In honor of World AIDS Day, which takes place on December 1, Apple has started turning the Apple Store logos at many of its retail locations around the world red.
Apple CEO Tim Cook shared some photos of the red logos on Twitter this afternoon.
Apple marketing chief Greg Joswiak earlier this week said that Apple plans to turn the logos at 125 stores red, with another 400 stores set to feature red decals over their Apple logos. The red coloring is meant to raise awareness for the global fight against AIDS.
Apple plans to promote World AIDS Day in its retail locations over the course of the next week. From Saturday, December 1 to Friday, December 7, $1 of every Apple Pay purchase made at an Apple Store, through the Apple Store app, or on the Apple website will be donated to (RED), the charity Apple has worked with for years.
(RED) focuses on putting an end to AIDS in Africa through money given to The Global Fund. Yesterday, Apple said it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.
When Apple customers purchase a (PRODUCT)RED device or accessory, a portion of the proceeds is donated to (RED).
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On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
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The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
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Below, we've collated an updated set of key details that ...
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2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop.
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Couldn’t they just donate a hundred million? That would be nothing for them
Yesterday, Apple said ('https://www.macrumors.com/2018/11/29/apple-raised-200-million-for-product-red/') it has raised $200 million for (RED) through the exclusive (PRODUCT)RED merchandise that it sells.
