Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth - MacRumors
Skip to Content

Apple Music Rival Tidal Reportedly Facing Money Problems Amid 'Stalled' User Growth

by

Streaming music service Tidal is facing money problems and could run out of working capital within the next six months, according to a report this week by Norwegian newspaper Dagens Næringsliv (via The Verge). The report stated that the money issues likely stem from Tidal's user growth, which is said to have "stalled" recently.

Sprint bought a 33 percent stake in Tidal this past January, and at the time Jay Z’s business partner and Roc Nation Sports president Juan Perez mentioned that the carrier's investment gave Tidal "sufficient working capital for the next 12-18 months." The Jay Z owned service is said to have lost around NOK$368 million (around $44 million) before taxes in 2016, and Tidal reportedly claims that it will break even and achieve profitability in mid-2018.

tidalstreamingmusic
Regarding the new claim of Tidal's money and subscriber problems, a company spokesperson told The Verge the following: "We have experienced negative stories about Tidal since its inception and we have done nothing but grow the business each year."

It isn't clear exactly how many people are subscribed to Tidal since the service has refrained from releasing such a count following the Sprint deal. At that time, Dagens Næringsliv again reported on Tidal, this time focusing on a claim that it was inflating subscriber numbers as far back as when Jay Z acquired it in 2015. The newspaper said it obtained internal reports from Tidal that showed it had 350,000 subscribers in September 2015, at which time Jay Z said it had gained 1 million subscribers.

Subsequent inflation numbers surfaced in March 2016, and afterwards the company hasn't provided any data regarding the amount of its subscriber base. As a point of comparison, Spotify remains in the lead for music streaming services with over 60 million paid subscribers as of July, while Apple Music follows with over 30 million as of September.

Tag: Tidal

Top Rated Comments

115 months ago
Just one of 99 problems JZ has... no big deal
Score: 15 Votes (Like | Disagree)
asdavis10 Avatar
115 months ago
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Score: 10 Votes (Like | Disagree)
TMRJIJ Avatar
115 months ago
‘Rival’ is a strong word....
Score: 8 Votes (Like | Disagree)
HenryFSU Avatar
115 months ago
Tidal is expensive, but if you appreciate lossless music, they are pretty much the best at this game. If Apple ever got into the lossless music streaming business, then Tidal would fold for sure.
Score: 8 Votes (Like | Disagree)
simonmet Avatar
115 months ago
This is disappointing to hear but it sounds like they’re not in immediate danger of collapse. I’ve been a Hi-Fi subscriber for most of the past year and though it has some bugs and quirks the app is still way nicer to use than Apple’s Music.

I agree that if Apple went lossless they’d effectively kill Tidal. It seems like a no-brainer for them to do so so I can’t understand why they haven’t. It’s often been suggested that Apple even buy Tidal, not that I can see this happening.

An added bonus if Apple went lossless is my carrier lets me stream Apple Music for free so I’d love the opportunity to stream Apple’s entire catalogue in lossless without draining my cellular data cap.
Score: 7 Votes (Like | Disagree)
Kaibelf Avatar
115 months ago
I think Tidal's message was off from the beginning. If they focused on it being an exclusive club that gets early access to top artists, fine. However, they had their coming out party with a stage full of people like Jay-Z, Kanye, Deadmaus, and others who are incredibly wealthy and successful talking about how it would make sure they got paid.

In the end, for a new artist the number of users who may hear them is what ultimately matters, so it made NO sense to hitch their wagon to a limited service where the main draw was streaming rights for artists that were so successful that they would dominate all content delivery.
[doublepost=1513180248][/doublepost]
I think many people signed up for the Tidal trial at certain exclusive launch periods, but few stayed on for the subscription. It's an expensive service for casual music listeners who don't care about hi-fidelity music. I don't even think it makes sense for an Apple acquisition. Just let the service shutter and get some of their subscribers for free.
Did you clear this sentence with Kanye? :eek:
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...
m5 pro macbook pro launch day

Amazon Just Knocked $900 Off Apple's Latest 16-Inch MacBook Pro

Sunday September 27, 2026 8:30 am PDT by
Amazon has introduced a major discount on the 16-inch MacBook Pro with the M5 Max chip, 32-Core GPU, 36GB RAM, and 2TB SSD, now available for $3,499.00, down from $4,399.00. This is a massive $900 markdown on the high-end MacBook Pro, and it's joining a few other MacBook Pro discounts on Amazon this week. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a...
iPad mini 7 feature

iPad Mini 8 Leaked: A20 Pro Chip, Landscape Camera, and More

Friday September 25, 2026 8:18 am PDT by
Apple's next-generation iPad mini will feature the A20 Pro chip, a rearranged front-facing camera, and a new speaker system, leaked code reveals. The information originates from Apple's own code (spotted by MacRumors contributor Aaron Perris) and also shows clear product images of the new iPad mini. Although images of the device only show the front, leaving any design changes of the rear or ...
Latest Stories
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
29 minutes ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
2 hours ago
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
iPhone 18 Pro Owners Complain of Speaker Crackling or Popping
3 hours ago
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
You Can 'Get Ready' for iPhone Duo Pre-Orders on October 12
3 hours ago
Apple Pay Reportedly Launching in India Today
Apple Pay Reportedly Launching in India Today
3 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
5 hours ago
Apple Shares New Guide for Using iOS 27 Parental Controls
Apple Shares New Guide for Using iOS 27 Parental Controls
5 hours ago
Apple Creator Studio and Final Cut Camera Get New Features
Apple Creator Studio and Final Cut Camera Get New Features
6 hours ago
Apple Explains Why It Removed ICE Tracking Apps Last Year
Apple Explains Why It Removed ICE Tracking Apps Last Year
6 hours ago
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models
6 hours ago
Switch Siri AI for ChatGPT on Your Mac
Switch Siri AI for ChatGPT on Your Mac
6 hours ago
Apple Says Emergency SOS via Satellite Now Available in Norway
Apple Says Emergency SOS via Satellite Now Available in Norway
6 hours ago
AppleCare Guide: Is it Worth Paying For?
AppleCare Guide: Is it Worth Paying For?
7 hours ago
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
Apple Reportedly Planned to Replace 5,000 Support Employees With AI
7 hours ago
Apple Planning to Launch Products Faster and More Often
Apple Planning to Launch Products Faster and More Often
7 hours ago
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
Amazon Discounting New Mac Mini and Mac Studio Alongside Early Prime Day Deals on Monitors
9 hours ago
New Apple TV 4K Hinted at in Support Document
New Apple TV 4K Hinted at in Support Document
9 hours ago
iPhone Duo Reportedly Facing Production Problems Ahead of Launch
iPhone Duo Reportedly Facing Production Problems Ahead of Launch
10 hours ago
Here's Why iPhone Apps Were Crashing
Here's Why iPhone Apps Were Crashing
10 hours ago
iPhone Duo Gets a Virtual Walkman App Ahead of Launch
iPhone Duo Gets a Virtual Walkman App Ahead of Launch
12 hours ago
iPhone Duo StandBy Leak Reveals Five Unannounced Faces
iPhone Duo StandBy Leak Reveals Five Unannounced Faces
23 hours ago
Apple Releases watchOS 27.0.1 for Additional Models
Apple Releases watchOS 27.0.1 for Additional Models
1 day ago
iPhone 18 Pro First Impressions: What Do You Think So Far?
iPhone 18 Pro First Impressions: What Do You Think So Far?
1 day ago
iOS 26.7.1 Fixes Vulnerability Used in Targeted Attacks
iOS 26.7.1 Fixes Vulnerability Used in Targeted Attacks
1 day ago
Early Prime Day Deals Offer Up to 65% Off Anker and Jackery Power Stations
Early Prime Day Deals Offer Up to 65% Off Anker and Jackery Power Stations
1 day ago
Apple Releases macOS Golden Gate 27.0.1 With Bug Fixes
Apple Releases macOS Golden Gate 27.0.1 With Bug Fixes
1 day ago
Apple Releases iOS 27.0.1 With Face ID Bug Fix
Apple Releases iOS 27.0.1 With Face ID Bug Fix
1 day ago
Last Chance: OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
Last Chance: OWC's Best Mac Accessories Are on Sale Just for MacRumors Readers
1 day ago
12 New Things to Expect From Apple This October
12 New Things to Expect From Apple This October
1 day ago
AirPods 5 vs. AirPods Pro 3 Buyer's Guide: Which Should You Buy?
AirPods 5 vs. AirPods Pro 3 Buyer's Guide: Which Should You Buy?
1 day ago