Apple Shares New Videos Aimed at Luring Android Users to iPhone

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone.

The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple.


In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.

Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.

A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases.

Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.

Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support.



All of the videos direct users to Apple's "Switch" website, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone.

The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?"

It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips, Touch ID and Face ID, user privacy, the App Store, and more.

Since 2015, Apple has offered the "Move to iOS" app which is designed to make it quick for Android users to swap to an iPhone by transferring data like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.

Apple has been ramping up its efforts to lure Android switchers to iPhone since 2017, when it overhauled the "Switch" site and first began releasing ads targeted at Android users.

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...

Top Rated Comments

otternonsense Avatar
99 months ago
It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.
Score: 37 Votes (Like | Disagree)
KnightMagic Avatar
99 months ago
Most android users I know are cheap in most aspects of their life, tech included.

The few that care most about tech are intrinsically attracted to the inconvenient ways of doing things.
With friends like you who needs enemies. It's exactly this attitude towards other people (over a phone, seriously?) that can turn people off being associated in any way with the apple community.
Score: 24 Votes (Like | Disagree)
now i see it Avatar
99 months ago
98% of Android users choose android phones because they are cheaper. No amount of cute advertising is going to change that.
Score: 20 Votes (Like | Disagree)
thadoggfather Avatar
99 months ago
I actually would prefer fewer android people leap to IOS

I want a solid android base, so Apple has to try harder

competition is good
Score: 20 Votes (Like | Disagree)
cknibbs Avatar
99 months ago
Sigh.... I miss Mac and PC :(
Score: 16 Votes (Like | Disagree)
wozmatic Avatar
99 months ago
Score: 14 Votes (Like | Disagree)