Yesterday Snapchat announced its first-ever live television event coverage, aimed at key highlights coming out of the 2018 Winter Olympic Games. Today, the company is revealing an enhanced version of its custom Geofilters with a new paid "Create Your Own Lens" studio that lets users build and edit their own personalized selfie Lenses for major events and parties.

snapchat studio on ios

Snapchat's "Create Your Own Lens" on iOS

Available today in the iOS app and on the web, the new section of Snapchat will allow users to create their own custom selfie Lenses and Filters, which friends and family members within a designated location will then be able to use in their own Snapchat apps. The studio includes over 150 templates at launch, amassed from Snapchat's well-known selfie Lenses and Filters that have previously appeared in the camera section of the app.

snapchat studio on web

"Create Your Own Lens" on the web

Users will be able to navigate to "Settings" in the iOS app, select "Filters and Lenses," choose their desired Filter or Lens, customize it with text, enter the time of the event with the location, and checkout at least three hours before the event begins. The company said that prices for each creation start at $9.99, and vary due to factors like location size and duration. As of now, Snapchat is keeping the Create Your Own Lens studio aimed at consumers only, and noted that brands trying to use it for advertising purposes will not get their submissions approved.

In the same update, Snapchat users on both iOS and Android will begin seeing new caption styles today and a new user interface to go along with them. Previously, Snapchat had two styles -- a bar of text and resizable text -- but now users will gain access to Brush, Italic, Glow, Gradient, Rainbow, Fancy, Old English, and more. Caption styles will now be located under the text entry field in a horizontal bar that users can swipe through to choose their preferred text option, and two different styles can be placed on the same Snap.

new snapchat captions
Snapchat's series of updates this week come after the company announced that it increased to 187 million daily active users in the fourth quarter of 2017, up from 178 million during the third quarter. Snapchat has been fighting to gain new users after rival Instagram introduced its own Stories format in 2016, and in September 2017 Instagram reached 500 million daily active users (for both traditional posts and Stories).

iOS users should start seeing the new update rolling out to the Snapchat app [Direct Link] throughout the day.

Top Rated Comments

Romy90210 Avatar
83 months ago
How long before Snapchat joins Myspace,hi5 and vines?????
Score: 2 Votes (Like | Disagree)
Aluminum213 Avatar
83 months ago
Can’t wait to see this in Instagram soon :)
Score: 2 Votes (Like | Disagree)

Popular Stories

ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
sequoia

macOS Sequoia and iPadOS 18 Drop Support for These Macs and iPads

Monday June 10, 2024 4:13 pm PDT by
macOS Sequoia is still compatible with several Intel-based Macs, but it does drop support for 2018 and 2019 models of the MacBook Air. macOS Sequoia is compatible with the following Macs, according to Apple: MacBook Pro: 2018 and later MacBook Air: 2020 and later Mac mini: 2018 and later iMac: 2019 and later iMac Pro: 2017 Mac Studio: 2022 and later Mac Pro: 2019 and later The...
maxresdefault

Everything Apple Announced at WWDC 2024 in Nine Minutes

Monday June 10, 2024 7:59 pm PDT by
Apple crammed an overwhelming number of new features into its WWDC 2024 keynote event, introducing Apple Intelligence, iOS 18, iPadOS 18, macOS Sequoia, visionOS 2, watchOS 11, and tvOS 18. It was hard to keep up with everything that Apple highlighted, so we did a video of all of the new additions you won't want to miss. Subscribe to the MacRumors YouTube channel for more videos. We've also...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...