'DirecTV Now' Offering 32GB Apple TV 4K at No Cost When Signing Up for 4-Month Service at $140 [Updated]

by

With DirecTV Now's latest offer, if you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K at no cost. DirecTV Now starts at $35/month for the "Live a Little" package, which adds up to $140 for four months of service (without any additions like HBO or Showtime). Higher tiers increase to $50/month, $60/month, and $70/month with more channels added to each.

If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.

DTVNOW apple tv
The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the Apple TV 4K at no cost. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.

Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:

4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.

To get started, visit DirecTV Now's website, click "Redeem and Stream," and within the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.

Note: MacRumors is an affiliate partner with DirecTV. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Update: DirecTV Now has sweetened the deal, so head over to our more recent post for the latest information.

Related Roundup: Apple Deals
Tag: DirecTV Now

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Read Full Article • 81 comments
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Read Full Article • 82 comments
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Read Full Article • 111 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Read Full Article • 68 comments
macOS Tahoe 26 Thumb

Apple Releases macOS Tahoe 26.2 With Edge Light

Friday December 12, 2025 10:08 am PST by
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1. Mac users can download the macOS Tahoe update by using the Software Update section of System Settings. macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
Read Full Article • 97 comments
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
Read Full Article • 38 comments
ipados 26 1 slide over

Apple Releases iPadOS 26.2 With Multitasking Improvements

Friday December 12, 2025 10:09 am PST by
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1. The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update. iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
Read Full Article • 20 comments
iphone fold text

'iPhone Fold' Arrival Expected to Cement Book-Style Era for Foldables

Friday December 12, 2025 3:55 am PST by
Foldable smartphone panel shipments are projected to jump 46% year-over-year in 2026, with Apple's entry into the market serving as the main catalyst, according to Counterpoint Research's latest Foldable-Rollable Display Shipment Tracker. "Apple is the key driver as it starts to procure panels for its first foldable iPhone," said Counterpoint's Guillaume Chansin. The research firm expects...
Read Full Article • 103 comments

Top Rated Comments

ProphetX Avatar
ProphetX
105 months ago
A lot of you are really misunderstanding what the advantages of this deal and how it works. For anyone wanting an ATV4K this is a great deal regardless of dtvnow. And if you bought last years deals and want this years deal but don’t want to lose the grandfathered $35 plan. If you bothered to read the article before commenting you would know that it’s 2 ACCOUNTS PER HOUSEHOLD.

And if you’re doing this just for the ATV4K like myself. You should absolutely immediate cancel your subscription after sign up so it doesn’t automatically renew. That’s how their system works! You prepay for 4 months in advance. So canceling right after sign up only cancels auto renew.

User should not be able to comment on articles unless they’ve read them. It makes it hard to get useful info in addition to what’s in the article.
Score: 3 Votes (Like | Disagree)
iPhone_X Avatar
iPhone_X
105 months ago
I did this last year for the ATV4 when it was only $35/mo for the higher (highest?) tier and you only had to pay three months in advance. It was pretty nice to get an extra one for an older downstairs TV.

I'd cancel service and have my wife sign up to get this but I'm grandfathered at $35/mo and don't want to lose that. Still seems like a discount if you sign up for another account and then cancel it after four months. Maybe you could gift the service to friends or family if they already have an ATV4/4K.

Also, it's pretty hilarious that they're doing this and yet don't even support 4K yet. Knowing them it will probably be years.
Score: 2 Votes (Like | Disagree)
Oridus Avatar
Oridus
105 months ago
What's the catch? I know there's a catch.

"Corporate generosity" is an oxymoron.
There is no catch, and it’s not corporate generosity. They’re trying to get people to try out their service.
Score: 2 Votes (Like | Disagree)
GOAT4521 Avatar
GOAT4521
105 months ago
Wondering the same and I wouldn't be surprised if it's the only discount offered on any ATV.
I wanted a new homekit hub because my ATV3 doesn't give me all the options I need. Having another subscription service is a pain to remember to cancel. Can you cancel this right after your ATV 4K is shipped?
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
Return Zero
105 months ago
Wow, not a bad deal, especially for anyone wanting to try out DTVNow service.

I took advantage of their free 4th-gen ATV last time around. Maybe I should do it again with a different email address XD
Score: 2 Votes (Like | Disagree)
Trocien Avatar
Trocien
105 months ago
Anyone know if this requires a credit check (either soft or hard pull), or giving your SSN for their account info?
It doesnt.
[doublepost=1510930847][/doublepost]I saw there was an option for "In-Store Pickup". I selected it but no further details were provided.....anyone have any ideas?
Score: 2 Votes (Like | Disagree)
Read All Comments