With one day to go before Apple's WWDC keynote, scheduled to begin at 10 a.m. Pacific Time, some developers have been sharing the contents of their conference swag bags on social media. Like last year, the items include a Levi's denim jacket and a collection of Apple-themed enamel pins.

wwdc18 swag pins


Apple introduced the popular pin packs at WWDC 2017 and kicked off collections with the old rainbow-themed Apple logo, the "hello" Mac greeting, the Swift and Metal logos, the original Macintosh, and emojis. Attendees also received a flag pin of their home country.

This year Apple has added several new pins to the mix, including an Animoji bear, a "mind-blown" emoji, a peace sign emoji a dogcow, and a California pin, amongst others.

The Levi's trucker jacket comes in black, includes fits and sizes for both men and women, and has two interior pockets large enough to fit an iPhone 8 Plus.

wwdc18 swag e1528051612942
In a subtle change from last year, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead, allowing owners to remove any reference to the conference if they so wish.

MacRumors will be in attendance at the keynote, with live coverage of the event beginning shortly after 8:00 a.m. Pacific Time. Stay tuned to MacRumors.com and our @MacRumorsLive account on Twitter. We've also put together a guide explaining all the ways you can watch Apple's WWDC18 Keynote live as it happens.

Top Rated Comments

supercoolmanchu Avatar
100 months ago
The pins are cute, but those jackets… why.
Right? How dare computer nerds wear denim! :rolleyes:

/s

Also it’s historicalriffic! The Bay Area is home to Levi’s, the original jeans/denim clothing company, and creators of the jean jacket.

So next time somebody asks why about this particular swag, you can repeat this info and ‘appear’ smart. :D
Score: 10 Votes (Like | Disagree)
tofagerl Avatar
100 months ago
In the timeless words of John Oliver -- "Cool..."
Score: 7 Votes (Like | Disagree)
yeah Avatar
100 months ago
Imagine if the first beta of iOS 12 is more stable than 11.4... :eek::D
Score: 6 Votes (Like | Disagree)
stphnthdr Avatar
100 months ago
Black denim jacket... dark mode? :eek:
Score: 5 Votes (Like | Disagree)
B.K. Avatar
100 months ago
In a subtle change from last year, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead,
As yet another way to cut costs, Apple has ditched the usual embroidered WWDC logo on the jacket and gone for a small WWDC 2018 pin instead.

Fixed that for you.
Score: 4 Votes (Like | Disagree)
B.K. Avatar
100 months ago
Fixed that for ya. Easy there tiger.
I’d agree with you if they didn’nt offer something better in the past, and charge more for current admission. Just saying...
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...