Samsung's Galaxy S9 Called 'Worthy Rival' to iPhone X as Reviews Hit

Galaxy S9 and S9+ reviews are officially out, and they're mostly positive. The consensus is that Samsung's latest smartphones are iterative but improved versions of its already-impressive Galaxy S8 devices.

iphone x vs galaxy s9
We've linked a handful of the reviews below for anyone interested, but since we're an Apple-centric website, we've chose to specifically highlight some comparisons made to Apple and the iPhone X in particular.

Highlights

The Wall Street Journal's David Pierce believes that Samsung and the Galaxy S9 once again "set the bar for smartphone design":

Nobody makes better-looking phones than Samsung. Last year's Galaxy S8 was a particular gem of a device, glassy and stark with that "infinity display" stretching almost entirely across the front. It was thoughtfully designed on a level only Apple used to be able to achieve. As a result, it flew off shelves.

So why change anything? Nine versions in, Samsung feels it has landed on the right design for its Galaxy S phones. A company spokeswoman compared Samsung's approach to the way a luxury car maker might build new models: Nip and tuck, but dont change what people already love.

CNBC's Todd Haselton described the Galaxy S9 as "a worthy rival to the iPhone X" in his review. However, he said Samsung still lacks a Galaxy S smartphone that "pushes the boundaries a bit more" like the iPhone X.

I don't normally compare Android phones with the iPhone because the product ecosystems are so different […] There's no question the Galaxy S9 is a worthy Android rival to the iPhone X, with a great screen, camera, wireless charging and more. If you're buying an Android phone and don't like Apple products for whatever reason, this is a safe bet.

This brings up a larger point: Samsung's Galaxy S9 feels a lot like the move from the iPhone 7 to the iPhone 8. It's an upgrade, but not really a huge bump in a lot of ways. Samsung needs something in the Galaxy S range that pushes the boundaries a bit more, like the iPhone X does in Apple's lineup.

Samsung finally included stereo speakers on the Galaxy S9, and Haselton believes they sound "noticeably better" than those on the iPhone X.

samsung ar emoji
The Verge's Dan Seifert said Samsung's new "AR Emoji" feature is "built just to compete with Apple" and "not very good":

There are a couple issues with Samsung's AR Emoji. First, Samsung isn't using any special tech to capture your face or movements, it's just relying on the front or rear camera, so tracking is bad. Second, the characters it creates are on the wrong side of creepy, and everyone I've tested it with has been completely turned off with the results. The animal characters are similarly weird. It's definitely something that Samsung built just to compete with Apple, and it's not very good.

Quartz's Mike Murphy said what irks him most about the iPhone X is that it can only be unlocked with Face ID or a passcode, whereas the Galaxy S9 has a fingerprint scanner, iris scanner, facial recognition, or a passcode.

However, he adds that the Galaxy S9's iris scanner and facial recognition system are both slower than Face ID on the iPhone X.

While it's nice that there are multiple ways to unlock the S9, the iris and face scanners aren't as quick as the iPhone X. The iris scanner requires you to hold the phone pretty much at eye level and takes a few moments to scan, whereas Apple's Face ID technology seems to work almost instantaneously, at a range of angles.

Mashable's Raymond Wong touted the Galaxy S9 camera's variable aperture, but he said low-light photos aren't necessarily better than those shot with an iPhone X or Google Pixel 2. Most reviews agree it is a matter of personal preference.

Yes, the camera is smart enough to identify the amount of light in a scene and switch to the suitable aperture, but the photos don't stomp all over the iPhone X's or Pixel 2's shots, even in low light scenarios.

The iPhone X still takes the prize for color accuracy. The S9 camera still over-saturates and over-processes photos. And the Pixel 2 XL is still the sharpness and low-light champion.

More Reviews

Galaxy S9 and Galaxy S9+ can be pre-ordered on Samsung's website for $720 and $840 respectively. The smartphones launch March 16.

Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

jayducharme Avatar
102 months ago
"Nobody makes better-looking phones than Samsung." Really? Was that meant as a joke?
Score: 44 Votes (Like | Disagree)
BMcCoy Avatar
102 months ago
competition is good for consumers..
Score: 30 Votes (Like | Disagree)
iapplelove Avatar
102 months ago
I like my iPhone X, but I just don’t get excited over smart phone tech like I use to. From any company.

A bit stale if you ask me.
Score: 24 Votes (Like | Disagree)
FasterQuieter Avatar
102 months ago
I can never think of these phones as anything more than counterfeits that cost the same as the original. It is mystifying to me why anybody would buy one.
Score: 13 Votes (Like | Disagree)
Zmmyt Avatar
102 months ago
On the hardware side maybe, but noting beats the simplicity of iOS.
Score: 13 Votes (Like | Disagree)
AdamskiUK Avatar
102 months ago
"Nobody makes better-looking phones than Samsung." Really? Was that meant as a joke?
I can't see myself ever buying an Android phone but if you don't think the S8 wasn't a beautiful phone, you're kidding yourself.

The X hardly takes the biscuit, does it?
Score: 13 Votes (Like | Disagree)