Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Greenpeace Criticizes Apple's 'Daisy' Recycling Robot, Says Focus Should be on 'Repairable and Upgradeable Product Design'
In response to Apple's environmental report and details about the new robot, Greenpeace has released a statement suggesting Apple's focus should be on product longevity rather than recycling robots.
In a statement, Greenpeace Senior analyst Gary Cook said Apple needs to work on product designs that better accommodate upgrades and repairs, allowing for devices to be used for a longer period of time. Cook says customers clearly want to keep their devices for longer, citing demand for battery replacements under Apple's discounted battery program.
"Rather than another recycling robot, what is most needed from Apple is an indication that the company is embracing one of its greatest opportunities to reduce its environmental impact: repairable and upgradeable product design. This would keep its devices in use far longer, delaying the day when they'd need to be disassembled by Daisy.Greenpeace often champions device repairability and longevity, especially in regard to Apple products. Last summer, for example, Greenpeace teamed up with iFixit to rate the repairability of Apple devices, accusing Apple of shortening device lifespan with difficult, proprietary repair processes and components, ultimately leading to more electronic waste.
Customers want to keep their devices longer, as evidenced by a 3 to 4 week wait for a battery replacement at Apple retail stores earlier this year, when Apple was compelled to dramatically reduce the replacement cost.
For its part, Apple in its environmental report says that device durability and longevity is one of its goals, citing its efforts to provide parts and repairs for five years after a product is no longer manufactured. "When products can be used longer, fewer resources need to be extracted from the earth to make new ones," reads the report.
While Greenpeace criticized Apple's lack of focus on repairability, it did laud Apple's efforts to cut down on greenhouse gas emissions in comparison to Apple competitors. Samsung, for example, operates on 1 percent renewable energy, a sharp contrast to Apple's operations that now run on 100 percent renewable energy.
"Apple's latest environment report highlights the company's continued leadership in aggressively deploying renewable energy to tackle the greenhouse gas footprint of not only its own operations, but also its suppliers who are responsible for the vast majority of its emissions. Apple's leadership on climate change contrasts sharply with its main competitor, Samsung Electronics, who currently operates on only 1% renewable energy.Greenpeace regularly gives Apple high marks for the company's dedication to environmental improvements, which is close to unparalleled in the tech world. Apple received a B- in Greenpeace's latest Guide to Greener Electronics, beating out Google, Amazon, Microsoft, Sony, Samsung, Lenovo, Huawei, HP, LG, and more.
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