Avatar
81 months ago
Here's an idea...... #OptOutside. I'm so fed up with TV in general that when this raise hits my account next month, I'l drop DirectTVNow and spend more time outside cycling, kayaking, hiking, heck we all know this country could use more exercise anyways.
Score: 9 Votes (Like | Disagree)
az431 Avatar
81 months ago
Barely worth it at the old price.
Score: 9 Votes (Like | Disagree)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...