Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Has Acquired Danish Startup Spektral, Focused on Real-Time 'Green Screen' Technology
Apple has acquired Danish computer vision startup Spektral, according to a paywalled report from Danish newspaper Børsen.
Spektral has developed a technology that can intelligently separate people and objects from their original backgrounds in photos and videos, and overlay a new background, resulting in what is called a "cutout." The solution is driven by deep neural networks and spectral graph theory.
The technology can be thought of as real-time "green screen" processing powered by machine learning algorithms:
Spektral's website notes that its solution makes it possible to create unique and immersive mixed reality content. Apple could incorporate the technology into the default Camera app on iPhone, or Messages, or Clips, or use the technology in bigger ways as it continues to push into augmented reality.
Spektral was founded in 2014 and raised $3.3 million in venture capital prior to its acquisition by Apple, according to Crunchbase.
Spektral has developed a technology that can intelligently separate people and objects from their original backgrounds in photos and videos, and overlay a new background, resulting in what is called a "cutout." The solution is driven by deep neural networks and spectral graph theory.
The technology can be thought of as real-time "green screen" processing powered by machine learning algorithms:
Our pioneering and unique technology is based on state-of-the-art machine learning and computer vision techniques. Combining deep neural networks and spectral graph theory with the computing power of modern GPUs, our engine can process images and video from the camera in real-time (60 FPS) directly on the device.The report says Apple acquired Spektral, formerly known as CloudCutout, in late 2017. Spektral co-founders Henrik Paltoft and Toke Jansen, who now lists himself as a manager of computational imaging at Apple, are said to have received 200 million Danish krone, or roughly $30 million as of today's exchange rate.
Spektral's website notes that its solution makes it possible to create unique and immersive mixed reality content. Apple could incorporate the technology into the default Camera app on iPhone, or Messages, or Clips, or use the technology in bigger ways as it continues to push into augmented reality.
Spektral was founded in 2014 and raised $3.3 million in venture capital prior to its acquisition by Apple, according to Crunchbase.
Tag: Apple acquisition
[ 62 comments ]
Top Rated Comments
(View all)
11 months ago
I'm calling it now. This feature will be announced for iOS13, and it will not be ready until 13.1.
11 months ago
YES! I’ve been waiting for this since Apple was rumored to release AR-based features!
Photo Booth also does an extremely naïve version of this using difference matte:
Photo Booth also does an extremely naïve version of this using difference matte:
11 months ago
This is really cool technology- taking what Apple already does (to a degree) to a whole new level. I can see lots of potential for incorporating this into iOS and especially putting it into “GlassesOS” or whatever they call the operating system for AR glasses.
11 months ago
This seems like a perfect technology fit for adding background video (and images) to Animoji. The results should be sick!
11 months ago
Okay, I'll ask. Who's the woman in the promo ad and video? :D
^^this user isnt creepy at all.
11 months ago
This technology can be useful not just for animoji and portrait mode but in Final Cut and of course all kind of AR Apps.
And as you can remove background then you can remove foreground and create totally false pics and movies so welcome in fake reality.
And as you can remove background then you can remove foreground and create totally false pics and movies so welcome in fake reality.
[ Read All Comments ]
Apple today sent out emails to customers about its latest Apple Pay promo, which will see the company donating $10 to the National Park Foundation for Apple Pay purchases made from the Apple...
We're just a few weeks away from the unveiling of this year's iPhone lineup as well as the official release of iOS 13 and Apple's other new operating system versions, and we're...
For this week's giveaway, we've teamed up with RAVPower to offer MacRumors readers a chance to win a 61W USB-C Power Adapter and a USB-C to Lightning cable, which can be used to fast charge...
Satechi this summer launched its first HomeKit-compatible product, the Dual Smart Outlet, a HomeKit plug that turns dumb appliances and electronics into smart electronics that can work alongside...
As we head into the weekend, there are a few notable deals going on today that include an all-new MacRumors exclusive offer from Eve, Best Buy's anniversary sale with lowest-ever iPad prices, and...
Version 7 of Heart Analyzer was released today, and the popular third-party heart-rate app for iPhone and Apple Watch has gained some additional features for users looking for even deeper insight...
Apple today seeded the seventh beta of watchOS 6, the software that runs on the Apple Watch. The new beta comes a week after the sixth beta and two months after Apple first unveiled the new watchOS...
Apple today seeded seventh beta of an upcoming tvOS 13 update to developers, one week after seeding the sixth beta and two months after unveiling the tvOS 13 software at the Worldwide Developers...
