'DirecTV Now' Offering 32GB Apple TV 4K at No Cost When Signing Up for 4-Month Service at $140 [Updated]

by

With DirecTV Now's latest offer, if you sign up for four months of the streaming TV service at an upfront cost of around $140, you'll get the 32GB Apple TV 4K at no cost. DirecTV Now starts at $35/month for the "Live a Little" package, which adds up to $140 for four months of service (without any additions like HBO or Showtime). Higher tiers increase to $50/month, $60/month, and $70/month with more channels added to each.

If you opt for the lowest tier, you can get Apple's latest Apple TV 4K device for just $140, which is $40 cheaper than its traditional price point of $180 at Apple and other retailers. If you take advantage of the savings and eventually decide you don't want to continue paying for DirecTV Now, you can cancel the service at any time on the company's website.

DTVNOW apple tv
The sale is for new customers signing up to DirecTV Now, but existing subscribers can likely use another email and credit card combination to get the Apple TV 4K at no cost. The offer will last through the end of 2017, requires a credit card or PayPal payment, and will see the Apple TV 4K delivered in around three weeks from the order date.

Here's more of the fine print, which also mentions that DirecTV Now does not currently support 4K HDR content streaming:

4K Apple TV (32 GB): Must prepay first four months of service at full price. Non-refundable. Online orders will be shipped via FedEx ground to address provided at point of sale. Allow 2-3 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per household. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.

To get started, visit DirecTV Now's website, click "Redeem and Stream," and within the sign-up process you'll encounter the "Special Offer" section with mention of the Apple TV 4K deal. When you're done, be sure to head over to our Deals Roundup and Black Friday Roundup to catch up on all of the latest sales as we head into Black Friday.

Note: MacRumors is an affiliate partner with DirecTV. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Update: DirecTV Now has sweetened the deal, so head over to our more recent post for the latest information.

Related Roundup: Apple Deals
Tag: DirecTV Now

Popular Stories

iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Read Full Article • 68 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Read Full Article • 56 comments
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Read Full Article • 176 comments
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Read Full Article • 292 comments
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Read Full Article • 23 comments
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Read Full Article • 119 comments
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
Read Full Article • 112 comments
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
Read Full Article • 285 comments
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
Read Full Article • 282 comments
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Read Full Article • 580 comments

Top Rated Comments

ProphetX Avatar
ProphetX
104 months ago
A lot of you are really misunderstanding what the advantages of this deal and how it works. For anyone wanting an ATV4K this is a great deal regardless of dtvnow. And if you bought last years deals and want this years deal but don’t want to lose the grandfathered $35 plan. If you bothered to read the article before commenting you would know that it’s 2 ACCOUNTS PER HOUSEHOLD.

And if you’re doing this just for the ATV4K like myself. You should absolutely immediate cancel your subscription after sign up so it doesn’t automatically renew. That’s how their system works! You prepay for 4 months in advance. So canceling right after sign up only cancels auto renew.

User should not be able to comment on articles unless they’ve read them. It makes it hard to get useful info in addition to what’s in the article.
Score: 3 Votes (Like | Disagree)
iPhone_X Avatar
iPhone_X
104 months ago
I did this last year for the ATV4 when it was only $35/mo for the higher (highest?) tier and you only had to pay three months in advance. It was pretty nice to get an extra one for an older downstairs TV.

I'd cancel service and have my wife sign up to get this but I'm grandfathered at $35/mo and don't want to lose that. Still seems like a discount if you sign up for another account and then cancel it after four months. Maybe you could gift the service to friends or family if they already have an ATV4/4K.

Also, it's pretty hilarious that they're doing this and yet don't even support 4K yet. Knowing them it will probably be years.
Score: 2 Votes (Like | Disagree)
Oridus Avatar
Oridus
104 months ago
What's the catch? I know there's a catch.

"Corporate generosity" is an oxymoron.
There is no catch, and it’s not corporate generosity. They’re trying to get people to try out their service.
Score: 2 Votes (Like | Disagree)
GOAT4521 Avatar
GOAT4521
104 months ago
Wondering the same and I wouldn't be surprised if it's the only discount offered on any ATV.
I wanted a new homekit hub because my ATV3 doesn't give me all the options I need. Having another subscription service is a pain to remember to cancel. Can you cancel this right after your ATV 4K is shipped?
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
Return Zero
104 months ago
Wow, not a bad deal, especially for anyone wanting to try out DTVNow service.

I took advantage of their free 4th-gen ATV last time around. Maybe I should do it again with a different email address XD
Score: 2 Votes (Like | Disagree)
Trocien Avatar
Trocien
104 months ago
Anyone know if this requires a credit check (either soft or hard pull), or giving your SSN for their account info?
It doesnt.
[doublepost=1510930847][/doublepost]I saw there was an option for "In-Store Pickup". I selected it but no further details were provided.....anyone have any ideas?
Score: 2 Votes (Like | Disagree)
Read All Comments