United Kingdom-based data firm Cambridge Analytica is shutting down operations following the ongoing Facebook data scandal, in which the firm improperly amassed sensitive Facebook user data to target messages to voters during the previous U.S. presidential election. Cambridge Analytica affiliates SCL Group and SCL Elections will also shut down in the U.S. and U.K.

In a statement on the closure, the company said that "parallel bankruptcy proceedings" will begin for Cambridge Analytica and "certain of the company's U.S. affiliates." The decision to end its business came after it began losing clients and facing "mounting legal fees" from the Facebook investigation, people familiar with the matter told The Wall Street Journal.

cambridge analytica facebook
In its statement, Cambridge Analytica remained adamant that many of the accusations against the data firm have been "unfounded."

“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations,” the statement said. “The siege of media coverage has driven away virtually all of the company’s customers and suppliers. As a result, it has been determined that it is no longer viable to continue operating the business.”

Cambridge Analytica has denied wrongdoing in the Facebook incident. The company said in the Wednesday statement that despite the efforts to correct the record, it “has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas.”

Despite the closures, leaders at Cambridge Analytica and SCL Group are said to be "involved in a variety of other entities," which could lead to the companies rebranding their data firm operations under a different name. The New York Times suggests this could be a new Britain-based firm called Emerdata, with one SCL Group executive, Nigel Oakes, publicly describing Emerdata as a way of rolling up the two companies under one new banner.

In the weeks following the news of the data controversy, Facebook shared numerous blog posts about policy changes and updates that launched on the social network to enhance its users' privacy. When asked what he would do if he was Mark Zuckerberg, Apple CEO Tim Cook in March said: "I wouldn't be in this situation" and called for stronger data privacy regulations.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

appleguy123 Avatar
79 months ago
It didn't actually shut down. All the people behind it just created a new company while adding even more bad actors, including Erik Prince, founder of Blackwater and brother of Betsy DeVos. http://www.businessinsider.com/cambridge-analytica-executives-and-mercer-family-launch-emerdata-2018-3

I know it says this in the article but the top comments don't suggest that people are actually reading it to the end.
Score: 28 Votes (Like | Disagree)
arkitect Avatar
79 months ago

"involved in a variety of other entities,"
Their work is done.
The damage is caused and they move on… ****** doesn't stick to these kind of people.

They'll be back, only more dangerous this time as they will have learnt some new tricks.
Score: 18 Votes (Like | Disagree)
arkitect Avatar
79 months ago
Guess they regret now big time bragging about how they won the election for Trump ....
I am sure the only thing they regret is being caught.

Scum.
Score: 14 Votes (Like | Disagree)
PBG4 Dude Avatar
79 months ago
Funny, Oxford Analytica just opened!
No, Emerdata, actually.
Score: 13 Votes (Like | Disagree)
daflake Avatar
79 months ago
No, Emerdata, actually.
LOL, I was joking but holy crap!
Score: 10 Votes (Like | Disagree)
daflake Avatar
79 months ago
Funny, Oxford Analytica just opened!
Score: 9 Votes (Like | Disagree)

Popular Stories

6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...