Apple reported sales of 13.2 million iPads in the fourth quarter of 2017, when it was still disclosing unit sales, so the Strategy Analytics data suggests that iPad unit sales have grown nearly 10 percent on a year-over-year basis.
Strategy Analytics estimates that the iPad's average selling price was $463, an increase of just over four percent from $445 in the year-ago quarter. This sounds unsurprising, as Apple raised prices with its new iPad Pro lineup in 2018, with the cheapest model starting at $799 compared to $649 in 2017.
Apple remained the world's most popular tablet vendor, easily topping Samsung's estimated 7.5 million tablet shipments in the quarter, according to Strategy Analytics. Amazon, Huawei, and Lenovo round off the top five with an estimated 5.5 million, 4.6 million, and 2.3 million shipments respectively.
On an operating system basis, however, Android tablets from multiple brands still commanded an estimated 60 percent of the market.
Apple reported iPad revenue of $6.7 billion in the quarter, a 17 percent increase over the year-ago quarter.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Wednesday November 12, 2025 11:42 am PST by Joe Rossignol
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
Wednesday November 12, 2025 9:15 am PST by Joe Rossignol
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport.
To create and present a Digital ID based on a U.S. passport, you need:
An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later
Face ID or Touch ID and Bluetooth turned on
An Apple Account ...
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports.
Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Wednesday November 12, 2025 3:29 pm PST by Juli Clover
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about.
Measure App
Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles.
Games App
There's now an option to sort games in the Games app Library by size, in addition to Name and Recent.
CarPlay
The...
Wednesday November 12, 2025 2:49 am PST by Tim Hardwick
Update: It took a day, but Apple has now corrected its Apple Intelligence device compatibility list to show support for the earliest Apple silicon Macs. The original article follows.
Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs.
The U.S. version...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Your hypothetical scenario is backed by nothing other than the speculation that they'll "sell more if they lower the price." That doesn't always make the most revenue.
Based on the numbers, iPad did phenomenally well, growing at 17% y/y. Absolutely phenomenal and you call it moronic. Thank god you don't own any shares, so you have no say.
Apple shareholders love Tim Cook. That's why they voted to keep the board.
Get outta here with your facts and your insight!
I'm always amazed by the lack of balance on this forum—from Apple fans and critics alike. Personally, I want Apple to lower its prices, but that's because I'm incredibly cheap. From the perspective of the CEO, there might be no incentive to do so. What I want and what's best for Apple's bottom line are two different things.
Apple's products aren't bestbecause of the revenue they bring in, and Tim Cook isn't the worst because he maintains high prices. These are two non-conflicting notions that people seem to treat as being mutually exclusive.
They could double the sales if they could make it a bit cheaper and significantly increase their revenue on both device sales and service sales. Moronic strategy. Tim Crook should step down.
A new iPad is $329. There's likely a new one coming very soon, for probably that price. They're cheaper than ever now.
What else do you want? To get an iPad for free? Do you want Tim Cook to give you $100, instead of you paying him?
They could double the sales if they could make it a bit cheaper and significantly increase their revenue on both device sales and service sales. Moronic strategy. Tim Crook should step down.
Update:
I can’t believe some of you think iPad mentioned in the article is the entry level iPad. It’s all their iPads including iPad Pro! How can the entry level iPad sales price averaged at $460!?
