Apple Watch Series 4 Reviews: Larger Screen is 'Incredibly Good', Upgrading From Series 0 or 1 a 'No Brainer'

The first reviews of the Apple Watch Series 4 have been published online today, just a couple of days before the new smartwatch is available in stores.

The Apple Watch Series 4 features a new design with a slimmer body, a 30 percent larger display, and electric sensors for taking ECG readings. Despite the larger displays, the Series 4 has a thinner, smaller case.

apple watch series 4 flames
All Apple Watch Series 4 models feature a black ceramic and sapphire crystal backing, and the Digital Crown includes haptic feedback for what Apple says is a more mechanical, responsive feel. Inside, the Apple Watch features a faster, more efficient S4 chip that offers twice the speed.

With all that in mind, several reviewers have been trying out Apple's new smartwatch for five days, and most of them agree that while the Series 4 model is a great smartwatch, it "isn't the kind of refresh that justifies upgrading from the last generation," as TechCrunch's Brian Heater puts it.

Likewise, iMore's Rene Ritchie thinks Series 3 owners looking to vindicate the purchase will "have to really want the new capabilities, never mind the new design," although he thinks that upgrading from a Series 0 or Series 1 is a "no brainer" and Series 2 owners will also find the new model "compelling".

In terms of design and wearability, Heater found that the Series 4's larger, wider case was "not really noticeable unless you happen to have two side-by-side," although for those who have used an earlier model with any regularity, "the increase in surface area is pretty readily apparent."


The Verge's Dieter Bohn found that the difference between a 42mm Series 3 and the Series 4's 44mm size is "only subtly bigger" and "feels about the same." However, Wired's Scott Rosenfield found more of a difference when actually interacting with the device:

The watch still looks like a watch. But in practice, the larger screen feels as significant as going from the iPhone 5 to the iPhone 6. The rounded edges and thinner bezel give you substantially more screen space, which make it easier to read and tap.

That changed how I used the watch: I crammed in more complications on each watch face, and I found myself scrolling through texts, looking at heart rate and workout data, and even playing with the News and Photos apps in a way that I hadn't since the watch first launched.

TechCrunch's Heater took particular liking to the watch's new haptic Digital Crown, which "feels like turning a mechanical dial... And when there’s nothing on screen to move by spinning it, the feedback simply shuts off." iMore's Ritchie concurred, noting that "the new clicking absolutely feels more precise and more fun to use."


The new watch faces were also a hit with Ritchie, who called the new Infographic (analog) and Infographic Modular faces "informational escalations that manage to be denser without sacrificing legibility."

You can fill them with communications apps and contacts, if you're running around playing secret agent. You can fill them with world clocks and trackers if you're traveling. You can fill them with fitness features if you're off to a workout. Or you can mix and match to best suit your average activities.

Elsewhere, Wired's Rosenfield came away impressed by the accuracy of the watch's new optical heart-rate sensor as well as the automatic workout detection, while noting that "runners will love the new rolling mile measurement, cadence, and target pace notifications."

The improvement in the Series 4's speaker was also particularly noticeable. The Verge's Bohn called it "way louder," while iMore's Ritchie said "everything from Siri to calls now boom... I can make out conversation from a good dozen feet away."


Speed-wise, Wired's Rosenfield felt the Series 4 was generally faster than previous models, although not as big a jump as with past iterations:

In everyday life, the Series 4 does feel snappier, but it doesn't feel to me to be as significant as the jump from the Series 2 to Series 3. The exception: I found the initial watch pairing process to be much faster with the Series 4 than with prior models.

Despite the speed improvements, the reviewers agreed that general battery life is largely unchanged from the Series 3 – TechCrunch's Heater felt that most users would be able to get through a day's use without worrying about finding a charger.

Reviewers were unable to test the ECG feature, which won't be available until later this year. Likewise, when it came to Fall Detection, Apple advised against trying to trick the Apple Watch Series 4 into thinking they have accidentally fallen, although Wired's Rosenfield couldn't resist: "I tried to trigger a false warning by tripping onto a yoga mat, jumping on the bed, and flailing around while attempting to powerlift. No dice."

Summing up, The Verge's Bohn concludes: "The Apple Watch has earned its place as the best-selling watch" and is "at least an order of magnitude better than other smartwatches and fitness trackers."

Other publications have shared Apple Watch Series 4 reviews that are worth a read. We've rounded up some links below and will add more when we find them.

Apple Watch Series 4 will go on sale, and begin arriving to customers, this Friday.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...

Top Rated Comments

AngerDanger Avatar
93 months ago
I can make out conversation from a good dozen feet away.
So if your arms are a good dozen feet long, this upgrade is a must.
Score: 21 Votes (Like | Disagree)
benshive Avatar
93 months ago
It'll be my first Apple Watch. Can't wait until Friday :)
Score: 15 Votes (Like | Disagree)
mvp2885 Avatar
93 months ago
The people hating on it is probably the people that can't afford it lol
[doublepost=1537362326][/doublepost]
Here we go again. Biased reviews by publications scared to be blacklisted by Apple if they say a negative comment. Let the real world reviews in a few days from actual customers speak instead of these paid venues...
not sure why you are criticizing you own every apple thing lol
Score: 15 Votes (Like | Disagree)
redneckitengineer Avatar
93 months ago
Here we go again. Biased reviews by publications scared to be blacklisted by Apple if they say a negative comment. Let the real world reviews in a few days from actual customers speak instead of these paid venues...

Update: I’m totally biased lol. Verge I guess did write an initial horrible article about the AW3.
Score: 12 Votes (Like | Disagree)
Baymowe335 Avatar
93 months ago
Watch is gaining a lot of momentum and is going to become a huge part of Apple.
Score: 12 Votes (Like | Disagree)
djcerla Avatar
93 months ago
Friday can’t come soon enough.

Here we go again. Biased reviews by publications scared to be blacklisted by Apple if they say a negative comment. Let the real world reviews in a few days from actual customers speak instead of these paid venues...
The Verge literally bashed every single Apple Watch. Last year’s AW3 still has an inexplicable 5 rating.
('https://www.google.it/amp/s/www.theverge.com/platform/amp/2017/9/20/16334066/apple-watch-series-3-lte-new-features-review-2017')
The biased one here is probably you.
Score: 10 Votes (Like | Disagree)