Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth - MacRumors
Skip to Content

Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth

by

Streaming music service Tidal is facing money problems and could run out of working capital within the next six months, according to a report this week by Norwegian newspaper Dagens Næringsliv (via The Verge). The report stated that the money issues likely stem from Tidal's user growth, which is said to have "stalled" recently.

Sprint bought a 33 percent stake in Tidal this past January, and at the time Jay Z’s business partner and Roc Nation Sports president Juan Perez mentioned that the carrier's investment gave Tidal "sufficient working capital for the next 12-18 months." The Jay Z owned service is said to have lost around NOK$368 million (around $44 million) before taxes in 2016, and Tidal reportedly claims that it will break even and achieve profitability in mid-2018.

tidalstreamingmusic
Regarding the new claim of Tidal's money and subscriber problems, a company spokesperson told The Verge the following: "We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year."

It isn't clear exactly how many people are subscribed to Tidal since the service has refrained from releasing such a count following the Sprint deal. At that time, Dagens Næringsliv again reported on Tidal, this time focusing on a claim that it was inflating subscriber numbers as far back as when Jay Z acquired it in 2015. The newspaper said it obtained internal reports from Tidal that showed it had 350,000 subscribers in September 2015, at which time Jay Z said it had gained 1 million subscribers.

Subsequent inflation numbers surfaced in March 2016, and afterwards the company hasn't provided any data regarding the amount of its subscriber base. As a point of comparison, Spotify remains in the lead for music streaming services with over 60 million paid subscribers as of July, while Apple Music follows with over 30 million as of September.

Tag: Tidal

Top Rated Comments

116 months ago
Just one of 99 problems JZ has... no big deal
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
116 months ago
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Score: 10 Votes (Like | Disagree)
TMRJIJ Avatar
116 months ago
‘Rival’ is a strong word....
Score: 8 Votes (Like | Disagree)
HenryFSU Avatar
116 months ago
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Score: 8 Votes (Like | Disagree)
simonmet Avatar
116 months ago
This is disappointing to hear but it sounds like they’re not in immediate danger of collapse. I’ve been a Hi-Fi subscriber for most of the past year and though it has some bugs and quirks the app is still way nicer to use than Apple’s Music.

I agree that if Apple went lossless they’d effectively kill Tidal. It seems like a no-brainer for them to do so so I can’t understand why they haven’t. It’s often been suggested that Apple even buy Tidal, not that I can see this happening.

An added bonus if Apple went lossless is my carrier lets me stream Apple Music for free so I’d love the opportunity to stream Apple’s entire catalogue in lossless without draining my cellular data cap.
Score: 7 Votes (Like | Disagree)
Kaibelf Avatar
116 months ago
I think Tidal's message was off from the beginning. If they focused on it being an exclusive club that gets early access to top artists, fine. However, they had their coming out party with a stage full of people like Jay-Z, Kanye, Deadmaus, and others who are incredibly wealthy and successful talking about how it would make sure they got paid.

In the end, for a new artist the number of users who may hear them is what ultimately matters, so it made NO sense to hitch their wagon to a limited service where the main draw was streaming rights for artists that were so successful that they would dominate all content delivery.
[doublepost=1513180248][/doublepost]
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Did you clear this sentence with Kanye? :eek:
Score: 5 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....
Latest Stories
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
23 minutes ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
37 minutes ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
1 hour ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 hour ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
2 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
7 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
8 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
9 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
9 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
10 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
12 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
12 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
12 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
13 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
13 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
14 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
15 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
16 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
16 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
17 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
18 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
22 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
22 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
22 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
23 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
1 day ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
1 day ago