Apple Targeting Users of Older iPhones With iPhone XR Email Campaign

Apple continues to aggressively market the iPhone XR, with one of its latest tactics being customized emails to owners of older iPhone models with a trade-in value of the older device and a tech specs comparison with the iPhone XR.

iphone xr email
An email sent to an iPhone 6 Plus user, for example, advertises Apple's limited-time $200 trade-in offer for that device towards the purchase of an iPhone XR in the United States. The email also states that the iPhone XR is up to three times faster than the iPhone 6 Plus and compares other features.

Apple appears to have started sending out these emails late last year, but we saw several mentions of the campaign on Reddit and Twitter today, suggesting that Apple may have sent out a second wave of emails to additional customers.

iphone trade in
Apple issued a rare revenue downgrade of up to $9 billion for the first quarter of its 2019 fiscal year, a move that it attributed entirely to fewer iPhone upgrades than it anticipated, primarily in the Greater China region. Apple believes simplifying its process of trading in a phone is one way it can improve its results.

Related Roundup: iPhone XR
Related Forum: iPhone

Top Rated Comments

Aluminum213 Avatar
31 months ago
Remember when apple was able to sell a device based on its own merits?
Score: 99 Votes (Like | Disagree)
Rob_2811 Avatar
31 months ago
If you own an iPhone 6 or older expect a personal FaceTime from Phil Schiller. :eek:
Score: 69 Votes (Like | Disagree)
Greymacuser Avatar
31 months ago
Remember when apple was able to sell a device based on its own merits?
Long since past are those days I'm afraid.
Now its more 'buy the latest iToy so you can stay fashionable'. I'll pass on that noise.
Score: 35 Votes (Like | Disagree)
StevieD100 Avatar
31 months ago
Sorry Apple that's NOT going to happen.
I don't want a bigger phone. I may upgrade from a '7' to an '8' in a few months but that's it. I won't go larger. I simply don't need a Phablet sized device. The 7 and 8 fit nicely in the phone pocket of my Motorcycle Jacket. Anything larger and it won't go.
I can't be the only one who does not want Phablets?
Score: 32 Votes (Like | Disagree)
fandsw Avatar
31 months ago
Drop the price $100-150 and I might jump.......
Score: 25 Votes (Like | Disagree)
1050792 Avatar
31 months ago
Desperate times call for desperate measures.
Score: 24 Votes (Like | Disagree)

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