Pre-Orders for iPhone 8 Likely to Start on September 15, Shipments on September 22

For the past five years, Apple's September iPhone-centric events have followed the same general formula. An event during the first week or two of the month, pre-orders shortly after, and then an official launch date approximately 10 days later. Apple's September schedule for 2012 to 2016 is below:

- iPhone 5 (2012) - Sept. 12 event, Sept.14 pre-orders, Sept. 21 launch.

- iPhone 5s (2013) - Sept. 10 event, no pre-orders, Sept. 10 launch.

- iPhone 6/6 Plus (2014) - Sept. 9 event, Sept. 12 pre-orders, Sept. 19 launch.

- iPhone 6s/6s Plus (2015) - Sept. 9 event, Sept. 12 pre-orders, Sept. 25 launch.

- iPhone 7/7 Plus (2016) - Sept. 7 event, Sept. 9 pre-orders, Sept. 16 launch.

If Apple plans to follow this same formula -- and it looks like that's what's happening -- pre-orders for the new "iPhone 8" and its companion devices the iPhone 7s and the iPhone 7s Plus will take place on Friday, September 15 at 12:00 a.m. Pacific Time.

Following pre-orders, the new devices will most likely see an official launch on Friday, September 22, with pre-order shipments going out to customers and in-store stock available.

apple sept 2017 event
Friday, September 15 is a highly logical guess as to when we're going to see pre-orders, and unsurprisingly, that's the date being cited today by German site Macerkopf. According to the site, German carriers are preparing for a September 15 pre-order date and a September 22 launch date.

While Apple tends to follow a specific September formula, there have been deviations. In 2013, for example, Apple did not accept pre-orders for the iPhone 5s due to supply constraints, and in 2015, pre-orders took place early on a Saturday morning. Still, September 15 and September 22 are the most likely dates for pre-orders and launch, respectively.

Apple will unveil the new iPhone 8 at an event set to be held on Tuesday, September 12 at 10:00 a.m. PT at its Apple Park campus. An iPhone 7s, 7s Plus, LTE Apple Watch, and 4K Apple TV will also make an appearance at the event.

For details on the new iPhone 8, which will feature a glass body, edge-to-edge display, facial recognition, and more, make sure to check out our full iPhone 8 roundup.

Top Rated Comments

lazyrighteye Avatar
62 months ago
Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.
Wake later that morning to realize your est. ship date slipped to Jan. 2018 in those two taps and a TouchID. :D
Score: 23 Votes (Like | Disagree)
JohnApples Avatar
62 months ago
Wake up at 2:55.
Wait until 3.
Open Apple Store App.
Tap, tap, TouchID.
Check confirmation email.
Back in bed by 3:02.

Super smooth process! Not sure why everyone gets in a tizzy abot preorder night :P
Score: 14 Votes (Like | Disagree)
Braderunner Avatar
62 months ago
I would pre-order right now, sight unseen, if I could.
Score: 11 Votes (Like | Disagree)
Technarchy Avatar
62 months ago
Pre orders September 15th 2017

First shipment of iPhone 8’s April 2018.
Score: 11 Votes (Like | Disagree)
Time Less Avatar
62 months ago
It’s almost that time of the year again. Tracking planes out of China, figuring out which distribution center our phones are at, blaming Apple or carriers, refreshing status page, and best of all, trying to dissect what the hell does “preparing to ship” means. I can’t wait :D
Score: 9 Votes (Like | Disagree)
Geert76 Avatar
62 months ago
you better pre order within about 3 seconds when the pre orders go live, any time after that, you are looking at shipping times somewhere november/december, this is for the new oled iPhone

no joke.
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...