Netflix is testing a new feature that adds video promos in between episodes of TV shows, Netflix confirmed to TechCrunch this afternoon.

The promos Netflix is showing to some users include full-screen personalized videos with content recommendations similar to Netflix recommendations available elsewhere on Netflix.

netflix 1
According to TechCrunch, the promotional videos displace preview information for the next episode of a TV show, with title, description, and thumbnail no longer visible.

Many Netflix users on Reddit and Twitter who have the new video promos have been complaining about them, with multiple threats to cancel the service if Netflix does indeed introduce promotional videos.

TechCrunch says that this is not a feature that is rolling out to subscribers at this time, but is instead a test that Netflix is running to determine how to better promote content.

Still, a small percentage of Netflix's global audience is impacted by the test, which is ongoing.

At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.

While some users have said the ads are not skippable, it does appear that customers are able to continue on with an episode at any time, bypassing the promotional video, a feature that has been confirmed by Netflix.

Tag: Netflix

Top Rated Comments

brian3uk Avatar
90 months ago
yuck. absolutely not. ads are still ads even if they're for your own product.
Score: 36 Votes (Like | Disagree)
moabal Avatar
90 months ago
That isn't a new "feature" it is a new nuisance.
Score: 28 Votes (Like | Disagree)
JRobinsonJr Avatar
90 months ago
Just... NO. I don't **PAY** for content so you can market to me. FAIL.

Besides.. I'm already buying your product. The very best outcome for this moronic scheme is to not run off customers.
Score: 26 Votes (Like | Disagree)
Anarchy99 Avatar
90 months ago
they better offer a discount if you opt in to this "feature"
Score: 21 Votes (Like | Disagree)
lantree Avatar
90 months ago
Sorry but I subscribe to Netflix for no interruptions, no adds.
Score: 20 Votes (Like | Disagree)
tricil Avatar
90 months ago
ads. they're called ads.
Score: 16 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...