Tim Cook: If Data Privacy Isn't Addressed, the Problem 'Gets So Large It May Be Impossible to Fix'

Apple CEO Tim Cook recently sat down for an interview with CNN, where he discussed privacy, the controversial Bloomberg story claiming Apple was hacked via tiny chips embedded in server motherboards, and why he opted to come out as gay.

On privacy law, Cook said that while he's "not a pro regulation kind of person," there are instances when the free market doesn't work and it's necessary to "take an action." Privacy, says Cook, is one of the top issues of this century, and if we don't address it now, "the problem gets so large it may be impossible to fix.

timcookcnn

In this case, it's clear that the amount of things that can be collected about you, without your knowledge, maybe with your consent -- although it's a 70 page legal piece of paper -- isn't reasonable. And these things can be used for such nefarious things. We've seen examples of this over the last several years. We think it's time now to take this thing and put it under control.

Cook went on to say that this is an issue that's much broader than the tech industry because there are many firms out there collecting data. Privacy law is "critical to every country in the world."

According to Cook, his position is that the user should be completely in control of their data in a very transparent manner. "Your data is yours," said Cook.

On the topic of Bloomberg, Cook once again called on the news site to retract its story suggesting the Chinese government planted microchips in the Supermicro servers that it used in its data centers.

I want to be unequivocal on this. That article, the part about Apple, is 100 percent a lie. It is completely inaccurate, there is no truth behind it. We never found a malicious chip in any servers, we never reported something like that to the FBI, the FBI never contacted us about anything like that.

Cook said that the fact that the Apple portion of the article is untrue "casts doubt on the broader story," and he pointed out that Amazon has also made comments denying the truth of what Bloomberg reported.

My view is they need to retract that article because this is not doing anybody any good to have fake information out there. It doesn't do them any good, it doesn't do the cause any good. Cybersecurity is an important topic. A really important topic. We should put all of our energies into protecting the companies, the country, but not chasing a ghost.

On the topic of being gay and the Trump Administration's plan to introduce narrow definitions for gender at birth that would impact transgender rights, Cook said that he strongly believes everyone should be treated with dignity and respect, a statement he's repeated time and time again.

Cook said that he himself came out as being gay several years ago to inspire young people who were bullied and mistreated for their sexual orientation.

I was public because I began to receive stories from kids who read something online that I was gay and they were going through being bullied, feeling like their family didn't love them, being pushed out of their home, very close to suicide, things that really pulled my heart.

And started saying you know, I am a private person and so I've kept me to my small circle. And I started thinking that is a selfish thing to do at this point. I need to be bigger than that. I need to do something for them and show them that you can be gay and still go on to do some big jobs in life. That there's a path there. And that is the reason I did it.

Cook's interview with CNN followed his appearance at the 40th International Conference of Data Protection and Privacy Commissioners, where he spoke passionately on the need for strong data protection laws in the United States.

Cook's full comments to CNN can be watched across several videos published by the site: on privacy, on Bloomberg, and on being gay.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...

Top Rated Comments

Tapiture Avatar
94 months ago
Of the “big four” tech companies (Apple, Amazon, Google, Facebook), Apple is probably the one with the most respect for customer’s data, and I think that integrity is part of the reason they’ll continue to be so successful.
Score: 34 Votes (Like | Disagree)
Porco Avatar
94 months ago
I may not be super-happy with everything Apple do with their products (because I care), but I am really pleased Apple, and Cook, takes many of the political and ethical positions they do on the stuff mentioned here. I don't take it for granted, and I don't think Apple are perfect, but I don't see the same commitment to privacy or human rights from any of their competitors, across all the products categories in which they compete.

It's a precious thing that we have such a dominant company with these views, I just hope it's enough, and that Apple keep fighting the good fight.
Score: 30 Votes (Like | Disagree)
bbeagle Avatar
94 months ago
How disingenuous.
Please define "Your Data".

....

It is by far not as simplistic nor as clear cut as TC would make it sound. :cool:
Yes, it is.

Anything you do on your phone is YOURS - until you let someone else access it.

The WORK or SCHOOL WORK you do on your phone is YOURS until you intentionally send it to work or school. Any photos you take are YOURS until you intentionally send them out to facebook/twitter/etc.

The point is that you should be responsible by INTENTIONALLY transferring things like photos. Just by logging into facebook shouldn't give facebook the right to download all your photos to their servers. You should be in control.
Score: 15 Votes (Like | Disagree)
Saipher Avatar
94 months ago
How disingenuous.
Please define "Your Data". I just look at my 8+.
I have lots of personal data on it. I do a lot of personal communicating on it. I take personal photos and videos on it. I create, consume, research and play on it.
I have lots of school data on it. I do a lot of school communicating on it. I take school photos and videos on it. I create, consume, research and play on it.
I have lots of work data on it. I do a lot of work communicating on it. I take work photos and videos on it. I create, consume, research and play on it.

Now on this device, what is "My Data"? Who "owns" it? Who should have access to it?

Then I look at my Razer (personal phone). Same applies excluding work. Though I do get some there too. So in reality it does apply.

It is by far not as simplistic nor as clear cut as TC would make it sound. :cool:
What? :rolleyes:
Score: 11 Votes (Like | Disagree)
macduke Avatar
94 months ago
Every day we are seeing the horrific downsides to giving away our private data. Apple will be on the right side of history. I'm glad that Tim Cook is putting himself out there to lead the fight for privacy. Meanwhile the cowards at Google hid away in their playground campus not even bothering to show up when the Senate asked them to testify:



Attachment Image
Score: 10 Votes (Like | Disagree)
estabya Avatar
94 months ago
Then do it on your own dime Tim & quit using Apple as your personal soapbox
I disagree completely.

It’s important for individuals with power and influence to use it to speak out about things like homosexuality. It helps to culturally normalize LGBTQ folks, and it helps to empower those who may be in a position where they experience discrimination or judgment for just being themselves. The more people who are out and willing to talk about it the better.
Score: 9 Votes (Like | Disagree)