Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth - MacRumors
Skip to Content

Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth

by

Streaming music service Tidal is facing money problems and could run out of working capital within the next six months, according to a report this week by Norwegian newspaper Dagens Næringsliv (via The Verge). The report stated that the money issues likely stem from Tidal's user growth, which is said to have "stalled" recently.

Sprint bought a 33 percent stake in Tidal this past January, and at the time Jay Z’s business partner and Roc Nation Sports president Juan Perez mentioned that the carrier's investment gave Tidal "sufficient working capital for the next 12-18 months." The Jay Z owned service is said to have lost around NOK$368 million (around $44 million) before taxes in 2016, and Tidal reportedly claims that it will break even and achieve profitability in mid-2018.

tidalstreamingmusic
Regarding the new claim of Tidal's money and subscriber problems, a company spokesperson told The Verge the following: "We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year."

It isn't clear exactly how many people are subscribed to Tidal since the service has refrained from releasing such a count following the Sprint deal. At that time, Dagens Næringsliv again reported on Tidal, this time focusing on a claim that it was inflating subscriber numbers as far back as when Jay Z acquired it in 2015. The newspaper said it obtained internal reports from Tidal that showed it had 350,000 subscribers in September 2015, at which time Jay Z said it had gained 1 million subscribers.

Subsequent inflation numbers surfaced in March 2016, and afterwards the company hasn't provided any data regarding the amount of its subscriber base. As a point of comparison, Spotify remains in the lead for music streaming services with over 60 million paid subscribers as of July, while Apple Music follows with over 30 million as of September.

Tag: Tidal

Top Rated Comments

109 months ago
Just one of 99 problems JZ has... no big deal
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
109 months ago
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Score: 10 Votes (Like | Disagree)
TMRJIJ Avatar
109 months ago
‘Rival’ is a strong word....
Score: 8 Votes (Like | Disagree)
HenryFSU Avatar
109 months ago
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Score: 8 Votes (Like | Disagree)
simonmet Avatar
109 months ago
This is disappointing to hear but it sounds like they’re not in immediate danger of collapse. I’ve been a Hi-Fi subscriber for most of the past year and though it has some bugs and quirks the app is still way nicer to use than Apple’s Music.

I agree that if Apple went lossless they’d effectively kill Tidal. It seems like a no-brainer for them to do so so I can’t understand why they haven’t. It’s often been suggested that Apple even buy Tidal, not that I can see this happening.

An added bonus if Apple went lossless is my carrier lets me stream Apple Music for free so I’d love the opportunity to stream Apple’s entire catalogue in lossless without draining my cellular data cap.
Score: 7 Votes (Like | Disagree)
Kaibelf Avatar
109 months ago
I think Tidal's message was off from the beginning. If they focused on it being an exclusive club that gets early access to top artists, fine. However, they had their coming out party with a stage full of people like Jay-Z, Kanye, Deadmaus, and others who are incredibly wealthy and successful talking about how it would make sure they got paid.

In the end, for a new artist the number of users who may hear them is what ultimately matters, so it made NO sense to hitch their wagon to a limited service where the main draw was streaming rights for artists that were so successful that they would dominate all content delivery.
[doublepost=1513180248][/doublepost]
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Did you clear this sentence with Kanye? :eek:
Score: 5 Votes (Like | Disagree)

Popular Stories

app store monthly sub commitment

Apple Introduces App Store Monthly Subscriptions With 12-Month Commitment

Monday April 27, 2026 12:52 pm PDT by
Apple today announced the launch of a new subscription option for App Store developers: monthly subscriptions with a 12-month commitment. The new option allows developers to offer subscribers discounted pricing typically associated with an annual subscription but paid on a monthly basis to keep payments more affordable. This new payment option allows you to offer subscribers more affordable...
Dynamic Island iPhone 18 Pro Feature

This Is What the iPhone 18 Pro Looks Like

Saturday April 25, 2026 10:00 am PDT by
A recent leak provides our best look yet at the design of Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Leaker Sonny Dickson recently shared images of the first iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone dummy models. The images largely conform with rumors about the designs of the three devices and provide the first real visual confirmation of how they will look. ...
MacBook Pro Low Angle Wide Lens

Apple to Launch 'MacBook Ultra' With These Six New Features

Friday April 24, 2026 10:32 am PDT by
While the 14-inch and 16-inch MacBook Pro were just updated with M5 Pro and M5 Max chips last month, bigger changes are reportedly around the corner. According to Bloomberg's Mark Gurman, the higher-end MacBook Pro models will be receiving a major redesign by early 2027, and he said that Apple might use "MacBook Ultra" branding for them. If so, the MacBook Ultra would likely be a...