Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth - MacRumors
Skip to Content

Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth

by

Streaming music service Tidal is facing money problems and could run out of working capital within the next six months, according to a report this week by Norwegian newspaper Dagens Næringsliv (via The Verge). The report stated that the money issues likely stem from Tidal's user growth, which is said to have "stalled" recently.

Sprint bought a 33 percent stake in Tidal this past January, and at the time Jay Z’s business partner and Roc Nation Sports president Juan Perez mentioned that the carrier's investment gave Tidal "sufficient working capital for the next 12-18 months." The Jay Z owned service is said to have lost around NOK$368 million (around $44 million) before taxes in 2016, and Tidal reportedly claims that it will break even and achieve profitability in mid-2018.

tidalstreamingmusic
Regarding the new claim of Tidal's money and subscriber problems, a company spokesperson told The Verge the following: "We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year."

It isn't clear exactly how many people are subscribed to Tidal since the service has refrained from releasing such a count following the Sprint deal. At that time, Dagens Næringsliv again reported on Tidal, this time focusing on a claim that it was inflating subscriber numbers as far back as when Jay Z acquired it in 2015. The newspaper said it obtained internal reports from Tidal that showed it had 350,000 subscribers in September 2015, at which time Jay Z said it had gained 1 million subscribers.

Subsequent inflation numbers surfaced in March 2016, and afterwards the company hasn't provided any data regarding the amount of its subscriber base. As a point of comparison, Spotify remains in the lead for music streaming services with over 60 million paid subscribers as of July, while Apple Music follows with over 30 million as of September.

Tag: Tidal

Top Rated Comments

115 months ago
Just one of 99 problems JZ has... no big deal
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
115 months ago
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Score: 10 Votes (Like | Disagree)
TMRJIJ Avatar
115 months ago
‘Rival’ is a strong word....
Score: 8 Votes (Like | Disagree)
HenryFSU Avatar
115 months ago
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Score: 8 Votes (Like | Disagree)
simonmet Avatar
115 months ago
This is disappointing to hear but it sounds like they’re not in immediate danger of collapse. I’ve been a Hi-Fi subscriber for most of the past year and though it has some bugs and quirks the app is still way nicer to use than Apple’s Music.

I agree that if Apple went lossless they’d effectively kill Tidal. It seems like a no-brainer for them to do so so I can’t understand why they haven’t. It’s often been suggested that Apple even buy Tidal, not that I can see this happening.

An added bonus if Apple went lossless is my carrier lets me stream Apple Music for free so I’d love the opportunity to stream Apple’s entire catalogue in lossless without draining my cellular data cap.
Score: 7 Votes (Like | Disagree)
Kaibelf Avatar
115 months ago
I think Tidal's message was off from the beginning. If they focused on it being an exclusive club that gets early access to top artists, fine. However, they had their coming out party with a stage full of people like Jay-Z, Kanye, Deadmaus, and others who are incredibly wealthy and successful talking about how it would make sure they got paid.

In the end, for a new artist the number of users who may hear them is what ultimately matters, so it made NO sense to hitch their wagon to a limited service where the main draw was streaming rights for artists that were so successful that they would dominate all content delivery.
[doublepost=1513180248][/doublepost]
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Did you clear this sentence with Kanye? :eek:
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Personal Context

Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners

Sunday September 20, 2026 7:24 pm PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and the settlement website is now live. Apple will pay an estimated $25 per eligible iPhone to eligible customers, who can submit a claim via the settlement website between September 21 and December 21 of this year. The exact payment may be higher or lower than $25 depending on the...
iOS 26 Home Feature

Apple Will Soon Announce an All-New Operating System

Tuesday September 22, 2026 9:19 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman reiterated that the operating system will feature a grid of app icons, widgets, and customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial...
Mostly Screen iPhone Purple Feature 2027

iPhone 20 Pro Display Sizes Leak Ahead of 2027 Launch

Monday September 21, 2026 4:29 am PDT by
Apple's 20th-anniversary iPhone lineup could feature slightly larger displays than the iPhone 18 Pro models, if a new leak shared on Weibo is accurate. Prolific Chinese leaker Digital Chat Station claims that early iPhone 20 Pro display specifications include a 6.41-inch screen with a resolution of approximately 2,686 × 1,236 pixels, while the iPhone 20 Pro Max is said to have a 6.96-inch...
Latest Stories
You Can Now Try Apple's Unreleased Copland OS in Your Browser
You Can Now Try Apple's Unreleased Copland OS in Your Browser
2 hours ago
iOS 27.0.1 is Coming Soon
iOS 27.0.1 is Coming Soon
3 hours ago
Apple Releases watchOS 27.0.1 With Fix for Restart Bug
Apple Releases watchOS 27.0.1 With Fix for Restart Bug
4 hours ago
Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49
Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49
4 hours ago
Apple Sports App Updated With Even More Soccer Leagues
Apple Sports App Updated With Even More Soccer Leagues
4 hours ago
AirTag 2 4-Pack Hits $79.99 on Amazon, Matching Record Low
AirTag 2 4-Pack Hits $79.99 on Amazon, Matching Record Low
6 hours ago
Siri AI Coming to HomePod
Siri AI Coming to HomePod
6 hours ago
iPhone Air vs. iPhone 18 Pro Buyer's Guide: Which Should You Buy?
iPhone Air vs. iPhone 18 Pro Buyer's Guide: Which Should You Buy?
7 hours ago
Apple Podcasts Subscriptions Will Soon Support Video
Apple Podcasts Subscriptions Will Soon Support Video
9 hours ago
Apple Watch Ultra 3 Drops to Record Low $599.97 on Amazon [Updated]
Apple Watch Ultra 3 Drops to Record Low $599.97 on Amazon [Updated]
9 hours ago
AT&T Responds to iOS 27's New iPhone Handoff Feature
AT&T Responds to iOS 27's New iPhone Handoff Feature
9 hours ago
Launch Discounts Arrive for New Mac Mini and Mac Studio, Plus Massive Deal on Samsung's Portable SSD
Launch Discounts Arrive for New Mac Mini and Mac Studio, Plus Massive Deal on Samsung's Portable SSD
10 hours ago
New iPhone Setting Lets Users Shake Off Motion-Sensing Ads
New iPhone Setting Lets Users Shake Off Motion-Sensing Ads
12 hours ago
Apple Intelligence Taking Up 30GB+ on Some Macs Running macOS 27
Apple Intelligence Taking Up 30GB+ on Some Macs Running macOS 27
13 hours ago
New Mac Mini Has Two Storage Downsides, Including Unremovable SSD
New Mac Mini Has Two Storage Downsides, Including Unremovable SSD
20 hours ago
Apple Card Savings Account's Interest Rate Just Went Up
Apple Card Savings Account's Interest Rate Just Went Up
21 hours ago
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases First Public Betas of iOS 27.2 and macOS Golden Gate 27.2
1 day ago
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
OpenAI's New GPT-6 Sol and Luna Models Bring Astra Improvements to Cheaper Tiers
1 day ago
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
Apple Park Visitor Center Just Lost an Attraction Offered Since 2017
1 day ago
Shazam App for iPhone Updated With New Icon and iMessage Stickers
Shazam App for iPhone Updated With New Icon and iMessage Stickers
1 day ago
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
Anthropic Launches Claude Opus 5.5 With Fable-Level Performance at a Lower Price
1 day ago
Apple Releases Firmware Update for Beats 360
Apple Releases Firmware Update for Beats 360
1 day ago
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
Beats 360 Pre-Orders Open at Amazon With Cushion Kits on Sale, Plus More Beats Deals
1 day ago
Apple Puts AirTag-Sized AI Pin on Hold
Apple Puts AirTag-Sized AI Pin on Hold
1 day ago
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
Beats 360 Ear Cushion Kits Just $9.99 Each Until the End of October
1 day ago
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
Apple Testing Prototypes of Whoop-Like Screenless Fitness Band
1 day ago
Apple Will Soon Announce an All-New Operating System
Apple Will Soon Announce an All-New Operating System
1 day ago
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
Apple Watch Series 10 vs. Series 12 Buyer's Guide: Should You Upgrade?
1 day ago
Apple's Smart Glasses to Enter a Rapidly Growing Market
Apple's Smart Glasses to Enter a Rapidly Growing Market
1 day ago
Apple Event This October? These 7 New Products Expected Next Month
Apple Event This October? These 7 New Products Expected Next Month
1 day ago