Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.
An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.
Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.
Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.
During WWDC 2025, Apple revealed that macOS 26 Tahoe would be the final major macOS version for Intel-based Macs.
macOS 27 will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. Apple will unveil macOS 27 during its WWDC 2026 keynote this Monday, June 8, and the...
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.
Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10...
Update: Since publication, new information has come to light suggesting the images have been AI-manipulated and are not in fact iPhone 18 Pro chassis parts. The original article follows.
The color options Apple is reportedly planning for the upcoming iPhone 18 Pro and iPhone 18 Pro Max have appeared online today in the form of images of chassis parts of unknown authenticity....
Sorry Apple that's NOT going to happen. I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go. I can't be the only one who does not want Phablets?
