Apple's New Memoji vs. Samsung's AR Emoji

After Apple unveiled Animoji when the iPhone X debuted last September, Samsung introduced its own version, the more human-like and customizable AR Emoji.

Not to be outdone, Apple in iOS 12 introduced Memoji, a new version of Animoji that can be customized to look just like you. Given the similarities between AR Emoji and Memoji, we thought we'd compare the two and give our readers an idea of what to expect when iOS 12 launches this fall.


Memoji, available in the Messages app and FaceTime on iOS 12, are cartoon-like customizable emoji characters that animate just like Animoji using the TrueDepth camera system in the iPhone X.

Because Animoji and Memoji require Apple's 3D camera capabilities to mimic facial expressions, the feature is limited to the iPhone X. Future devices, including 2018 iPad Pro models and iPhones are rumored to be adopting Face ID though. Samsung's AR Emoji are also limited and available only on Galaxy S9 devices.

Apple's Memoji feature offers up a blank face with a range of customizable options like skin color, hair color, hair style, head shape, eye shape and color, eye brows, nose and lips, ears, and facial hair and freckles.

All of these feature options can be combined to create a range of Memoji with different looks, and you can save dozens of Memoji creations.

While Apple starts you off with a blank face that can be customized to your liking, Samsung's AR Emoji feature has an option to scan your face and automatically create an emoji likeness of you that can then be customized further.

Samsung's AR Emoji look less cute and cartoonish and more like Bitmoji than Apple's version, with more humanoid facial features. AR Emoji can look a little creepier given their closer approximation to human facial features, but some may prefer the look.

Because Samsung doesn't use a 3D facial tracking system for AR Emoji like Memoji and Animoji, AR Emoji's ability to recognize and mimic facial expressions is not as advanced as Apple's technology.

AR Emoji can't compete when it comes to complex facial expressions, especially with the addition of wink and tongue tracking in iOS 12.

Do you prefer the look of Apple's Memoji or Samsung's AR Emoji? Let us know in the comments.

Related Forum: iOS 12

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

b_np Avatar
99 months ago
Apple might not always be the first to the market with a product/feature, but when they release it, it’s done properly!
Score: 32 Votes (Like | Disagree)
akidd Avatar
99 months ago
Does anyone really care about animated characters? No. So why the hype. How many people/resources is Apple employing on this that could be far better utilised elsewhere?
Score: 31 Votes (Like | Disagree)
Mainsail Avatar
99 months ago
The reason folks are frustrated with this article is that you can't help but wonder what resources Apple spend on this crap? Yet, we can't get a simple update to the MacBook Air or Mac Mini. We can't get mouse support for iOS on iPads even though jail breaks have existed since iPad launch in 2010.

I guess this stuff appeals to someone, and Apple feels they need to keep creating new customizable emoji to compete. Seems like a huge waste of time to me......but, so does the obsession with thinner laptops in shades of rose gold sporting unusable keyboards that fail when exposed to a speck of dust. Misplaced priorities.
Score: 29 Votes (Like | Disagree)
JackieTreehorn Avatar
99 months ago
Apple might not always be the first to the market with a product/feature, but when they release it, it’s done properly!
Reminds me of this, which is still true today

- Microsoft: we are making square wheels
- Apple: we are making them round
- Microsoft: but we were first!
Score: 24 Votes (Like | Disagree)
longofest Avatar
99 months ago
The whole premise of this article is stupid.

Not necessarily MacRumors fault, but more of a sign of the times I guess.
Score: 23 Votes (Like | Disagree)
1050792 Avatar
99 months ago
Apple might not always be the first to the market with a product/feature, but when they release it, it’s done properly!
Sure :rolleyes:


Attachment Image
Score: 16 Votes (Like | Disagree)