Jony Ive: Debut of iPhone X Technology on 10th Anniversary of iPhone is a 'Wonderful Coincidence'

Finishing the iPhone X in time for the tenth anniversary of the iPhone in 2017 was a "wonderful coincidence", according to Jony Ive.

The Apple design chief made the comments at last month's iPhone X event during a brief chat with Japanese design magazine Casa Brutus, which published the interview on Tuesday.


Ive told the magazine that the iPhone X project had an incubation period of more than two years, and with features like Face ID and the TrueDepth camera, is one of the most difficult projects Apple has undertaken.

But the company isn't resting on its laurels – Ive revealed that Apple is already working on next-generation designs that improve upon the iPhone X's integrated assembly, with its contiguous chassis and display.

Ive went on to say the replacement of Touch ID fingerprint recognition, which has featured in all iPhone models since iPhone 5s, equates to a heightened user experience, with Face ID being the culmination of years of work towards a non-contact user interface.

Ive concluded by saying he doesn't think of the iPhone X as the ultimate expression of "iPhone", rather it represents a new chapter in the platform's history.

Pre-orders for iPhone X begin on Friday, October 27, with the official launch the following Friday, November 3.

(Via AppleInsider. Source: Mac Otakara.)

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Buyer's Guide: iPhone X (Caution)


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11 months ago
What a load of BS. Of course it was named that to coincide with the anniversary!
Rating: 23 Votes
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11 months ago

What a load of BS. Of course it was named that to coincide with the anniversary!

I think he’s saying that the phone itself wasn’t intended as an anniversary phone, but the name is (ended up being).
Rating: 20 Votes
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11 months ago
X just naturally and coincidentally followed 8. - Ive
Rating: 15 Votes
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11 months ago

Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.


Yes he is serious.
Do you think if they had this technology ready one or two years ago, they would wait risking the competition to approach?

You don’t know business.
YES, this technology being ready on an iPhone IS a coincidence with the tenth anniversary.

Even Apple can’t afford a technology like this in the drawer for one or two years.
It was a coincidence a technology like this being ready with the tenth anniversary.
Rating: 14 Votes
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11 months ago
Is he serious? So if the iPhone X was ready last year it would’ve been out then? On the 9 year anniversary? Yeah right.

Apple has a plan. Who is he trying to fool lmao.
Rating: 12 Votes
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11 months ago
Sure, and it’s called iPhone X because old apps hardcoded tests for iPhone 95 and 98.
Rating: 12 Votes
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11 months ago

Ive revealed that Apple is already working on next-generation designs


I'm shocked!
Rating: 9 Votes
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11 months ago
Jony and his reality distortion field
Rating: 9 Votes
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11 months ago
Imagine in ten years when we look back on this like we look back on the iPhone 2G now...
Rating: 8 Votes
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11 months ago
A face scanner, a monobrow, a fingerprint magnet. A face scanner, a monobrow, a fingerprint magnet. A face scanner, a monobrow, a fingerprint magnet.

The iPhone X.
Rating: 6 Votes
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