Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth - MacRumors
Skip to Content

Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth

by

Streaming music service Tidal is facing money problems and could run out of working capital within the next six months, according to a report this week by Norwegian newspaper Dagens Næringsliv (via The Verge). The report stated that the money issues likely stem from Tidal's user growth, which is said to have "stalled" recently.

Sprint bought a 33 percent stake in Tidal this past January, and at the time Jay Z’s business partner and Roc Nation Sports president Juan Perez mentioned that the carrier's investment gave Tidal "sufficient working capital for the next 12-18 months." The Jay Z owned service is said to have lost around NOK$368 million (around $44 million) before taxes in 2016, and Tidal reportedly claims that it will break even and achieve profitability in mid-2018.

tidalstreamingmusic
Regarding the new claim of Tidal's money and subscriber problems, a company spokesperson told The Verge the following: "We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year."

It isn't clear exactly how many people are subscribed to Tidal since the service has refrained from releasing such a count following the Sprint deal. At that time, Dagens Næringsliv again reported on Tidal, this time focusing on a claim that it was inflating subscriber numbers as far back as when Jay Z acquired it in 2015. The newspaper said it obtained internal reports from Tidal that showed it had 350,000 subscribers in September 2015, at which time Jay Z said it had gained 1 million subscribers.

Subsequent inflation numbers surfaced in March 2016, and afterwards the company hasn't provided any data regarding the amount of its subscriber base. As a point of comparison, Spotify remains in the lead for music streaming services with over 60 million paid subscribers as of July, while Apple Music follows with over 30 million as of September.

Tag: Tidal

Top Rated Comments

116 months ago
Just one of 99 problems JZ has... no big deal
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
116 months ago
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Score: 10 Votes (Like | Disagree)
TMRJIJ Avatar
116 months ago
‘Rival’ is a strong word....
Score: 8 Votes (Like | Disagree)
HenryFSU Avatar
116 months ago
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Score: 8 Votes (Like | Disagree)
simonmet Avatar
116 months ago
This is disappointing to hear but it sounds like they’re not in immediate danger of collapse. I’ve been a Hi-Fi subscriber for most of the past year and though it has some bugs and quirks the app is still way nicer to use than Apple’s Music.

I agree that if Apple went lossless they’d effectively kill Tidal. It seems like a no-brainer for them to do so so I can’t understand why they haven’t. It’s often been suggested that Apple even buy Tidal, not that I can see this happening.

An added bonus if Apple went lossless is my carrier lets me stream Apple Music for free so I’d love the opportunity to stream Apple’s entire catalogue in lossless without draining my cellular data cap.
Score: 7 Votes (Like | Disagree)
Kaibelf Avatar
116 months ago
I think Tidal's message was off from the beginning. If they focused on it being an exclusive club that gets early access to top artists, fine. However, they had their coming out party with a stage full of people like Jay-Z, Kanye, Deadmaus, and others who are incredibly wealthy and successful talking about how it would make sure they got paid.

In the end, for a new artist the number of users who may hear them is what ultimately matters, so it made NO sense to hitch their wagon to a limited service where the main draw was streaming rights for artists that were so successful that they would dominate all content delivery.
[doublepost=1513180248][/doublepost]
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Did you clear this sentence with Kanye? :eek:
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple MacBook Pro with PROLED XDR Display family lineup feature

Apple Announces OLED MacBook Pro With Touch Display

Wednesday October 28, 2026 10:11 am PDT by
Apple today announced a new high-end MacBook Pro, which is available in 14-inch and 16-inch sizes. The new device has a PROLED XDR display that supports touch gestures, and a glowing rear Apple logo. Pricing on the MacBook Pro starts at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Apple says the MacBook Pro has the "world's best display in a pro laptop." The PROLED...
Apple MacBook Pro 14 in with M6 hero

Apple Announces New 14-Inch MacBook Pro With M6 Chip

Tuesday October 27, 2026 6:01 am PDT by
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more. The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU. M6...
apple pro tell logo

Apple Opened Pre-Orders for Five New Products This Week

Wednesday October 28, 2026 2:49 am PDT by
Apple opened pre-orders for five new products on Wednesday, October 28, including its first touchscreen MacBook Pro models. Pre-orders opened for the following new products: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED touchscreen Pre-orders for the iPad mini,...
Latest Stories
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
7 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
11 hours ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
11 hours ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
12 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
12 hours ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
13 hours ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
14 hours ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
14 hours ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
15 hours ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
17 hours ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
18 hours ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
19 hours ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
20 hours ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
21 hours ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
1 day ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
1 day ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
1 day ago
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
1 day ago
Apple Has 8 New Products Available for Pre-Order
Apple Has 8 New Products Available for Pre-Order
1 day ago
iPhone Duo: Turn the Hinge Into an App Launcher
iPhone Duo: Turn the Hinge Into an App Launcher
1 day ago
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
2 days ago
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
2 days ago
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
2 days ago
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
2 days ago
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
2 days ago
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
2 days ago
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
2 days ago
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
2 days ago
Apple Brings Dynamic Island to Mac for the First Time
Apple Brings Dynamic Island to Mac for the First Time
2 days ago
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
2 days ago