Florida Company Sues Apple Over Apple TV's 'What Did He Say?' Feature

Florida company CustomPlay filed a patent infringement lawsuit against Apple today, claiming a Siri feature that allows fourth-generation Apple TV users to rewatch a portion of video with closed captioning copies its movie companion software. The case has yet to be assigned to a judge.

apple tv closed captioning
Using the Siri Remote, Apple TV users can ask "what did he say?" or a similar question and tvOS will rewind the TV show or movie by several seconds and resume playing with closed captioning temporarily enabled. This way, if you missed what someone said, you can conveniently go back and listen a second time.

Skip to roughly the 1:02:13 mark of Apple's September 2015 event video below to see a live demo of the feature.

Skip to roughly the 1:02:13 mark of the video

CustomPlay owner Max Abecassis essentially argues he invented the idea first, as the owner of U.S. Patent No. 6,408,128 B1, filed in 1998 and granted in 2002. The patent covers a replay function with subtitles activated by either remote control or voice control, much like tvOS's feature.

An excerpt from the patent's description:

A remote control capable of activating a replay function comprises a WHAT? button, key, or other replay function key or means, to enable a viewer by activating the replay function to automatically cause the system to: i) rewind or skip backwards the playing of the video a system default or a viewer specific previously defined amount, e.g. 20 seconds; ii) turn on the subtitle to a system default or a viewer specific previously selected subtitle language, e.g. English; iii) turn off the subtitle at either the point the WHAT? button was pressed or at some viewer specific previously defined point with respect to the time at which the WHAT? button was pressed, e.g. five seconds prior to, or after, the point the WHAT? button was pressed; and iv) increase the audio/dialog volume during the segment replayed.

In its complaint, filed with the U.S. District Court for the Southern District of Florida, CustomPlay says it has software that uses the patent available for download on its website. The company's homepage lists apps such as PopcornTrivia and CustomPlay, each available on the App Store for iPhone.

For one app, named One Screen, CustomPlay describes a "What?" feature that does sound similar to the Apple TV's feature.

The What? function rewinds the movie a user-defined amount of time, e.g. 20 seconds, and continues playback with the subtitles automatically enabled only during the replayed portion.

One Screen, however, happens to be the only app listed as "coming soon" on CustomPlay's website. The company said it still intends to make the software available to end users, but it's unclear when. It's also unclear if similar functionality is included in its PopcornTrivia and CustomPlay apps, or DVD software for PCs.

customplay what

CustomPlay's so-called "What?" feature

CustomPlay says it contacted Apple about the potential for an exclusive business relationship in 2014. The company believes Apple is aware of its patent and, without a license, proceeded to implement its patented technology in its tvOS operating system for the latest Apple TV model, launched October 2015.

Court documents obtained by MacRumors show CustomPlay seemingly mailed letters to Apple CEO Tim Cook and three iTunes executives in July 2014, and Abecassis sent a few follow-up emails to Cook later in the year, but it's unclear if Apple responded. There is no indication of Apple responding at the very least.

CustomPlay's website says it is affiliated with Nissim Corporation, which appears to be a non-practicing entity, also owned by Abecassis. Nissim sued Apple last September for allegedly infringing upon seven patents related to DVD specifications. The two companies reached an unknown settlement in December.

Nissim's website says it has brought lawsuits against major companies such as Apple, Paramount Pictures, Time Warner, and 20th Century Fox Home Entertainment. All of those companies, excluding Apple, are also listed as Nissim's licensees, alongside Acer, Bose, Dell, HP, Lenovo, LG, Microsoft, Sony, and others.

CustomPlay is seeking damages of an undetermined amount from Apple, plus legal costs, and it has requested a jury trial.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

112 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Score: 52 Votes (Like | Disagree)
Glavin Avatar
112 months ago
But I didn't write something to those words, so your patent doesn't apply in this case.
Brandhouse and Gasu E., I found your and my posts uncomfortably close in both content and timing, so I have just now applied for and received a provisional patent on claiming "Jinx!" in an online web-format message board. The two of you owe me a Coke or I'll see you in court.
Score: 28 Votes (Like | Disagree)
cerote Avatar
112 months ago
Well the patent is spot on to what it does. Unlock some other ones battling with very vague patents.
Score: 19 Votes (Like | Disagree)
112 months ago
they patented the question "What?"
...
...
...what?
Score: 17 Votes (Like | Disagree)
Gasu E. Avatar
112 months ago
I'm going to dream up an idea, maybe I'll watch 'Black Mirror' for an idea that in the future might be feasible, but isn't now, patent it and just wait so one day I can sue everyone.

Some people need a hard smack over the head.
Someday I'm going to patent people saying "Someday I'm going to patent (something absurd)".
Score: 12 Votes (Like | Disagree)
112 months ago
Usually I side with Apple on these things, but based on the description, Apple's version really does seem to be incredibly similar to the patent.
Score: 10 Votes (Like | Disagree)