Google has announced that its previously Android-only Google Lens feature is now rolling out to iOS users who have the Google Photos app installed.

First unveiled last year at the Google I/O 2017 conference, Google Lens uses the company's image recognition and machine learning algorithms to identify the subjects of photos and videos and present additional helpful actions and information to the user.

google lens
For example, if you take a picture of a business card, Google Lens will offer to save the phone number or address to one of your contacts. Similarly, taking a photo of a book, landmark, building, painting, plant or animal can throw up an option to view more details about the picture's subject.

A few things to note: Currently Google Lens only works if your device's language is set to English, and you're running the latest version (3.15) of Google Photos. You can check what version you're running in the app's settings – tap the cog icon and select "About Google Photos" in the menu. Also note that your Google Lens activity is saved to your Google Account if you have Web & App Activity turned on.


If you still don't see the Google Lens icon when viewing individual photos or videos, it's likely the feature hasn't reached your region yet. Google says the update is being released in batches and all devices should receive it soon.

Google Photos is a free download for iPhone and iPad available on the App Store. [Direct Link]

Top Rated Comments

Zadigre Avatar
101 months ago
OR I can avoid dealing the issue and not use Google.
or you can avoid using the Internet all-together... since your are basically "the product" everywhere you go.
Score: 5 Votes (Like | Disagree)
69Mustang Avatar
101 months ago
that's not what the TOS you quoted states, its not a boilerplate release to allow them to archive or make copies. Your quote states very plainly that you give google complete and full rights to your image to do anything and use your image without any further consent or notification.


[doublepost=1521207835][/doublepost]Its my images and I choose to not let google use, alter, copy, adapt, publish or display my images. Others do, and that's their choice but for me, I prefer protecting my rights and my images.
Respectfully, please re-read my comment. The archiving was an example, just as the displaying in different formats was an example. So was displaying on different devices. None were meant to be all encompassing.

More importantly, did you not read where I stated the language was not even from Google. It's from Apple. I even included the link. My point is you're not protecting anything. You're giving Apple the exact same permissions. If you use FB, you're giving those permissions to them. Pretty much any photo service you use has that exact same language.
Score: 4 Votes (Like | Disagree)
5105973 Avatar
101 months ago
that's not what the TOS you quoted states, its not a boilerplate release to allow them to archive or make copies. Your quote states very plainly that you give google complete and full rights to your image to do anything and use your image without any further consent or notification.


[doublepost=1521207835][/doublepost]Its my images and I choose to not let google use, alter, copy, adapt, publish or display my images. Others do, and that's their choice but for me, I prefer protecting my rights and my images.
Whoa, I think @69Mustang just said he actually got that quote from Apple. :eek:

Edit to add that I just clicked the link provided and yes it’s right there where he said it is.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
I'm still not a fan of Google's services. You give them the right to use your images as they see fit, and that's something I'm not willing to accept.

Again, when the service is free, you are the product.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
You can always fix that issue by paying for GSuite ('https://gsuite.google.com/pricing.html?tab_activeEl=tabset-companies'). Then you're protected by their business license which is a lot more restricted than their personal license.

If you don't want to be the product, Google lets you pay.
OR I can avoid dealing the issue and not use Google.
Score: 3 Votes (Like | Disagree)
maflynn Avatar
101 months ago
Respectfully, please re-read my comment. The archiving was an example, just as the displaying in different formats was an example. So was displaying on different devices. None were meant to be all encompassing.
Fair enough, I admit, I was mistaken, when you mentioned you referenced the google TOS but used Apple's.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
maxresdefault

iOS 26 Code Leak Reveals Apple Smart Home Hub Details

Thursday December 11, 2025 4:02 pm PST by
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features. Subscribe to the MacRumors YouTube channel for more videos. Macworld claims to have access to an ...
studio display purple

Apple Studio Display 2 Code Hints at 120Hz ProMotion, HDR, A19 Chip

Thursday December 11, 2025 4:19 am PST by
Apple's next-generation Studio Display is expected to arrive early next year, and a new report allegedly provides a couple more details on the external monitor's capabilities. According to internal Apple code seen by Macworld, the new external display will feature a variable refresh rate capable of up to 120Hz – aka ProMotion – as well as support for HDR content. The current Studio...