'DirecTV Now' Offering 32GB Apple TV 4K at No Cost When Signing Up for 4-Month Service at $140 [Updated]

by

With DirecTV Now's latest offer, if you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K at no cost. DirecTV Now starts at $35/month for the "Live a Little" package, which adds up to $140 for four months of service (without any additions like HBO or Showtime). Higher tiers increase to $50/month, $60/month, and $70/month with more channels added to each.

If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.

DTVNOW apple tv
The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the Apple TV 4K at no cost. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.

Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:

4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.

To get started, visit DirecTV Now's website, click "Redeem and Stream," and within the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.

Note: MacRumors is an affiliate partner with DirecTV. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Update: DirecTV Now has sweetened the deal, so head over to our more recent post for the latest information.

Related Roundup: Apple Deals
Tag: DirecTV Now

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Read Full Article • 27 comments
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Read Full Article • 27 comments
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
Read Full Article • 176 comments
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Read Full Article • 49 comments
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Read Full Article • 4 comments
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
Read Full Article • 41 comments
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Read Full Article • 136 comments
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Read Full Article • 135 comments

Top Rated Comments

ProphetX Avatar
ProphetX
105 months ago
A lot of you are really misunderstanding what the advantages of this deal and how it works. For anyone wanting an ATV4K this is a great deal regardless of dtvnow. And if you bought last years deals and want this years deal but don’t want to lose the grandfathered $35 plan. If you bothered to read the article before commenting you would know that it’s 2 ACCOUNTS PER HOUSEHOLD.

And if you’re doing this just for the ATV4K like myself. You should absolutely immediate cancel your subscription after sign up so it doesn’t automatically renew. That’s how their system works! You prepay for 4 months in advance. So canceling right after sign up only cancels auto renew.

User should not be able to comment on articles unless they’ve read them. It makes it hard to get useful info in addition to what’s in the article.
Score: 3 Votes (Like | Disagree)
iPhone_X Avatar
iPhone_X
105 months ago
I did this last year for the ATV4 when it was only $35/mo for the higher (highest?) tier and you only had to pay three months in advance. It was pretty nice to get an extra one for an older downstairs TV.

I'd cancel service and have my wife sign up to get this but I'm grandfathered at $35/mo and don't want to lose that. Still seems like a discount if you sign up for another account and then cancel it after four months. Maybe you could gift the service to friends or family if they already have an ATV4/4K.

Also, it's pretty hilarious that they're doing this and yet don't even support 4K yet. Knowing them it will probably be years.
Score: 2 Votes (Like | Disagree)
Oridus Avatar
Oridus
105 months ago
What's the catch? I know there's a catch.

"Corporate generosity" is an oxymoron.
There is no catch, and it’s not corporate generosity. They’re trying to get people to try out their service.
Score: 2 Votes (Like | Disagree)
GOAT4521 Avatar
GOAT4521
105 months ago
Wondering the same and I wouldn't be surprised if it's the only discount offered on any ATV.
I wanted a new homekit hub because my ATV3 doesn't give me all the options I need. Having another subscription service is a pain to remember to cancel. Can you cancel this right after your ATV 4K is shipped?
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
Return Zero
105 months ago
Wow, not a bad deal, especially for anyone wanting to try out DTVNow service.

I took advantage of their free 4th-gen ATV last time around. Maybe I should do it again with a different email address XD
Score: 2 Votes (Like | Disagree)
Trocien Avatar
Trocien
105 months ago
Anyone know if this requires a credit check (either soft or hard pull), or giving your SSN for their account info?
It doesnt.
[doublepost=1510930847][/doublepost]I saw there was an option for "In-Store Pickup". I selected it but no further details were provided.....anyone have any ideas?
Score: 2 Votes (Like | Disagree)
Read All Comments