Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Design Chief Jony Ive Talks Secrecy, His Future, and More at WIRED Anniversary Event
Apple design chief Jony Ive sat down with Vogue's Anna Wintour this morning for an interview at WIRED's 25th anniversary event, where he talked about secrecy at Apple, his future with the company, and more.
WIRED didn't stream the event, but CNET's Shara Tibken and Washington Post's Geoffrey Fowler were on hand and shared details on what Ive had to say on Twitter.
Image via Shara Tibken
On the topic of iPhone addiction, Ive said that it's good to be connected, but the "real issue" is what's done with that connection. According to Ive, when it comes to innovating, it's impossible to predict all of the consequences. "In my experience, there have been surprising consequences," he said. "Some fabulous and some less so."
Apple introduces new features like Screen Time because the company doesn't believe that its responsibility for a product ends when the product is shipped. Apple, says Ive, wants to design its technology to be more human to "restore some humanity" in the way people connect with one another.
When questioned about why Apple is so secretive and keeps its projects under wraps as much as possible, Ive said that not being secretive would be "bizarre." Not many creators would want to talk about what they're doing "when they're halfway through it," he said.
It's not yet clear if WIRED plans to share the full interview Anna Wintour conducted with Jony Ive, but should a video or additional details be published, we'll update this post.
Update: WIRED has shared additional comments from Ive during the interview.
WIRED didn't stream the event, but CNET's Shara Tibken and Washington Post's Geoffrey Fowler were on hand and shared details on what Ive had to say on Twitter.
On the topic of iPhone addiction, Ive said that it's good to be connected, but the "real issue" is what's done with that connection. According to Ive, when it comes to innovating, it's impossible to predict all of the consequences. "In my experience, there have been surprising consequences," he said. "Some fabulous and some less so."
Apple introduces new features like Screen Time because the company doesn't believe that its responsibility for a product ends when the product is shipped. Apple, says Ive, wants to design its technology to be more human to "restore some humanity" in the way people connect with one another.
When questioned about why Apple is so secretive and keeps its projects under wraps as much as possible, Ive said that not being secretive would be "bizarre." Not many creators would want to talk about what they're doing "when they're halfway through it," he said.
I've been doing this for long enough where I actually feel a responsibility to not confuse or add more noise about what's being worked on because I know that it sometimes does not work out.According to Ive, he's at Apple for the long haul. He continues to see a lot to do with Apple, and is happy with the team that he works with. The "energy and vitality" at Apple is "extraordinary" and "very exciting" Ive said.
Ive: "If you lose that childlike excitement, I think then it's probably time to do something else.Ive is still learning at Apple with each new project, and when asked about the last thing he learned, he said that it was a detail on how you can connect glass to a structural frame. "We're still surprised and learning so much," he said.
Wintour: "Are you at that point?"
Ive: "Oh goodness, no."
It's not yet clear if WIRED plans to share the full interview Anna Wintour conducted with Jony Ive, but should a video or additional details be published, we'll update this post.
Update: WIRED has shared additional comments from Ive during the interview.
Tag: Jony Ive
[ 98 comments ]
Top Rated Comments
(View all)
11 months ago
Love his hardware design.
Hate his software design.
Minimalistic works for hands, not for eyes.
Hate his software design.
Minimalistic works for hands, not for eyes.
11 months ago
Love his hardware design.
Hate his UI design.
Minimalistic works for hands, not for eyes.
Yeah this looks alot better in 2018 /s
11 months ago
Why would he leave? Talk about a "dream job"
Ive probably works his butt off and he's earned it.
11 months ago
“According to Ive, he's at Apple for the long haul. He continues to see a lot to do with Apple, and is happy with the team that he works with.”
Ugh. Sorry, but Ive lost his mojo after Jobs died. I appreciate what he’s done for Apple but also detest what he’s done to Apple since then. I realise that he was only ever so great because he had Jobs as his filter, now we are starting to see all his design flaws now that Jobs is no longer there to say no.
Ugh. Sorry, but Ive lost his mojo after Jobs died. I appreciate what he’s done for Apple but also detest what he’s done to Apple since then. I realise that he was only ever so great because he had Jobs as his filter, now we are starting to see all his design flaws now that Jobs is no longer there to say no.
11 months ago
Jesus, it sounds like this guy is going to be around for a long, long time.
Why would he leave? Talk about a "dream job"
11 months ago
Yeah this looks alot better in 2018 /s
it does look better for me and many others. That design is superior imo.
11 months ago
Yeah this looks alot better in 2018 /s
I actually believe that, fundamentally, certain icons such as ‘Camera,’ ‘Safari,’ ‘Reminders,’ ‘Mail,’ ‘iTunes,’ and ‘Settings’ in that example are more attractive than their iOS 12 counterparts. I think iOS 12 as a whole is fair superior in terms of UI, but the old aqua design does still have charm to it.
11 months ago
I’m glad he’s staying.
I’m sure all the copycats in the Android sphere are glad to hear it, too...I say as an Android phone fan myself.
I don’t necessarily like his minimalist take on everything especially when it clashes with sensible ergonomics. But I can’t deny most of what he designs for Apple becomes the iconic look everyone else copies. Even that #%$ notch.
I’m sure all the copycats in the Android sphere are glad to hear it, too...I say as an Android phone fan myself.
I don’t necessarily like his minimalist take on everything especially when it clashes with sensible ergonomics. But I can’t deny most of what he designs for Apple becomes the iconic look everyone else copies. Even that #%$ notch.
[ Read All Comments ]
Apple today sent out emails to customers about its latest Apple Pay promo, which will see the company donating $10 to the National Park Foundation for Apple Pay purchases made from the Apple...
We're just a few weeks away from the unveiling of this year's iPhone lineup as well as the official release of iOS 13 and Apple's other new operating system versions, and we're...
For this week's giveaway, we've teamed up with RAVPower to offer MacRumors readers a chance to win a 61W USB-C Power Adapter and a USB-C to Lightning cable, which can be used to fast charge...
Satechi this summer launched its first HomeKit-compatible product, the Dual Smart Outlet, a HomeKit plug that turns dumb appliances and electronics into smart electronics that can work alongside...
As we head into the weekend, there are a few notable deals going on today that include an all-new MacRumors exclusive offer from Eve, Best Buy's anniversary sale with lowest-ever iPad prices, and...
Version 7 of Heart Analyzer was released today, and the popular third-party heart-rate app for iPhone and Apple Watch has gained some additional features for users looking for even deeper insight...
Apple today seeded the seventh beta of watchOS 6, the software that runs on the Apple Watch. The new beta comes a week after the sixth beta and two months after Apple first unveiled the new watchOS...
Apple today seeded seventh beta of an upcoming tvOS 13 update to developers, one week after seeding the sixth beta and two months after unveiling the tvOS 13 software at the Worldwide Developers...
