Apple Design Chief Jony Ive Talks Secrecy, His Future, and More at WIRED Anniversary Event

Apple design chief Jony Ive sat down with Vogue's Anna Wintour this morning for an interview at WIRED's 25th anniversary event, where he talked about secrecy at Apple, his future with the company, and more.

WIRED didn't stream the event, but CNET's Shara Tibken and Washington Post's Geoffrey Fowler were on hand and shared details on what Ive had to say on Twitter.

iveannawintourwiredinterview

Image via Shara Tibken

On the topic of iPhone addiction, Ive said that it's good to be connected, but the "real issue" is what's done with that connection. According to Ive, when it comes to innovating, it's impossible to predict all of the consequences. "In my experience, there have been surprising consequences," he said. "Some fabulous and some less so."

Apple introduces new features like Screen Time because the company doesn't believe that its responsibility for a product ends when the product is shipped. Apple, says Ive, wants to design its technology to be more human to "restore some humanity" in the way people connect with one another.

When questioned about why Apple is so secretive and keeps its projects under wraps as much as possible, Ive said that not being secretive would be "bizarre." Not many creators would want to talk about what they're doing "when they're halfway through it," he said.

I've been doing this for long enough where I actually feel a responsibility to not confuse or add more noise about what's being worked on because I know that it sometimes does not work out.

According to Ive, he's at Apple for the long haul. He continues to see a lot to do with Apple, and is happy with the team that he works with. The "energy and vitality" at Apple is "extraordinary" and "very exciting" Ive said.

Ive: "If you lose that childlike excitement, I think then it's probably time to do something else.

Wintour: "Are you at that point?"

Ive: "Oh goodness, no."

Ive is still learning at Apple with each new project, and when asked about the last thing he learned, he said that it was a detail on how you can connect glass to a structural frame. "We're still surprised and learning so much," he said.

It's not yet clear if WIRED plans to share the full interview Anna Wintour conducted with Jony Ive, but should a video or additional details be published, we'll update this post.

Update: WIRED has shared additional comments from Ive during the interview.

Top Rated Comments

meaning-matters Avatar
54 months ago
Love his hardware design.
Hate his software design.

Minimalistic works for hands, not for eyes.
Score: 23 Votes (Like | Disagree)
AngerDanger Avatar
54 months ago
Whew, glad to finally read more from Ive. I was about to file this…


Attachment Image
Score: 19 Votes (Like | Disagree)
plexdk Avatar
54 months ago
Love his hardware design.
Hate his UI design.

Minimalistic works for hands, not for eyes.
Yeah this looks alot better in 2018 /s

Attachment Image
Score: 15 Votes (Like | Disagree)
Baymowe335 Avatar
54 months ago
Why would he leave? Talk about a "dream job"
Ive probably works his butt off and he's earned it.
Score: 13 Votes (Like | Disagree)
Superhappytree Avatar
54 months ago
According to Ive, he's at Apple for the long haul. He continues to see a lot to do with Apple, and is happy with the team that he works with.”

Ugh.
Sorry, but Ive lost his mojo after Jobs died. I appreciate what he’s done for Apple but also detest what he’s done to Apple since then. I realise that he was only ever so great because he had Jobs as his filter, now we are starting to see all his design flaws now that Jobs is no longer there to say no.
Score: 8 Votes (Like | Disagree)
bigboyz12000 Avatar
54 months ago
Jesus, it sounds like this guy is going to be around for a long, long time.
Why would he leave? Talk about a "dream job"
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 5 Exclusive Features

Saturday December 3, 2022 10:55 am PST by
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year. There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
top stories 3dec2022

Top Stories: M2 Max Benchmark Leak, iPhone 15 Camera Rumor, and More

Saturday December 3, 2022 6:00 am PST by
With Black Friday and Cyber Week shopping events winding down and the calendar flipping over to December, our attention is starting to turn to 2023 and all of the Apple news we're expecting to see. This week saw an alleged benchmark leak for an "M2 Max" chip expected to make an appearance in upcoming Macs like the MacBook Pro early next year, as well as fresh rumors about the iPhone 15...
android apple fix rcs

Google Again Criticizes Apple for Not Adopting RCS for Messages App: 'Their Texting is Stuck in the 1990s'

Friday December 2, 2022 10:54 am PST by
Google is continuing on with its attempt to convince Apple to adopt the RCS messaging standard, publishing a new "it's time for RCS" blog post. Promoted heavily by Google, RCS or Rich Communication Services is a messaging standard that is designed to replace the current SMS messaging standard. It provides support for higher resolution photos and videos, audio messages, and bigger file sizes, ...
maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...