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Apple's Craig Federighi Confirms There's No October Event in the Works

This shouldn't come as any surprise given that it's already the 20th of October, but Apple has no plans to hold an event to introduce new products this month. Apple software engineering chief Craig Federighi confirmed there will be no October event in an email to MacRumors reader Luke.

"Will we see an October keynote event?" Luke asked. "I think we're all Keynoted out for the season! :-)" Federighi replied.

Some people were expecting an event to take place this October because there was a Mac-centric event in October of 2016 that saw Apple unveil the Macbook Pro with Touch Bar, but there have been no rumors of a second 2017 event, nor are there any new products on the immediate horizon.


iPads and Macs were both refreshed in June, and while Apple is still planning to introduce the HomePod and the iMac Pro this year, those products are set to debut in December.

Apple is not likely to hold an event for the release of the HomePod or the iMac Pro as the two devices were previously introduced in June at the Worldwide Developers Conference. Instead, Apple will probably launch both via a press release, with no additional events to take place in 2017.

Aside from a "December" debut date listed for both the HomePod and the iMac, there's no further word yet on when we might see them during the month.


Top Rated Comments

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13 months ago
Apple is working too hard at innovating. Lol
Rating: 17 Votes
13 months ago
As the notification slides in on his Mac and he see's he's gotten yet another email from a MR reader, a single tear rolls down Craig's cheek. A single tear that suddenly becomes a uncontrollable flood.

"I can't take it anymore, Gina" he says to his fish, Gina, in her fishbowl on his desk "the nerds on Mac Rumors keep emailing me and asking me questions. I don't know the answers to half of this stuff, I'm just in charge of software".

But still the notifications roll in...

"Craig, what is Apple going to do with that barn?"

"Craig, will Apple release a new phone next year?"

"Craig, I prefer Touch ID to Face ID"

"Craig, when is Apple going to invent a new colour?"

Craig gets up from his desk. "Gina, I'm going to take a walk & I may be some time" he says as he leaves.

Craig was never seen again.
Rating: 13 Votes
13 months ago
So no Apple Car this year then? Bummer.
Rating: 7 Votes
13 months ago
I'm sure Craig wanted to, but he's encountering issues with FaceID unlocking the doors to the Steve Jobs Theater.
Rating: 6 Votes
13 months ago

may 2018
Also macrumors is full of complaints of about the iMac Pro because it's the same form factor since... All is glued together and once the screen dies... it's useless.


You really think the iMac Pro won't be all glued together ? That's almost guaranteed. And yes, we will complain and rightfully so.

If they don't at least announce the MacPro in 2017, that means it won't be released until 2019. They might as well not even bother if that is their time frame.

So YES, no October event is a problem for Mr. Ferengi and his rules of acquisition.
Rating: 4 Votes
13 months ago
So is this a thing now? MacRumors readers emailing Apple executives with any random question that come into their head?
Rating: 4 Votes
13 months ago
I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm
Rating: 4 Votes
13 months ago

I wanna order my HomePod. Waiting to hear the date for that. The question is: Should I get one, or two? Hmmmm


Start with one. If it meets or exceeds your expectations, and feels like it has a lot of potential, then get another one.
Rating: 4 Votes
13 months ago
As the saying goes, if you don’t cannibalize your own market your competitors will. Apple was doing this with the mac mini, then chickened out and gimped the product. Maybe Apple thinks they are in such command of the market they can get away with this, but it is so disappointing.
Rating: 3 Votes
13 months ago
Where’s my new watch straps....deeply disappointed.
Rating: 3 Votes

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