Deals: DirecTV Now Apple TV 4K Potential Last Call, Costco iPad and Nest Sales, and More

Since November 2017, AT&T has offered customers the chance to get the 32GB Apple TV 4K at no extra cost when they sign up and pay for either four months or three months of DirecTV Now. Since this means you pay just $105 for an Apple TV 4K (under the current offer), it's been the best deal available online for Apple's latest streaming box. According to our affiliate, an end date for this sale is set for one week from today, May 31, but AT&T has been known to extend these expiration dates in the past.

directv now apple tv 4k offerNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Still, it's worth a heads up about the potential end of a great offer. If you haven't yet taken advantage of the savings, follow these steps:

  • Visit DirecTVNow.com's landing page for the deal
  • Click "Redeem & Stream"
  • Select the "Live a Little" package to get the Apple TV at the lowest possible price
  • Choose if you want to add another stream and premium channels, or click "Skip for now"
  • Click "Add to plan" under the Apple TV 4K box in the Special offer section
  • Click "Continue" and go through the account creation and checkout processes

It's important to note that the deal is for new subscribers only, but existing subscribers can claim it by using an alternative email address from their original account, or by setting up an iCloud email alias. Once ordered, the Apple TV 4K arrives in the mail within a few weeks, and those who don't want to continue paying for DirecTV Now beyond the three months offered in this deal can cancel the service before the fourth month is billed and keep the Apple TV 4K.

costco may sale
There's also a pair of deals over at Costco kicking off this week, including $120 off Apple's 10.5-inch iPad from Mid 2017. With the savings, you can get the 256GB model for $649.99, down from $769.99. Additionally, Costco has the 3rd Generation Nest Learning Thermostat for $149.99, down from around $200 and one of the best prices currently available online.

Comparatively, Nest is selling the device directly on its storefront for $50 off for Memorial Day, priced at $199.99, and the Nest Thermostat E has been marked down by $20, to $149.99. Both come with a free Google Home Mini when purchased on Nest.com during the limited sale.

For those looking to discover new Mac gaming deals, The Wet Hot Aspyr Summer Sale has kicked off this May, with a series of notable discounts on many macOS- and iOS-compatible games available now and coming throughout May and June. The company says that it'll refresh its deals on the Thursday of every week, so be sure to check back with our Deals Roundup for the newest games on sale.

SummerSale Blog
The game discounts listed below will expire on Thursday, May 31:

iOS

macOS

For more of the latest discounts, be sure to visit our full Deals Roundup.

Related Roundups: Apple TV, Apple Deals
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

Apple_Robert Avatar
98 months ago
Are there taxes and fees from direct tv or is the total truly $105?
If my memory serves, it wasn't a flat $105. I believe I paid shipping as well.
Score: 1 Votes (Like | Disagree)
bbednarz Avatar
98 months ago
So not to sound stupid, how exactly does it work if you’re an existing customer? I’m already paying for the service.

As an aside, I definitely agree that since the DIRECTV NOW app has been updated it’s a lot better.
Sign up for a new account using a different email address then once the Apple TV comes cancel the subscription on the new account.
Score: 1 Votes (Like | Disagree)