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Apple Targeting Users of Older iPhones With iPhone XR Email Campaign

Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.


An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.

Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.


Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.

Related Roundup: iPhone XR
Buyer's Guide: iPhone XR (Buy Now)


Top Rated Comments

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1 week ago
Remember when apple was able to sell a device based on its own merits?
Rating: 98 Votes
1 week ago
If you own an iPhone 6 or older expect a personal FaceTime from Phil Schiller. :eek:
Rating: 69 Votes
1 week ago

Remember when apple was able to sell a device based on its own merits?

Long since past are those days I'm afraid.
Now its more 'buy the latest iToy so you can stay fashionable'. I'll pass on that noise.
Rating: 35 Votes
1 week ago
Sorry Apple that's NOT going to happen.
I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go.
I can't be the only one who does not want Phablets?
Rating: 32 Votes
1 week ago
Drop the price $100-150 and I might jump.......
Rating: 25 Votes
1 week ago
Desperate times call for desperate measures.
Rating: 24 Votes
1 week ago
And for all you people that are just being snarky, welcome to business.

When Wallstreet demands $90B+ in sales in 90 days, you have to start pushing harder. This doesn't mean Apple is failing, the XR is a flop, or any other doom and gloom story.

This means Apple is trying to cram MORE sales into the same amount of time and that requires new tactics.
Rating: 21 Votes
1 week ago

Remember when apple was able to sell a device based on its own merits?

You mean when Jobs was alive and they sold 1/3 as many iPhones annually as they do today?
Rating: 21 Votes
1 week ago
But it is also bigger, heavier and notchier than my 7, which works just fine.
Rating: 17 Votes
1 week ago

And for all you people that are just being snarky, welcome to business.

When Wallstreet demands $90B+ in sales in 90 days, you have to start pushing harder. This doesn't mean Apple is failing, the XR is a flop, or any other doom and gloom story.

This means Apple is trying to cram MORE sales into the same amount of time and that requires new tactics.


I am beginning to wonder how much Apple pays you? I don’t disagree with you on a lot of things but you seem way too emotionally invested.

Anyway as far as Apple emailing people and begging I don’t like it. It lacks class and in my opinion tarnishes their image.

On the other hand if they are willing to stop pretending to be a luxury company I could live with it.

Seems they are trying to find their identity.
Rating: 16 Votes

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