Starbucks' In-Store Mobile Payments Estimated to Be More Popular Than Apple Pay in U.S.

By the end of 2018, an estimated 23.4 million users in the United States will be paying for their coffees and bakery items at Starbucks using the company's own in-store mobile payment system. The estimate comes from research firm eMarketer (via Recode), which also predicts that Apple Pay will hit 22 million users by the end of the year.

Starbucks itself says that its mobile order-and-pay system accounted for 12 percent of all U.S. transactions in the quarter that ended April 1, and eMarketer predicts the company will hit 29.8 million in-store mobile payment users by 2022. According to the data, Starbucks rises above Apple Pay (predicted at 27.5 million in 2022), Google Pay (14.9 million), and Samsung Pay (13.2 million).

starbucks mobile in store pay
This could be due to the Starbucks app's cross-platform availability on iOS [Direct Link] and Android, whereas Apple Pay is locked to iPhones for mobile payments and Google Pay and Samsung Pay are found on Android. Still, it's an impressive feat for a single-restaurant payment app to gather enough users to compete with mobile wallets that are aiming for more universal, multi-location appeal, if eMarketer's estimates are correct.

eMarketer also points out that Starbucks launched in-store mobile payments before Apple, Google, and Samsung debuted their dedicated mobile wallets, so early adoption could be helping its success. The app also includes a rewards program that earns customers free food and drinks every time they pay using the Starbucks app.

Other points in the report state that Apple Pay is accepted at more than half of U.S. merchants, while Samsung is the most widely accepted at around 80 percent of merchants, while still being the least popular on a user basis. In total, a quarter of U.S. smartphone users over the age of 14, around 55 million owners, will use their devices to make an in-store purchase by the end of 2018.

emarketer starbucks apple pay

Image via eMarketer and Recode

Apple doesn't divulge its Apple Pay usage, leaving researchers and analysts to estimate how many users might be paying for items in store using the NFC system. Earlier this year, Loup Ventures did just that, estimating that 127 million people were using Apple Pay globally at the end of 2017, 38 million of which were in the U.S. -- a much higher estimate in comparison to eMarketer's report.

About one year ago, The Wall Street Journal highlighted Apple's launch troubles with Apple Pay. In an interview around the same time, senior vice president Eddy Cue said that Apple Pay was growing faster than other mobile wallets and believed it could go so far as to replace cash, debit and credit cards as a primary payment system. "Does it matter if we get there in two years, three years [or] five years?" Cue asked. "Ultimately, no."

Related Roundup: Apple Pay

Top Rated Comments

bookwormsy Avatar
36 months ago
Personally, the only reason why I use my Starbucks app to pay is for the points.
Score: 38 Votes (Like | Disagree)
dannyyankou Avatar
36 months ago
Does it take into account people that reload their cards with Apple Pay?
Score: 23 Votes (Like | Disagree)
Westside guy Avatar
36 months ago
I used my Apple Pay exactly once on a vending machine. The soda didn't dispense and I got charged for it anyway.

Back to cash for me.
Wouldn't you have had the exact same problem if you'd put cash into that machine?
Score: 8 Votes (Like | Disagree)
WestonHarvey1 Avatar
36 months ago
Best public restroom finder app on the App Store.
Score: 6 Votes (Like | Disagree)
yockster Avatar
36 months ago
Of course, this makes sense, the Starbucks app is where I get points, not the apple pay, I wish they would tie them together. In addition, I live in a big city and it is still spotty where apple pay can be used. however, I can go to a small town in the Seattle area, and apple pay is all over. lol.
Score: 6 Votes (Like | Disagree)
cknibbs Avatar
36 months ago
It’s generational. I exclusively use Apple Pay (in Canada). I doubt it will ever catch on with my parents, but I can bet my kids will almost exclusively use Apple/Google Pay as well.
Score: 5 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...