Apple's Craig Federighi Confirms There's No October Event in the Works

This shouldn't come as any surprise given that it's already the 20th of October, but Apple has no plans to hold an event to introduce new products this month. Apple software engineering chief Craig Federighi confirmed there will be no October event in an email to MacRumors reader Luke.

"Will we see an October keynote event?" Luke asked. "I think we're all Keynoted out for the season! :-)" Federighi replied.

Some people were expecting an event to take place this October because there was a Mac-centric event in October of 2016 that saw Apple unveil the Macbook Pro with Touch Bar, but there have been no rumors of a second 2017 event, nor are there any new products on the immediate horizon.

HomePod on shelf
iPads and Macs were both refreshed in June, and while Apple is still planning to introduce the HomePod and the iMac Pro this year, those products are set to debut in December.

Apple is not likely to hold an event for the release of the HomePod or the iMac Pro as the two devices were previously introduced in June at the Worldwide Developers Conference. Instead, Apple will probably launch both via a press release, with no additional events to take place in 2017.

Aside from a "December" debut date listed for both the HomePod and the iMac, there's no further word yet on when we might see them during the month.

Top Rated Comments

Crosscreek Avatar
41 months ago
Apple is working too hard at innovating. Lol
Score: 17 Votes (Like | Disagree)
Gorms Avatar
41 months ago
As the notification slides in on his Mac and he see's he's gotten yet another email from a MR reader, a single tear rolls down Craig's cheek. A single tear that suddenly becomes a uncontrollable flood.

"I can't take it anymore, Gina" he says to his fish, Gina, in her fishbowl on his desk "the nerds on Mac Rumors keep emailing me and asking me questions. I don't know the answers to half of this stuff, I'm just in charge of software".

But still the notifications roll in...

"Craig, what is Apple going to do with that barn?"

"Craig, will Apple release a new phone next year?"

"Craig, I prefer Touch ID to Face ID"

"Craig, when is Apple going to invent a new colour?"

Craig gets up from his desk. "Gina, I'm going to take a walk & I may be some time" he says as he leaves.

Craig was never seen again.
Score: 13 Votes (Like | Disagree)
filmantopia Avatar
41 months ago
So no Apple Car this year then? Bummer.
Score: 7 Votes (Like | Disagree)
iReality85 Avatar
41 months ago
I'm sure Craig wanted to, but he's encountering issues with FaceID unlocking the doors to the Steve Jobs Theater.
Score: 6 Votes (Like | Disagree)
Cmbqwerty79 Avatar
41 months ago
I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
41 months ago

I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm

Start with one. If it meets or exceeds your expectations, and feels like it has a lot of potential, then get another one.
Score: 4 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
xlK6MS4MLqVFaskl

iFixit Shares iPhone 12 Pro Max Teardown Revealing L-Shaped Battery and Bigger Camera Module

Sunday November 22, 2020 2:53 am PST by
In the last of its iPhone 12 series teardowns, iFixit has published its iPhone 12 Pro Max disassembly, which reveals some unique differences in the design of the internals, including the full extent of the larger camera system responsible for the improved low-light performance on Apple's largest iPhone to date. On opening the iPhone 12 Pro Max, the first obvious difference compared to the...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...