instagramlogoInstagram has moved to address rumors that it actively suppresses the reach of user posts on the social network.

In a statement posted on its official Twitter account, Instagram said that it has not made any recent changes to the way its feed algorithms work and that "we never hide posts from people you're following - if you keep scrolling, you will see them all."

Instagram explained that the order of posts in a feed is determined by the level of user interaction – in other words, like its parent network Facebook, posts on Instagram are organized by potential level of engagement rather than in chronological order.


Instagram adopted Facebook's algorithmic feed way back in June 2016. A study by Instagram itself found that before the algorithm was introduced, on average, users missed 70 percent of the posts on their feeds and 50 percent of the posts from their friends.

After the algorithm though, Instagram's users see 90 percent of their friends' posts. Given those figures, recent rumors that the platform have been limiting the reach of posts could just well be the result of some users not scrolling down far enough.

Top Rated Comments

martyjmclean Avatar
87 months ago
Surely a non chronological feed to drive ad revenue is limiting post's reach.
Score: 11 Votes (Like | Disagree)
HacKage Avatar
87 months ago
"we never hide posts from people you're following - if you keep scrolling, you will see them all."
This is the problem though. In order to see my friend's posts, I had to scroll for roughly a minute or 2 non stop to get past the posts from companies and professional pages' posts, some of which were 4-5 days old. Posts from actual people that were 1 hour old were not even in the top 50 posts showing on my feed. There is an unrelated advert every fifth post as well on the feed, as well as every fifth story.

That along with the fact that they actively listen to you even when the screen is off and then feed you ads related to what you are talking about (I have experienced it twice, and many others send me proof of it the more I talk about it) means I deleted my Facebook and IG accounts, and the apps from all devices. Everything Facebook touches ends up poisoned.
Score: 8 Votes (Like | Disagree)
5105973 Avatar
87 months ago
I was in line at a clothing store paying for my daughter’s school clothes and there was a young lady, approximately in her mid 20’s, next to me at the other cashier. She was asked for her ID for some form of payment she was making. The very pretty but clearly depth-of-personality challenged young lady put her nose up in the air and said in a very condescending tone “I’m on Instagram as...Whatever...you can look me up”. And she honestly thought that was an acceptable form of ID and proceeded to argue the point and treated the cashier as if she were from the Stone Age for not knowing that.

My 14 year old looked at her, shook her head and shot her a :confused: look and said in a mumble that was still clear enough to be overheard “Old people! They think Instagram is everything.”

Yes she knew she was being a snarky little thing but she thought that person was being incredibly rude to the patient cashier and all the people in line waiting to be rung up. And not many teenagers can pass up an opportunity to burn a twenty-something.

I do think eventually Instagram will be the next old fart’s graveyard. Younger more savvy people will find it too cumbersome and find something more nimble and cool until the old marketing farts find a way to ruin the new thing, too.
Score: 5 Votes (Like | Disagree)
HacKage Avatar
87 months ago
I was in line at a clothing store paying for my daughter’s school clothes and there was a young lady, approximately in her mid 20’s, next to me at the other cashier. She was asked for her ID for some form of payment she was making. The very pretty but clearly depth-of-personality challenged young lady put her nose up in the air and said in a very condescending tone “I’m on Instagram as...Whatever...you can look me up”. And she honestly thought that was an acceptable form of ID and proceeded to argue the point and treated the cashier as if she were from the Stone Age for not knowing that.

My 14 year old looked at her, shook her head and shot her a :confused: look and said in a mumble that was still clear enough to be overheard “Old people! They think Instagram is everything.”

Yes she knew she was being a snarky little thing but she thought that person was being incredibly rude to the patient cashier and all the people in line waiting to be rung up. And not many teenagers can pass up an opportunity to burn a twenty-something.

I do think eventually Instagram will be the next old fart’s graveyard. Younger more savvy people will find it too cumbersome and find something more nimble and cool until the old marketing farts find a way to ruin the new thing, too.
Unlike Facebook that is still useful for some to arrange events or for news, Instagram is entirely about advertising and vanity. It has nothing of any substance. Quick, visual input that does nothing to enrich your life in any way. It's for "influencers" who do nothing but ruin the lives of people who become obsessed with having the next big thing. For people to fake their lives online to show how they've "made it", making others feel jealous etc. Instagram is not too big to fail, and as soon as something more streamlined or better comes along, everyone will jump ship.
Score: 3 Votes (Like | Disagree)
Jimmy James Avatar
87 months ago
Isn’t Instagram owned by Facebook?

I may be a minority but non-chronological feeds have had an impact on reducing my usage to almost nil.
Score: 3 Votes (Like | Disagree)
thisisnotmyname Avatar
87 months ago
The real news here should be that Insta has a Twitter account and uses it for announcements about its own service.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iphone 17 pro inside

iPhone 17 Teardowns Confirm SIM and eSIM-Only Battery Capacities

Friday September 19, 2025 8:39 am PDT by
YouTube channel REWA Technology today shared an iPhone 17 Pro teardown video, offering a closer look inside the model with a SIM card tray. We are still waiting for repair website iFixit to share a more comprehensive teardown of the latest iPhone models, but this video provides a good look in the meantime. The device features various internal design changes, including larger rear camera...