Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.
An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.
Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.
Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.
Sorry Apple that's NOT going to happen. I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go. I can't be the only one who does not want Phablets?
Sunday January 23, 2022 10:32 am PST by Juli Clover
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history.
In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Sunday January 23, 2022 2:59 am PST by Tim Hardwick
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative."
But every once in a while even Apple...
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets.
In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
Monday January 24, 2022 9:20 am PST by Juli Clover
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers.
According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports.
When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
Apple's second-generation AirPods Pro could deliver higher fidelity audio than the AirPods Max over-ear headphones, despite being comparatively small in-ear buds, recent reports have suggested.
In a recent note to investors, seen by MacRumors, TF International Securities analyst Ming-Chi Kuo claimed that the second-generation AirPods Pro will offer improved audio quality thanks to support...
Monday January 24, 2022 10:15 am PST by Juli Clover
A number of developers are upset with an increasingly problematic iCloud server issue that is causing some apps that have implemented iCloud support to fail to sync properly.
As outlined on the Developer Forums and on Twitter, there are CloudKit connectivity issues that have been occurring since November. Some users of apps that have iCloud support built in are seeing the following message:...
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there.
We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...
Top Rated Comments
Now its more 'buy the latest iToy so you can stay fashionable'. I'll pass on that noise.
I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go.
I can't be the only one who does not want Phablets?