Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive.

The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday.

iphone x front back
Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken.

But the company isn't resting on its laurels – Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display.

Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface.

Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history.

Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, November 3.

(Via AppleInsider. Source: Mac Otakara.)

Related Forum: iPhone

Top Rated Comments

tomaustin44 Avatar
62 months ago
What a load of BS. Of course it was named that to coincide with the anniversary!
Score: 23 Votes (Like | Disagree)
Ntombi Avatar
62 months ago
What a load of BS. Of course it was named that to coincide with the anniversary!
I think he’s saying that the phone itself wasn’t intended as an anniversary phone, but the name is (ended up being).
Score: 20 Votes (Like | Disagree)
Scottsoapbox Avatar
62 months ago
X just naturally and coincidentally followed 8. - Ive
Score: 15 Votes (Like | Disagree)
hank moody Avatar
62 months ago
Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.
Yes he is serious.
Do you think if they had this technology ready one or two years ago, they would wait risking the competition to approach?

You don’t know business.
YES, this technology being ready on an iPhone IS a coincidence with the tenth anniversary.

Even Apple can’t afford a technology like this in the drawer for one or two years.
It was a coincidence a technology like this being ready with the tenth anniversary.
Score: 14 Votes (Like | Disagree)
mporcheron Avatar
62 months ago
Sure, and it’s called iPhone X because old apps hardcoded tests for iPhone 95 and 98.
Score: 12 Votes (Like | Disagree)
newyorksole Avatar
62 months ago
Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.
Score: 12 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...